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WooCommerce: How do You Sell Gift Cards / Vouchers?

Let’s be honest – if you run a B2C WooCommerce store and you don’t currently sell gift cards, this is the right time to get started.

If you do a quick Google search about “Gift Card Statistics”, you will probably notice a huge trend: gift card sales are on the rise (we’re talking billions), as well as the percentage of customers spending more money than the redeemed amount.

The good news is – you can enable gift cards with a simple click of a button or, alternatively, purchase a premium plugin to get a more efficient, automated, integrated system.

Either way, there is really no excuse: you should start selling gift cards (or “vouchers”) from today, or at least test it away. Sometimes – trust me – ecommerce marketing is pretty simple: see what works (specifically on Amazon and Alibaba), and copy it.

In this post we will analyze different solutions. We’ll see how to use a simple coupon code (oh yes, you can do that), as well as taking a look at the best free and paid plugins out there.

WooCommerce: How to Get Customers to Request a Quote?

Not all WooCommerce websites are born equal. Sometimes a price and an add to cart button are just not enough.

B2B platforms, wholesalers and high-ticket businesses are usually quite flexible with their pricing and might need to give customers the freedom to request a quote.

Correct, WooCommerce can be used as a quoting engine as opposed to a standard ecommerce website (or both can be enabled at the same time if there are two different audiences).

As usual, there are different solutions. In this article, we’ll see how to use a simple code snippet to show a contact form on the single product page, we’ll see which free plugins are available on WordPress.org and – of course – we will also take a look at more advanced, premium extensions.

Either way, the beauty about WooCommerce is that with the click of a button you can customize the way it behaves!

WooCommerce: How to Increase Your Website Opt-In Rates?

This is a guest post by Maarten Belmans of Studio Wombat – if you like the article, make sure to thank him in the comments!

Popups…. they sometimes feel like the necessary evil of ecommerce websites. We all see them several times a day, and we click away from them just as often.

On the other hand, if you run one or more ecommerce websites, it’s hard to ignore them completely. After all, anyone with an email marketing campaign needs a way to capture the email addresses of potential customers.

Unfortunately, since few people get excited by popups while they’re browsing, it shouldn’t come as a surprise that the average opt-in rate on a website averages 1.95%. That’s not a very impressive number.

If you are trying to grow your email list, however, you’re probably looking for a new, fun, gamified way to capture email addresses – without annoying your users. Continue reading WooCommerce: How to Increase Your Website Opt-In Rates?

WordPress: The 10 Commandments of Content Marketing (WC Rome 2017)

I had the pleasure to speak at WordCamp Rome 2017. Yes, the very first WordCamp in my hometown (I left Rome in 2007 to move to Ireland)!

I was super happy to present a talk called “The 10 Commandments of Content Marketing” (OMG how difficult it was to speak in English in front of my Italian friends…).

The talk covered my 5 years of content marketing, and how I’ve seen it all while creating content on my WordPress website: during the first 2 years I wasted time and energy to write blogs no one would read. Then I found my inspiration, my path, my content strategy – and in the last 3 years website traffic has risen from 0 to 15,000+ users (and still growing) per week. Now my blog is my only source of sales leads.

I first and foremost described what mistakes (sins) I made. What about saving 2 years of your life?

Then I listed the “10 Commandments of Content Marketing” – 10 simple tips you can take away to increase your website traffic and focus on the only purpose of content marketing: teaching.

In the final part of the talk, I recommended a few WordPress plugins and email marketing strategies to implement the whole system. Continue reading WordPress: The 10 Commandments of Content Marketing (WC Rome 2017)

WooCommerce: How To Become an Advanced Developer?

Well, get ready for a 2,700+ words article: becoming a WooCommerce expert won’t take you just a couple of days.

A few months won’t be enough either.

If you want to join that very small group of advanced freelancers and agencies that exclusively work with WooCommerce clients and charge top dollar, if you want to become a WooCommerce authority and build a successful career, if you want clients to come to you as opposed to you chasing them, well – you need to digest and assimilate what I’m about to tell you.

In this (long) article I will help you understand what is advanced WooCommerce, and then break this down into 5 simple steps.

Five makes-a-lot-of-sense steps you should follow in order to complete your journey.

So, want to become a WooCommerce ninja? A WooCommerce wrangler? A WooCommerce guru?

Well, despite I dislike all those ninja-like “terms”, let me tell you a thing or two. Then, join me in the comments and let’s keep the conversation going.

WooCommerce: What Are the Must-Use Plugins?

Ah, if only there were a “simple” WooCommerce project! We would all use the same plugins, copy and paste the same content and the world would be all the same 🙂

So, let’s be clear about this question. There is no must-use plugins list for WooCommerce, as each website is custom and therefore needs different functionalities.

Having said that, many WooCommerce developers use a few identical plugins on almost every project, and this post contains an answer to that. Continue reading WooCommerce: What Are the Must-Use Plugins?

WooCommerce: What’s the Best Hosting Provider?

As a WooCommerce user, WooCommerce blogger and WooCommerce developer I often hear this question: “What’s the best hosting platform for a WooCommerce website?“.

Well, first and foremost, there is no “best” hosting for WooCommerce (and WordPress in general).

There are so many choices out there that defining the “best” is impossible. Besides, if there were a “best” hosting provider, there would be only one hosting company left in business.

WooCommerce: Display $0.00 Amount For Free Shipping Rates

In the past, WooCommerce Cart and Checkout pages used to show “$0.00” beside each free shipping rate. Now, this is gone and WooCommerce only shows the shipping rate name, without the 0 amount.

But given that many freelance clients requested this customization, today we’re bringing this back to life with just a few lines of PHP. Enjoy!

Storefront Theme Extensions – The Complete List

The WooCommerce Storefront theme is quite basic, so sooner or later you’ll need to customize it to your needs. For this reason, I’ve written a thorough list of plugins you can install to immediately get that functionality that you wanted.

WooCommerce: How Top Brands Design Product Category Pages

Selling on the web is a highly competitive game. There is no shortage of both customers and competitors. Big companies crush little companies every day. But that doesn’t mean smaller websites doesn’t have any chance.

Smaller companies can beat larger companies if they focus on the right things. For that, you always need to look for opportunities and act smart when it comes to promoting your brand and products.

Leveraging search engines is one of the cheapest ways to bring customers to your website. For that, you need to make sure you are fulfilling the search query. Since Google is always looking for the best fit & best experience for users based on their query.

Category pages or product listing pages are key hub pages in any E-commerce store. Products tend to come and go but categories stay. So it’s better to build up your category pages.

For example, if you are selling necklaces, you have more than one necklace for sure. So rather than 5 necklace pages competing for the same Necklace terms, optimize the category page for necklaces while optimizing the products for specific necklace style (e.g. Crystal Necklaces). Your primary focus should be ranking your category pages for specific key terms.

Most online stores neglect their category pages and organize them in a way that it does more harm than good. If optimized correctly they can bring in good traffic for top level keywords and reap the rewards for months.

WooCommerce: Order a “Free Sample” @ Single Product Page

Recently I was on a coaching call with a client and the “Free Sample” challenge came up. Client has 400+ products on the website and had no intention of adding a free variation to each product manually.

So, I promised to myself I was going to study a different approach. And today you get it for free – nice! Needless to say, a comment and a social media share are much appreciated. Enjoy!

WooCommerce: My Take on WooCommerce.com Switching to 100% Renewals

WooCommerce.com is dropping its 50% extension renewals, and moving to a 100% renewal business model.

I found this out at WCEU 2017 and then via WP Tavern. Unfortunately, this announcement is not on WooCommerce blog, on its social media channels or even Automattic.

And yes, this is retroactive – we are now all paying 100% renewals. So, let’s see what I think about this “still not official” news. Continue reading WooCommerce: My Take on WooCommerce.com Switching to 100% Renewals

WooCommerce: Deny Checkout if User Has Pending Orders

As WooCommerce snippet requests by Business Bloomer Club members keep coming to our private Slack channel, it’s time to publish a very useful customization.

Today, we’ll see how to deny purchasing to a given billing email address, if such a customer happens to have a pending order already!

WooCommerce Checkout Fields Customization Guide

Checkout page plays a huge role in your eCommerce success. It is one of the most important part of your conversion funnel. This is the page that brings revenue.

It doesn’t matter how many people are visiting your website if no one makes any purchase. Complicated checkout process is one of the main reason of high shopping cart abandonment.

You should always look for ways to make your checkout process as simple as possible. If you are using WooCommerce as your eCommerce solution you can easily change the checkout page design, remove or change the existing checkout fields order.

WooCommerce: Add First & Last Name to My Account Register Form

Here’s yet another useful PHP snippet – and a mini-plugin alternative with super simple settings – that adds the Billing First Name and Billing Last Name to the Registration Form on the WooCommerce My Account page.

By default, the WooCommerce customer Registration Form only displays the email, username, and password fields (unless username and password are set to “automatically generate“, in which case only the email input field will be visible); by adding more billing and/or shipping fields to the form we can of course capture more information about each customer, so that you can do your background checks or allow them to save time at their next purchase.

Either way, enjoy!

WooCommerce: Check if User Has Bought Product in the Last 365 Days

A few snippets ago we introduced the magic WooCommerce inbuilt function “wc_customer_bought_product” – automatically, with a single line of PHP, you can find out if the user has already purchased a product ID.

But when building my new #BloomerArmada section, I had to know if a user purchased a product ID in the last 365 days… so I rewrote the function, changed its name and added a little edit to it – easy peasy!

10 Things Nobody Tells You About Working for Yourself

I’ve been working online while travelling throughout South America for almost 3 months so far and I’ve had a lot of time to think about solopreneurship. After 5+ years as a sole trader, it’s now the right time to write my thoughts. I really hope to give you at least one idea, one tip you can take away.

I would love if you could spend some time to think about it, and leave your comment below to tell me what your thoughts are.

WooCommerce: Enable Payment Gateway Only for “Order Pay Checkout”

I invoice clients via WooCommerce, and then send them the “Invoice Email”, which takes them to the “Order Pay” page. Of course, I want to give them the option to pay via “Bank Transfer” (bacs), but I don’t want this to be visible on the default checkout page.

We’ve seen in the past how to disable payment gateways given certain conditions… but how do we “enable” one? Here’s a snippet for that – enjoy!

WooCommerce: Remove Link to Product @ Order Table

There is a slightly annoying thing on the WooCommerce Thank-You Page and WooCommerce emails. Users looking at the order table can actually click on the Products they just purchased and abandon the page before taking the action you want them to take (see image below).

So, I coded a simple PHP snippet to remove such links. As usual, 1 line of code is more than sufficient:)

WooCommerce: 85 Free Plugins for Every Challenge

WooCommerce is one of the most popular WordPress plugin for adding eCommerce or cart functionality to a WordPress website. According to recent research by aheadWorks, WooCommerce now accounts for 26.5% of the total eCommerce market share. And recent acquisition by Automattic indicates that it has a great future ahead.

WooCommerce is well known for its huge flexibility and vast customization options. There are hundreds of WooCommerce plugins or Extensions available for extending the functionality. If you want some recommendations in this direction, check out some of the best free WooCommerce plugins (sorted by number of active install).