WooCommerce: Hide “Thanks for shopping with us” @ Emails

WooCommerce emails come with the following hard-coded (argh!) greetings: ‘Thanks for shopping with us.‘, ‘Thanks for reading.‘, ‘We look forward to seeing you soon.‘, ‘We look forward to fulfilling your order soon.‘, ‘Thanks!‘, ‘We hope to see you again soon.‘ based on the specific email.

While having these greetings in the WooCommerce customer email footer may look nice and friendly, you should have the freedom to remove or edit them.

So, you have two choices: doing that via the email settings, or by “translating” those strings via PHP. Enjoy!

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WooCommerce: Add to Cart Quantity Plus & Minus Buttons

Here’s a quick snippet you can simply copy/paste or a mini-plugin you can install to show a “+” and a “-” on each side of the quantity number input on the WooCommerce single product page and Cart page.

The custom code comes with a jQuery script as well, as we need to detect whether the plus or minus are clicked and consequently update the quantity input. jQuery might look difficult to many, but the beauty of this is that you don’t need to have a degree in jQuery – just copy/paste the code or install the lightweight plugin and see the magic happen.

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WooCommerce: How to Blacklist Scammers, Emails, IP, Phones?

A WooCommerce email notifications pops up – yet another new order, money, revenue, happiness. However, hold on a second – money is not technically in your bank account until you’re forced to give a refund. Even worse, until you realize not only you had to give a refund, but also getting the item back costs you a fortune. And who knows how many times this is going to happen, mostly when you ship physical products.

Fortunately, there are ways in WooCommerce to blacklist customers, deny purchasing from specific countries, block certain IP addresses and do whatever you can to save money.

In the era of Amazon and online shopping we constantly hear of scams and frauds, so this is definitely a topic that shouldn’t be underestimated. A small plugin investment or a few lines of code could actually make a big difference.

Besides, choosing the correct online payment methods (which should give you some sort of anti-fraud out of the box) and avoiding offline payments (bank transfer, cash on delivery, check) are important measures you should already have in place.

So, moving beyond the actual online payments, there is something else we could do to stop scammers placing an order (yes, even before paying or trying to pay). Prevention is better (and more affordable) than cure, right?

I’ve put together a list of WooCommerce plugins and settings you should look into from today on. And sooner rather than later. Enjoy ๐Ÿ™‚ Continue reading WooCommerce: How to Blacklist Scammers, Emails, IP, Phones?

WooCommerce: How to Increase Average Order Value?

AOV a.k.a. Average Order Value is one of the most important ecommerce metrics. It describes the average order total in a given period of time. If this year your WooCommerce website converted 150 orders and made $30,000 in revenue, your AOV for this year is $30,000/150 = $200 (i.e. on average, you can expect each order to be $200).

FYI, the meaning of AOV is the same for any ecommerce platform, but in this article we’ll talk just about WooCommerce. In our opinion WooCommerce is a better, more cost-effective solution than Shopify or other counterparts.

If you don’t know what your WooCommerce store AOV is, immediately go to WordPress Dashboard > WooCommerce > Reports > Orders > Sales by Date > Year and divide “net sales in this period” by the number of “orders placed”. But be careful – those reports are sometimes not correct (I know WooCommerce is working on this at the moment). Mine is giving me AOV = โ‚ฌ2… and I know that’s not right.

Your best bet is your Google Analytics account (as long as you’re using the official WooCommerce – Google Analytics integration) and/or your Metorik reports (here’s an article you should read if you need to know how to install reliable WooCommerce tracking, reporting, filtering and segmentinghttps://businessbloomer.com/advanced-woocommerce-tracking-analytics-reports-exports-segmentation/). My Metorik dashboard tells me my WooCommerce website AOV for this year is โ‚ฌ233 so far – I can trust this one for sure.

So the question is: how can we get our WooCommerce customers to spend more? Well, here’s a list of WooCommerce plugin alternatives you can install right now to boost your AOV.

In fairness, who wouldn’t want some extra revenue? ๐Ÿ™‚

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WooCommerce: Save “Terms & Conditions” Acceptance @ Checkout

When going legal… you need proof. Accepting the “Terms and Conditions” on the checkout is required in order to place an order – but how can you, WooCommerce store admin, “prove” that the Terms and Conditions were actually ticked by the customer?

One of the solutions might be to save such acceptance in the database and print the acceptance on the order admin (and maybe on the customer invoice as well). So, here’s a quick PHP snippet you can simply copy and paste in your child theme’s functions.php file in order to (1) save and (2) print the choice on the Single Order Admin page. Enjoy!

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WooCommerce Advanced Tracking: Analytics, Reports, Exports, Segmentation

If your WooCommerce store already generates a few orders per month, then it’s probably the right time to step up and start analyzing your ecommerce data.

Despite the “WooCommerce > Reports” tab within the WordPress dashboard can give you sales figures, stock takes and customer lists – we all know that’s a very basic, limited functionality. It gives you CSV export but no automation. There are no filters and no segments. It’s accurate but still not enough.

Data plays a vital role on your WooCommerce website. If you can get access to a wider range of figures, reports, screens, calculations, exports, filters, integrations, then it’s very likely you can understand how to increase your profits.

Data can help you identify problems (hello, cart abandonment – biggest responsible for low conversion rates), can help you select popular products for your cross-sell and up-sell strategy, can give you a hint on how to improve the user experience and have them check out faster – as well as giving you a hand analyzing patterns, performances and customer behavior.

In this (very long) post, we’ll take a look at ways to gather ecommerce data beyond the default “Reports” section, generate email digests, print advanced reports, filter and segment orders and customers, and much more. I will be referring to the two biggest tracking software for WooCommerce: Google Analytics and Metorik. Continue reading WooCommerce Advanced Tracking: Analytics, Reports, Exports, Segmentation

WooCommerce: Top Wishlist Plugins (Screenshots + Features)

1% is a relatively average ecommerce sales conversion rate. In other words, every 100 website visitors, 99 are not going to purchase anything from your shop – and maybe never will.

Increasing that conversion rate is everyone’s dream. Yet, CRO (Conversion Rate Optimization) is one of the toughest sections of ecommerce marketing. Given the same amount of traffic, how can you convert more sales?

Well, adding a wishlist functionality to WooCommerce is what I consider a vital CRO test. It might or might not work for your specific business (that’s why CRO is tough, no business is born equal), but it’s worth a 12 months trial at least. The good news is that there are great, free, reliable WooCommerce Wishlist plugins available (as well as premium of course), so this is a no-brainer really.

If you never heard of wishlists before, remember those 99 users who had no intention of buying anything on your shop right now? Well, the point I’m trying to make is that they might like to “save” a few products in a wishlist and come back later (even after months) to add those product to cart and complete the checkout.

This is very simple. You’re basically helping users with a functionality not many WooCommerce shops provide. You’re giving those 99 people at least one reason to come back to your store at a later date and – as we will see later – you can even give them magic powers such as sharing their wishlists with friends and using them publicly or privately.

Ok, let’s get started. What are the most reliable “Wishlist” plugins for WooCommerce?

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WooCommerce: How to Show Product Search Suggestions?

“Ajax Search” (displaying product search suggestions while a WooCommerce user is typing something in the search bar), is a brilliant idea for all of you ecommerce entrepreneurs.

Saving time to a potential customer is your number one goal. Besides, if your website has a lot of traffic, search should be one of your sales propositions (look at Amazon and eBay to see how prominent the search bar is).

Enabling “Ajax Search” in WooCommerce is actually pretty easy. This time, there is no snippet, but a good combination of free and premium plugins that do the job.

Please note – in this article we will be covering the “Ajax Search” plugins and not the product filtering ones, which are fairly different in regard to the functionality they provide.

So, what are the most reliable “Search Suggestion” plugins for WooCommerce?

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WooCommerce: Display Order Delivery Date @ Checkout

Here’s how you can add a “calendar” field on the WooCommerce checkout page, let people decide the delivery date, and save this value in the order.

It took me ages to implement this for a client (it was much more complex, with available dates, different calendars based on different shipping zones, max weight per day, etc) so I thought of sharing the basic snippet with you! Enjoy ๐Ÿ™‚

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WooCommerce: How do You Sell Gift Cards / Vouchers?

Let’s be honest – if you run a B2C WooCommerce store and you don’t currently sell gift cards, this is the right time to get started.

If you do a quick Google search about “Gift Card Statistics”, you will probably notice a huge trend: gift card sales are on the rise (we’re talking billions), as well as the percentage of customers spending more money than the redeemed amount.

The good news is – you can enable gift cards with a simple click of a button or, alternatively, purchase a premium plugin to get a more efficient, automated, integrated system.

Either way, there is really no excuse: you should start selling gift cards (or “vouchers”) from today, or at least test it away. Sometimes – trust me – ecommerce marketing is pretty simple: see what works (specifically on Amazon and Alibaba), and copy it.

In this post we will analyze different solutions. We’ll see how to use a simple coupon code (oh yes, you can do that), as well as taking a look at the best free and paid plugins out there.

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WooCommerce: Display Out of Stock Products (Shortcode)

A client of mine wanted to show out of stock products on a separate page – so I coded a simple shortcode for you all!

You can use this shortcode for different goals. For example, you might want to display what products you’ve sold to enhance customer trust / social proof.

So let’s see (1) how to create a shortcode and (2) how to take advantage of the existing [products] WooCommerce shortcode and its “ids” parameter to pass just those product IDs that are out of stock!

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Storefront Theme: How To Add A Full Width Slider

Storefront is great theme for launching an online store. Itโ€™s getting popular due to its simplicity and compatibility with WooCommerce. But one of the major drawback is it does not have a built-in slider section. Since itโ€™s one of the most requested features of support forums in this tutorial we will demonstrate how to add a full-width slider to the StoreFront homepage using Storefront Add Slider plugin.

Using Storefront Add Slider you can add any slider shortcode (Meta Slider, Smart Slider 3, Soliloquy, Revolution Slider, LayerSlider shortcode) to your Storefront theme Frontpage. Letโ€™s see how we can add a full width homepage slider. We will use the Meta Slider but the same process will apply to any slider plugin.

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WooCommerce: How to Display Variations with Color / Size Buttons?

Displaying product pages nicely is the entrepreneur’s dream.

Good UX means a much higher probability the interested customer is going to add to cart and complete the checkout.

However, WooCommerce variable products come with annoying dropdowns for each attribute (color, size, style, etc. depending on what options you have set up). And as you’ve already got a hint of my personal opinion, dropdowns are UX-killers.

Today, we take a look at handy plugins you can use to display product options (variations) in a user-friendly way. I’ve used these on many websites and they’re pretty reliable. As usual, it’s just the click of a button!

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WooCommerce: Add an Icon to the Add to Cart Buttons

Ecommerce is all about user experience, and making it easier for people to add to cart and checkout smoothly. Reducing the number of checkout fields is a great idea for example – as well as graphically communicating your number 1 objective: “please add to cart now!”.

So, how do you add an icon (or an HTML symbol) to the add to cart buttons in WooCommerce? This can be done in two ways – via CSS if you want to show Fontawesome Icons or via PHP if you prefer to use a simple HTML unicode symbol.

Let’s take a look at both methods!

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WooCommerce: Per-Product Terms & Conditions @ Checkout

A freelance client sells two distinct products on the same website: a membership and an online course. Two different audiences, different formats and… different Terms & Conditions.

The goal was therefore to display the “Terms & Conditions” checkbox on the Checkout page based on the product in the cart. Once again, we’re going to use Conditional Logic. With that, the snippet is pretty easy to code!

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