You build your online eCommerce store, optimize it to drive conversions, and manage it exceptionally well to deliver quality performance to your customers. However, despite these efforts – over half of your website visitors don’t complete the checkout process and abandon your store without making a purchase.
So, when you’re so close to making a sale, what makes customers leave your store? While there can be many reasons, one of the most common is a long checkout process.
Forter’s statistics suggest that around 50% of customers may abandon their shopping carts if the checkout takes longer than 30 seconds.
The solution? PeachPay for WooCommerce.
PeachPay provides a one-click checkout experience – making checkout less cumbersome and increasing conversions to your store. In addition, it allows repeat customers to checkout with a single click – thus enhancing customer convenience. Learn more about PeachPay’s one-click checkout here: WooCommerce: The Elusive Nature of 1-Click Checkout.
This article shares a step-by-step process to install PeachPay on your WooCommerce store. But first, let’s take a brief look over its key features.
Continue reading WooCommerce: How to Install PeachPay in Minutes
When building a WooCommerce store, one important factor to keep in mind is offering your customers seamless page navigation and design experience while ensuring faster page speed and performance. It helps boost customer satisfaction and improve business sales.
According to Akamai’s research, even a 1-second delay affects the websites’ conversion rates by 7%, as your store’s page loading speed is one of the important determining Google’s SEO factors.
Thus, to avoid delays and create a beautiful and appealing website, you must choose an excellent WooCommerce theme for your store.
However, considering the wide range of options – selecting a multipurpose, user-friendly, and attractive WooCommerce theme can get challenging and overwhelming. Hence, today, in this article, we review one of the fastest WooCommerce themes – Shoptimizer.
In this article, we’ll review the theme’s overview, interface, important features, and pricing to see if it’s the right fit for your WooCommerce store. Let’s begin!
Continue reading WooCommerce: Shoptimizer Theme Review
Payments on your eCommerce store are the most important touchpoint between your customers and business sales. Hence, an optimum payment solution that’s seamless, quick, and secure plays a critical role in ensuring a quality customer experience.
Over 17% of customers abandon their carts because of concerns with payment security, and 13% abandon them because the price is in a foreign currency. Thus, it’s vital to choose a payment method that accepts global currencies and ensures a secure checkout – while making the checkout process easy for your customers.
However, from including digital wallets to third-party payment solutions and managing transactions – choosing a suitable payment solution that facilitates this process for your WooCommerce store can get challenging. This is where WooCommerce Payments comes into the picture.
In early May 2020, WooCommerce released its new version WooCommerce 4.1, with two new features – including WooCommerce Payments, which provides a simplified way to accept and manage payments in your store.
This article shares more about WooCommerce Payments, their pros and cons, and an easy way to enable them on your WooCommerce store.
Continue reading WooCommerce: How to Enable WooCommerce Payments
Not offering different payment options for your customers on your WooCommerce store is a call for a high cart abandonment rate and lost sales and customers.
Your store’s payment gateway has a direct impact on the customers’ buying decisions. Don’t take our word for it – statistics suggest missing payment methods is the reason for 7% of cart abandonments in eCommerce stores.
As a result, the more payment options you offer to your customers – the more sales you can win for your store.
Besides PayPal and credit cards – digital and UPI mobile payment options like Apple Pay and Google Pay are amongst the most popular and widely adopted payment methods by customers. Statistics anticipate that from 2021 to 2025 – the number of mobile proximity payment users in the United States to grow from 100 million to a whopping 125 million.
Thus, as customers become increasingly reliant on mobile payment solutions like Apple Pay and Google Pay – it’s important to integrate these payment options in your WooCommerce store to ensure high customer satisfaction.
So, in this article, we share the top ways to configure Google Pay and Apple Pay in WooCommerce. But first, let’s learn more about the benefits of this configuration for your store.
Continue reading WooCommerce: How to Enable Apple Pay and Google Pay
Several eCommerce businesses are increasingly adopting flexible payment solutions – understanding customer needs and demands. Because in today’s digital world of Apple Pay and UPI solutions – a rigid approach toward payment solutions costs businesses a huge deal of sales, customers, and lost revenue.
48% of customers prefer online stores that accept multiple payment methods. In addition, Sezzle’s report suggests that the product’s over-cost is the primary reason behind 55% of abandoned carts. Hence, a flexible payment solution can help reduce cart abandonment and improve your store’s sales in these situations.
And one such highly flexible and customer-friendly payment solution that allows your customers on a tight budget to buy the products they want is – Buy Now, Pay Later (BNPL).
BNPL is a perfect payment solution that seamlessly integrates with WooCommerce and doesn’t require customers to pass a credit check or pay interest.
So, in this article, we share the top BNPL solutions to integrate with your WooCommerce store. A growing number of BNPL options, including some of those appearing in this list, can easily be configured through PeachPay, a one-stop-shop checkout & payment solution for WooCommerce stores.
Continue reading WooCommerce: How To Enable “Buy Now Pay Later”
But before we get ahead of ourselves, let’s learn more about this type of payment option and its benefits for your store’s sales and overall growth.
Atarim is set to launch its biggest annual event in the WordPress space for web agencies and freelancers. Its third annual Web Agency Summit kicks off from April 26th to April 29th, 2022, aimed at helping businesses grow substantially in 2022.
Freelancing is consistently growing worldwide – as individuals realize the flexibility and benefits that lay beyond a successful freelance career. Currently, at 58 million and counting – Upwork Press Release suggests freelancing to become the majority workforce in the U.S. by 2027. This number signifies the growing awareness and adoption of freelancing as a preferable career choice amongst individuals.
However, running a freelance business and web agency isn’t as easy and requires heavy legwork despite its benefits and profitable returns.
So, whether you’re a thriving freelancer or struggling to keep up with your agency – the Atarim Web Agency Summit is the perfect opportunity to invest your time in and learn about the uncertainties of running your own business, how best to deal with them, manage stress, and grow your agency to the next level. And this year, Business Bloomer is proud to be one of their media partners to support the Atarim summit in the WordPress space.
So, if you’re curious about scaling your freelance business or digital web agency, or even about how to start one – here’s all you need to know about the biggest Web Agency Summit and what to expect from it this year.
Continue reading WordPress: The Biggest Web Agency Summit
Speed is an essential factor that directly impacts the conversion rates, business revenue, sales, and customer experience.
Akamai’s research suggests that even a 100-millisecond delay in the page speed impacts conversion rates by 7%, while a 2-second delay increases bounce rates by 103%. Thus, even a few milliseconds of delay can cost your store thousands of dollars – let alone dissatisfied customers, poor SEO ranking, and bad online reputation.
Hence, page loading speed is the essence of an excellent customer experience and building a successful online presence.
Where possible, you want to eliminate unnecessary page loads, especially when it comes to the checkout process. Otherwise, you risk cart abandonment. That is the main reason you should use a checkout window, accessible straight from product and cart pages.
While the speed of your WooCommerce store depends on multiple facets – such as your web host, image, media files, and the code of your store, the theme you choose also plays a significant role in ensuring faster store speed.
Calculating your store’s page speed and making sure you choose the right WooCommerce theme that checks all the boxes can get frustrating and overwhelming considering the plethora of options you can choose from – especially 1300 WooCommerce themes on ThemeForest.
So, in this article, we share the top WooCommerce themes you can use, along with a few factors to look for when picking a suitable theme for your store. But first, let’s understand what makes a WooCommerce theme slow or fast and how to calculate the speed.
Continue reading WooCommerce: What Are The Fastest Themes?
As a WooCommerce store owner, providing multiple payment gateway options to your customers is more than necessary to ensure high customer satisfaction. And one of the most widely accepted payment systems is PayPal.
You don’t have to take our word for it – research suggests customers are 54% more likely to purchase your products and services if you accept PayPal payments in your store. So, the potential loss of customers and sales is significant if you don’t accept PayPal payments in your online store.
PayPal lets you accept debit cards, credit cards, and even money through the wallet. Many businesses rely on it as customers have a lot of trust in the PayPal brand.
However, despite being an excellent payment gateway, enabling PayPal on your WooCommerce store and making it work as intended isn’t always easy, considering frequent PayPal checkout errors and the fact that the most popular WooCommerce PayPal plugin is no longer supported.
To tackle these issues, we share the top WooCommerce PayPal plugins you can use in this article. These plugins will eliminate checkout errors and ensure high customer satisfaction. But first, let’s understand why using the official WooCommerce PayPal plugin is no longer the right choice.
Continue reading WooCommerce: Which PayPal Gateway Plugin is Better?
Shopify and WooCommerce are top of mind for any business owner considering ecommerce for the first time. These ecommerce platforms are convenient and easy to use; however, each comes with its own pros and cons.
While Shopify offers ecommerce infrastructure as a service, powering 1% of all websites, WooCommerce is open-source and grants users more flexibility, powering 4.9% of all websites.
So, while each platform comes with its own strengths and limitations, choosing the one that suits your needs and provides the features you require is important. Here are some of the key factors you need to consider when determining the right platform for your business:
- Ease of use
- Payment methods & checkout experience
- Integration options
In this article, we’ll cover the essential factors mentioned above to help you determine which ecommerce solution is best suited for your business requirements. But first, let’s begin with a quick overview of both ecommerce platforms.
Continue reading WooCommerce vs. Shopify: Which Ecommerce Platform is Better?
There are currently 28 WooExperts according to WooCommerce, which defines WooExperts as “hand selected high quality experts that understand our products”.
These are web development and design companies with deep ties to the WooCommerce team, enabling them to stay updated on best practices and new trends in order to lavish their clients with a world-class WooCommerce development experience.
This post provides a brief overview of the services that each of these WooExperts specializes in as well as individual company profiles, portfolios, and contact links.
Even though most of these companies have one or more office locations, many are distributed a là Automattic.
Since I know many in the audience are developers, do note that more than a few of these companies are actively hiring. Alternatively, if you already have a dog in the fight, check out the Becoming a WooExpert page if you think your company has what it takes to become a WooExpert.
Continue reading WooCommerce: WooExpert Roundup
Automattic-acquired WooCommerce platform is one of the largest eCommerce giants – powering 29% of all online stores. It isn’t even a decade old and is already known to be a market leader – with about 5M+ active installations.
What makes WooCommerce so popular amongst eCommerce merchants is its enhanced customization ability – allowing them to tweak their store’s appearance and functionalities per specific business goals. However, eCommerce merchants’ biggest unsolved issue is the increasing cart abandonment rates.
This is where Shopify gets a competitive edge with its ShopPay checkout feature – an effective way to speed up transactions and ensure frictionless checkout for customers to reduce cart abandonment.
Today’s customers expect the checkout process to be quick and easy – which otherwise makes them abandon your website and leave the items in the carts unpurchased. The longer it takes for customers to complete the checkout – the more they’re likely to switch to convenient eCommerce stores like Amazon, which offers one-click checkout. Unfortunately, 97% of customers opt out of making purchases simply because it isn’t convenient.
We discussed the growing fickle nature of customers in the previous article – but the key takeaway is that while WooCommerce provides a convenient default checkout solution, it doesn’t offer a way that matches Amazon’s and ShopPay’s quick and one-click checkout service.
So, what’s the solution for WooCommerce merchants, and is there any way to provide an equivalent checkout experience as ShopPay or Amazon? Let’s find out.
Continue reading WooCommerce: Quick Cart Abandonment Solutions
Increasing sales and conversion rates is one of the major goals of every eCommerce store owner. However, it’s no secret that you can only achieve it by attaining a peak level of user and customer experience.
While at the beginning of the dot com online shopping era, customers were elated with the mere fact that they could buy anything they desired from the comfort of their homes – no matter the payment method or how long the delivery takes. Customers today are very particular about their preferences and expectations – especially when it comes to checkout.
Checkout is an essential factor in improving customer experience as it’s where your customers finalize their sales and pay for the products or services you offer. For example, Amazon – one of the biggest eCommerce giants, provides an optimal and one-click checkout experience to its customers.
While many eCommerce companies still cling to the multi-step checkout process – one-click checkout delivers simplicity and speed in the customer checkout process. The key is to make checkouts smooth and quick – eliminating the hassle of entering card details repeatedly for your customers. Out of 69.80% of cart abandonment rate – 18% of customers abandon their carts because of a long and complicated checkout process.
The solution? PeachPay, the one-stop-shop checkout & payment plugin for WooCommerce.
An instant and less complicated checkout process significantly impacts conversion rates and boosts your sales. So, in this article, we’ll see how you can use and enable PeachPay – an excellent WooCommerce-funded checkout & payment plugin, to boost conversions and sales.
But first, let’s quickly see how a one-click checkout solution will benefit your WooCommerce store.
Continue reading WooCommerce: The Elusive Nature of 1-Click Checkout