Not offering different payment options for your customers on your WooCommerce store is a call for a high cart abandonment rate and lost sales and customers.
Your store’s payment gateway has a direct impact on the customers’ buying decisions. Don’t take our word for it – statistics suggest missing payment methods is the reason for 7% of cart abandonments in eCommerce stores.
As a result, the more payment options you offer to your customers – the more sales you can win for your store.
Besides PayPal and credit cards – digital and UPI mobile payment options like Apple Pay and Google Pay are amongst the most popular and widely adopted payment methods by customers. Statistics anticipate that from 2021 to 2025 – the number of mobile proximity payment users in the United States to grow from 100 million to a whopping 125 million.
Thus, as customers become increasingly reliant on mobile payment solutions like Apple Pay and Google Pay – it’s important to integrate these payment options in your WooCommerce store to ensure high customer satisfaction.
So, in this article, we share the top ways to configure Google Pay and Apple Pay in WooCommerce. But first, let’s learn more about the benefits of this configuration for your store.
Continue reading WooCommerce: How to Enable Apple Pay and Google Pay
As a WooCommerce store owner, providing multiple payment gateway options to your customers is more than necessary to ensure high customer satisfaction. And one of the most widely accepted payment systems is PayPal.
You don’t have to take our word for it – research suggests customers are 54% more likely to purchase your products and services if you accept PayPal payments in your store. So, the potential loss of customers and sales is significant if you don’t accept PayPal payments in your online store.
PayPal lets you accept debit cards, credit cards, and even money through the wallet. Many businesses rely on it as customers have a lot of trust in the PayPal brand.
However, despite being an excellent payment gateway, enabling PayPal on your WooCommerce store and making it work as intended isn’t always easy, considering frequent PayPal checkout errors and the fact that the most popular WooCommerce PayPal plugin is no longer supported.
To tackle these issues, we share the top WooCommerce PayPal plugins you can use in this article. These plugins will eliminate checkout errors and ensure high customer satisfaction. But first, let’s understand why using the official WooCommerce PayPal plugin is no longer the right choice.
Continue reading WooCommerce: Which PayPal Gateway Plugin is Better?
Shopify and WooCommerce are top of mind for any business owner considering ecommerce for the first time. These ecommerce platforms are convenient and easy to use; however, each comes with its own pros and cons.
While Shopify offers ecommerce infrastructure as a service, powering 1% of all websites, WooCommerce is open-source and grants users more flexibility, powering 4.9% of all websites.
So, while each platform comes with its own strengths and limitations, choosing the one that suits your needs and provides the features you require is important. Here are some of the key factors you need to consider when determining the right platform for your business:
- Ease of use
- Payment methods & checkout experience
- Integration options
In this article, we’ll cover the essential factors mentioned above to help you determine which ecommerce solution is best suited for your business requirements. But first, let’s begin with a quick overview of both ecommerce platforms.
Continue reading WooCommerce vs. Shopify: Which Ecommerce Platform is Better?
It’s always a sign of success when customers show interest in your products, add them to their carts, and proceed to checkout. But what’s the point if they drop off and leave your site in the middle of the checkout process? Unfortunately, cart abandonment is common, and one of the major reasons behind incomplete purchases is a complicated and distractive checkout procedure.
According to the Baymard Institute research, 26% of online shoppers abandon the carts because of too complicated or too long of a checkout process, significantly impacting the eCommerce sales and revenue – losing $18 billion annually, to be precise.
Losing valuable customers and such a tremendous amount of revenue is no joke – and one of the best ways to prevent this situation is by redesigning the WooCommerce checkout.
The idea is to remove as much clutter and distractions through the checkout procedure – so customers can focus on completing the checkout entirely and end up buying your products.
But first, let’s understand the use of these plugins and how they help your WooCommerce store and eCommerce business.
Continue reading WooCommerce: How to Enable Distraction-free Checkout
Ensuring a positive customer experience has become the top priority of eCommerce businesses in 2022 – even overtaking product price and quality as a key brand differentiator according to some analysts.
And one of the most important factors that ensure a positive customer experience is intuitive and seamless website navigation. According to Top Design Firm’s 2021 findings, 38% of customers look for the page’s navigational links and layout when visiting the site for the first time.
So, if your WooCommerce store has a confusing layout or difficult-to-find navigation links and menus, visitors may abandon your store even if you have exactly what they are looking for.
This is when breadcrumbs come into play. Breadcrumbs are website navigational links that appear at the top of your WooCommerce store, product pages, and blog posts. Enabling breadcrumbs makes it easier and quicker for your customers to move around and navigate through your WooCommerce store and find the page or products they’re looking for.
This article shares how you can add breadcrumbs to your WooCommerce store. But before getting into it, let’s see how your store can benefit by adding breadcrumbs.
Continue reading WooCommerce: How to Add Breadcrumbs
WooCommerce and Shopify are two of the greatest and most popular eCommerce platforms that allow you to create your online store and generate significant income.
However, as businesses grow – the need for a customizable, flexible, and feature-packed eCommerce platform that offers better control arises. And this is why some entrepreneurs migrate their online store from Shopify to WooCommerce.
Approximately 29% of all online stores use WooCommerce, signifying the sheer popularity of WooCommerce. However, there are still many merchants out there who are not using WooCommerce but have every reason to. The only problem is that switching eCommerce platforms and migrating your store’s products, orders, and customers requires the utmost care and precision to prevent data losses and ensure a smooth migrating process.
So, if you wish to switch your eCommerce platform and sell your products through WooCommerce – this article is for you. In this article, we share some plugins you can use to migrate your store from Shopify to WooCommerce with ease.
But first, let’s look at some reasons and benefits behind considering Shopify to WooCommerce migration.
Continue reading WooCommerce: How To Migrate From Shopify
WooCommerce powers over 26% of global eCommerce websites and is an excellent and convenient way to create your online shop without writing a single line of code.
But besides its convenience – another factor that makes WooCommerce a popular choice is its flexibility. While the core WooCommerce installation helps you create a basic online store with ease – specific paid WooCommerce plugins make it easy to create a customized and ideal business model of your choice.
For instance, several businesses prefer a private WooCommerce store model to grant access or sell products and services to specific customers and hide from the others. This is where a private store for WooCommerce plugins comes into the picture.
A great example is Oriflame – a direct sales leading beauty company that sells products for everyone and reserves some for specific VIP members on their website. They offer benefits like exclusive discounts, access to a complete range of products, and fast delivery to these VIP members.
There can be multiple other reasons behind creating a private WooCommerce store. In this article, we’ll briefly touch on those reasons and share some of the best WooCommerce private store plugins you can use for your WooCommerce store. Let’s go!
Continue reading WooCommerce: How to Create A Private Store
WooCommerce is one of the leading eCommerce platforms marking its territory in the eCommerce industry one website at a time – with over 5 million downloads. It offers a complete online store solution for small and medium-sized businesses and web professionals.
And now, the development team is working at making WooCommerce fully compatible with Gutenberg. And the first phase is about building custom WooCommerce Blocks that can be used in the new WordPress editor.
These blocks come free of cost and let you customize and change the complete look and feel of your WooCommerce store – without typing a single line of code. With a simple drag and drop tool – you can place your store products wherever on the website in whichever desired format.
In part 1 of this article we saw ten WooCommerce blocks and their significance. In this article, we’ll talk about ten more blocks you can use for an interactive online store. But first, let’s learn about adding and editing these blocks on your store.
Continue reading WooCommerce: How to Get Started with WooCommerce Blocks – PART 2
Since WordPress 5.0, the default page/post editor has been completely redeveloped. Surely, you’ve heard about Gutenberg.
Bad news is that WooCommerce joined the new editing experience much more slowly, and there are still major things to develop in order to make it Gutenberg-friendly.
The compatibility progress can be tracked via the WooCommerce Blocks official plugin, which states “You can use this plugin if you want access to all the available blocks for WooCommerce – including experimental ones. Our current “stable” blocks are bundled into WooCommerce, and can be added from the “WooCommerce” section in the block inserter“, because you can find their “beta” blocks in there, those they call “experimental” and that will be officially released into WooCommerce once they are approved.
In this article, we’ll specifically dive deep into WooCommerce Blocks – what they are, why they’re important, how many blocks are available, and how you can use them.
Since this is a huge topic – we have twenty WooCommerce Blocks to cover – we’re dividing it into two parts. This article will evaluate the first ten Blocks you can use in your store. But first, let’s identify what WooCommerce blocks are and investigate why they are so important.
Continue reading WooCommerce: How to Get Started with WooCommerce Blocks – PART 1
Imagine having a customer who spends ages looking through your online store, adds several products to their cart – only to abandon the order at the last step. Frustrating, right?
Abandoned carts are a significant problem for eCommerce store owners. In fact, research suggests the average cart abandonment rate is nearly 70%. This means that 7 in 10 customers abandon shopping carts, leading to a loss in sales and revenue for businesses.
But what if there was a way around this?
Using WooCommerce abandoned cart recovery plugins, you can engage visitors even after they’ve abandoned their carts and left your store to convert them into customers.
In this article, we’ll explore the best plugins for abandoned cart recovery. But first, let’s understand how these plugins work and why you should use them.
Continue reading WooCommerce: Recover $$$ With a Cart Abandonment Plugin
When creating and designing an ecommerce store, WooCommerce plugins are an excellent way to add new features and functionalities. But the struggle to find the right, suitable, and affordable plugins can be taxing and time-consuming – especially when there are so many to choose from.
With such an overwhelming choice of plugins, purchasing and using them individually can get expensive as they often come with subscription fees.
On top of that, using too many plugins from different vendors can cause compatibility issues; not all WooCommerce extensions work flawlessly together, especially from different plugin developers.
Besides, too many (bloated) plugins can slow down your website and have a negative impact on search engine rankings.
To avoid these issues altogether, some vendors offer “plugin bundles” or “club subscriptions”: with a single subscription you can get access to several, distinct WooCommerce plugins all at once – without compromising your store’s performance and safety or burning a hole in your pocket.
So, let’s look at the top WooCommerce plugin bundles vendors and see if you can create a fully-functioning ecommerce store with a single purchase.
Continue reading WooCommerce: Save $$$ With Plugin Bundles
No matter what products or services you sell, billing and invoicing are integral to every business.
An invoice contains every important piece of information related to a purchase – from the customer’s details to the due amount and agreed-upon mode of payment – and provides a record of the sale for both you and the customer.
Besides being a critical accounting and legal requirement, they also help you track the revenue coming from sales, understand buying patterns and plan your inventory accordingly.
But as important as it is, generating PDF invoices and sending them to every customer manually can be very time-consuming and prone to errors.
Luckily, there are some excellent plugins in the WooCommerce ecosystem that can streamline and automate the invoice generation process for you. These PDF invoice plugins can create professional-looking, foolproof invoices and send them to customers on your behalf, making your business more systematic and efficient.
Last week we saw a list of free WooCommerce invoicing plugins – this time we’ll go through their premium versions, so that you can get a full picture of their full functionalities.
Let’s explore them!
Continue reading WooCommerce: Premium Invoicing Solutions
There are many different ways to reach potential new customers and grow your business. However, most of these methods cost money regardless of whether you achieve the desired results.
That’s where affiliate marketing comes in. It is a popular marketing model where you recruit third parties to drive people to your WooCommerce store and purchase your products.
With the right motivation and incentives, these external marketers can be just as indispensable as an in-house marketing team. Even better, you’ll only pay for successful conversions.
If you have a WooCommerce store, it’s easy to create your own affiliate program. Once your program is up and running, you can start signing up affiliate partners. These people will then do all of the hard work for you!
Every time a customer makes a purchase after following an affiliate link, the marketer will get a cut of the profits, and you get to keep the rest. It’s a win-win situation for you and your affiliate partner. Maybe that’s why affiliate spending is forecast to reach $8.2 billion by 2022!
In this post, we’ll discuss why using affiliate programs is one of the most effective ways to grow your business. We’ll then show how to create an affiliate program for your WooCommerce store in four easy steps. Let’s get started!
Continue reading WooCommerce: How to Start an Affiliate Program in 4 Steps
WooCommerce website builders are under increasing pressure to design the most user-friendly, engaging, and convenient ecommerce experiences for customers.
WooCommerce ranks among the top most popular ecommerce tools for the WordPress ecosystem, with more than 4.4 million live websites using the plugin today. However, the technology can be somewhat restrictive on its own, which is why so many designers turn to third-party tools, like Elementor.
A well-known website creation platform, Elementor first introduced its WooCommerce integration in August of 2018. Back then, the goal of many designers was on creating the most aesthetically appealing product and archive pages. Now, the priorities of ecommerce shoppers and website developers have evolved.
Adapting to the new focus on unified visual branding and enhanced user experiences, Elementor is now introducing a selection of new updates to its WooCommerce functionality. The new features of Elementor Release 3.5 could transform the way you design ecommerce sites.
Continue reading WooCommerce + Elementor 3.5 = Enhanced Building
You’ve certainly heard of upsells and order bumps before, but somehow everyone seems to have their own definitions for these terms, the product makers on this list being no exception. The WooCommerce plugin further confuses things by inexplicably categorizing recommendations made on the product page as upsells and recommendations made on the cart page as cross-sells. Therefore, we need to get our terminology straight.
First of all, we’re talking about product recommendations here, but not the type that simply appears on product and cart pages regardless of whether the shopper has put anything into their cart (we have covered those already). That type of product recommendation plugin often goes by the name of “Related Products for WooCommerce.” It is a crude instrument that gets the job done but is not as finely attuned as the tools in this listicle.
Keep that in mind: the product recommendations we are discussing here, whether they are upsells, cross-sells, or downsells, are happening during checkout (before you finish your order) or post-checkout (after you finish your order). Upsells are typically defined as attempts to sell a more expensive product than that which has been purchased or is in the cart. Downsells are defined as attempts to sell a less expensive product. Cross-sells are defined as attempts to sell an equal-priced product.
Sometimes, people specify whether they are talking about recommendations during the checkout or post-checkout process by using the term “post-purchase upsell/downsell/cross-sell.”
Others, like Chris Lema — who has recently established himself as an authority in this domain — refer to order bumps as upsells/downsells/cross-sells that happen during the checkout process and upsells as any type of purchase (no matter the price) that happens during the post-checkout process. This is very common. People use the term upsell to refer to downsells and cross-sells all the time. Unless otherwise stated, we will operate with the definitions set forth in this paragraph.
So, now that we’re clear on our terms, we can begin discussing the top upsell and order bump products available for WooCommerce.
Continue reading WooCommerce: Sell More With Upsell & Order Bump Plugins
One of the hardest aspects of running a WooCommerce store is lead generation. Whether you want to convert visitors into subscribers or encourage them to make purchases, you may be looking for effective ways to convince users to take desired actions.
This is where opt-in campaigns come in handy. When executed correctly, opt-ins can encourage visitors to engage with your brand in a variety of ways.
This strategy is typically used in email marketing. You can add a pop-up on your site that encourages users to sign up to your newsletter to receive offers and deals in their inboxes.
However, you can also use these pop-ups to drive more sales. For example, users who make orders on your website may get messages that prompt them to purchase an additional item to qualify for a discount or free shipping.
While this process may seem a little complicated, it’s actually quite simple. All you need to get started is a powerful plugin that will enable you to create high-converting, automated campaigns easily.
In this article, we’ll take a closer look at opt-in campaigns and how they can help you boost your sales. We’ll then show you how to set up three effective campaigns for your WooCommerce store. Let’s get started!
Continue reading WooCommerce: How to Drive Sales With Opt-ins
If you haven’t thought about checkout page customization before, perhaps it’s time to start doing so.
There’s no question that it’s a hot topic in the WooCommerce community since, admittedly, the default checkout page leaves a lot to be desired.
You don’t want to be behind the curve. Here at Business Bloomer, Rodolfo has put out 90+ different checkout page snippets that have been eagerly lapped up by the WooCommerce developer and merchant community. Seriously, these are some of our most widely read and engaged posts.
But in addition to snippets, it’s worth checking out some checkout field editor plugins. Sometimes, instead of a specific tool with a narrow focus, you need a Swiss army knife. Think of snippets as the tools, and checkout field editors as the Swiss army knife.
Continue reading WooCommerce: Top Checkout Field Editor Plugins
Paul Maiorana, CEO at WooCommerce, began his post about the platform’s ten year anniversary by sharing the first line of WooCommerce code ever written:
add_action( 'wp', 'woocommerce_init', 0 );
I found it highly fitting – the first line of a pastiche poem that continues to be written to this day. Like any pastiche, WooCommerce, by virtue of its open-source philosophy, draws from a wide variety of sources and, like any inchoate piece of art, it is a long way from perfect.
But, despite that, or perhaps because of it, WooCommerce has a lot to be proud of. Its shining asset is a highly prolific, tight-knit yet widely dispersed developer community, which now presides over the largest population of online merchants ever assembled by a single content management system.
More merchants call WooCommerce home than any other platform, and that simply would not be possible without its developers. I know I’m starting to sound like Steve Ballmer, but it’s true.
But how did WooCommerce get to this point? Like Maiorana, I think some reflection is in order.
Continue reading WooCommerce: The Rise of the Biggest eCommerce Platform
If you sell rental products or your business revolves around bookings and reservations, you know that managing appointments manually is not a cakewalk.
Getting on calls with clients, finding mutually available meeting slots, sending reminders, and avoiding double bookings – all of it can get taxing.
Moreover, it’s inconvenient for customers as well – in a survey, 59% of respondents expressed frustration with scheduling appointments over the phone. And 70% of them said they’d prefer booking online.
These statistics tell us how important online booking is to run a hassle-free business and make it butter-smooth for the customers too. And one of the easiest ways you can start taking and managing bookings on your website is by using appointment booking plugins.
There are a wide variety of plugins available. But WooCommerce booking plugins remain a top choice for many eCommerce businesses – given their easy setup, valuable integrations, and customization features.
This article will explore eight such WooCommerce plugins that can help you automate and streamline your scheduling process.
Let’s dive in!
Continue reading WooCommerce: Choosing the Right Bookings Plugin
While acquiring new customers is essential for every business, nothing can beat customer retention.
Knowing your brand and having tried your products and services, existing customers are much more likely to buy from you after a positive experience.
One way to create a memorable experience for customers and nurture and retain them is to start a points and rewards system. This will not only help increase customer’s interest in your store, but the chances of winning points and exciting rewards will give them another reason to shop from you more often.
In fact, in a survey, 58.7% of internet users said earning rewards and points was the most valuable aspect of their shopping experience.
However, managing a rewards system manually and keeping a tab on the points can be pretty taxing – but this is precisely where WooCommerce points and rewards plugins come in handy.
With their vast features and top-notch support, these plugins can help you create a loyalty program for your online store within a few clicks. Once it’s up and running, you can easily track the success of your program and manage customer points from one single dashboard.
When it comes to points and rewards plugins, you can be spoilt for choice. But to make things simple for you, we’ve done the legwork and compiled a list of the best WooCommerce points and rewards plugins that can help you increase sales and customer engagement.
Let’s explore them!
Continue reading WooCommerce: Top 8 Points and Rewards Plugins