WooCommerce: Multiple PayPal Accounts (Solved)

The WooCommerce plugin comes with its own free version of PayPal Standard. PayPal can be enabled via the WooCommerce settings and once your PayPal email is entered your WooCommerce shop is ready to take PayPal payments.

Now, there is extensive documentation online which explains, with a little bit of code, how to switch PayPal account programmatically and conditionally i.e. for a given product ID or product category slug. For example, you may want to use a PayPal account for consulting services, another for online courses and another for physical products.

By adding this simple code and hooking into woocommerce_paypal_args is indeed possible to use different / multiple PayPal Standard accounts in a single WooCommerce installation.

However, there is an outstanding problem with “IPN Validation“: once you tell WooCommerce to use a different PayPal email account, the WooCommerce order is correctly placed, but its status goes “on hold” because IPN validation on the PayPal end fails (and that’s because you’re using a different PayPal account).

So, here’s the fully working version, included the IPN validation fix. Please read the disclaimer below and – only then – enjoy!

Continue reading WooCommerce: Multiple PayPal Accounts (Solved)

WooCommerce: 5 Plugins That Will Increase Your Conversions

Conversion rate is one of the most important metrics to look out for when running an online store. 

Once you have your store all set up and start attracting traffic to your site through SEO and paid advertising, it’s now time to look at how many of your store’s visitors are converting. 

Let’s step back for a moment and take a look at what a conversion is, anyway? Conversion happens when a prospect does what you want them to do. 

If the purpose of a page is to get the email address of the visitor, you’ll have a successful conversion when a visitor lands on your page and drops their email address. 

In terms of eCommerce, conversions usually refer to the event when a visitor buys your products and completes the checkout process. Or simply put, it means a big, fat sale.

If you thought attracting people to your site was enough to persuade them to buy your products, well, you’re seriously mistaken. It turns out that the average conversion rate in eCommerce is only 1-2%. So, even if you’re doing everything right, you’ll be closing the deal only 2% of the time. 

That means every little bit matters. 

In this difficult territory of getting people to convert, comes a list of growth-hacking and optimization plugins for WooCommerce that will put your store’s conversions on fire. 

Continue reading WooCommerce: 5 Plugins That Will Increase Your Conversions

WordPress: Which Frontend Framework?

WordPress is the leading content management system CMS platform extensively used in different types of websites worldwide. Effective development and customization of themes and APIs through numerous front-end frameworks like jQuery, Node.JS, ReactJS, Bootstrap, and AngularJS frameworks with the help of different front-end and AngularJS developers make them the best frameworks for WordPress CMS.

The global market size of CMS is projected to reach $123.5 billion by 2026 from just $35.9 billion in 2019 with a whopping growth of over 16.7% CAGR with a leading share of WordPress CMS, according to the Zion Market Research forecast.

Continue reading WordPress: Which Frontend Framework?

WooCommerce: 5 Ways To Drive Sales In Your Store

The primary goal of your WooCommerce store is to sell, right?

You’ve probably got some snazzy marketing campaigns running, are working to sharpen your SEO tactics, and are using social media to bring more visitors to your store. But, while driving traffic to your site is important, there’s another key metric you need to keep in mind: your conversion rate. After all, what’s the point of bringing visitors to your store if they don’t end up buying anything?

It’s a no-brainer that more traffic is useless if it’s not bringing you more conversions. The key, then, is to focus on doing more with the shop visitors you already have

This is where website analytics (such as those collected and stored by Google Analytics and Metorik) can be a game changer. Read on for 5 CRO hacks for WooCommerce users.

Continue reading WooCommerce: 5 Ways To Drive Sales In Your Store

WooCommerce: Why Rotating Payment Methods Can Protect your Revenue

By now, you probably know that you should never run WooCommerce with a single payment gateway. We’ve already seen in the “PayPal or Stripe?” article that (spoiler alert!), the best solution is “PayPal AND Stripe”. Which means you need to understand that different customers prefer different kinds of payment methods (and this could increase your conversion rate dramatically).

Now we move to the next step: the chargebacks issue, and the risk of having your payment gateways banned by their providers.

A user recently told us that he has a WooCommerce subscription-based business, which is great. The problem is that sometimes customers don’t read that part and think they’re making a one-time purchase. And sometimes, when they realize they purchased something different than what they had in mind, they ask their bank or credit card company to issue a chargeback.

The Stripe website explains it like this:

A chargeback happens when a cardholder makes a claim to their bank or credit card company that a payment made on their card was fraudulent. When a chargeback occurs, the business to which the payment was originally made is required to repay the full purchase amount, plus a chargeback fee.

While you can really do your best to avoid chargebacks by being transparent on your website and order receipts, sometimes – especially for WooCommerce Subscriptions – that’s not enough. Investors say: “Don’t Put All Your Eggs in One Basket” and the same applies here: you’d better record your active subscriptions under PayPal, Stripe, Authorize, and so on, so that all your recurring revenue is not in the same account.

Continue reading WooCommerce: Why Rotating Payment Methods Can Protect your Revenue

WooCommerce Category Banner Management Plugin Review

Using banners is a major digital advertisement method, used for self-promotion or the promotion of others. Both ways, it plays an important role in money making online. Mind that we are not talking about the Google Adwords banners that appear in widgets. Those are easy to set, but cannot be managed by you for your business. Instead, we’re talking about the highly-customizable banners that could run as per your needs and add to your revenue.

If you have an e-commerce store, showcasing the special offers as banners can help you improve your sales speedily. At the same time, you may promote your partner brands and advertisements through banners too. In short, banners are super-useful. 

For the shop owners running their business through a WooCommerce store, banner management isn’t a tough nut to crack. Using the plugins like WooCommerce Category Banner Management Plugin, you can do it smoothly. This aid lets you set different category-wise or page-wise banner(s) for your shop.

In this article, we have reviewed the said plugin [free version and premium version] for its usability, efficiency, and functionality for businesses like yours. So, if you want to add advanced banner capabilities to your online store, do read it.

Continue reading WooCommerce Category Banner Management Plugin Review

WordPress: 5 High-Impact Ways to Speed Up Your Website

My name is Emanuel and I am co-founder of Templ.io which is a high performance, managed WordPress host built on Google Cloud. I have 10+ years experience working with WordPress and often help our clients optimize the speed of their sites.

In this article, I have gathered 5 high-impact and sometimes overlooked ways that you can use to speed up your WordPress website.

As you probably already know, having a fast website not only helps to improve the user experience of your visiting your website, but having a fast site also helps convert more of your visitors into customers as well as improve your search engine rankings.

But before we get into the actual tips, I want to share some general guidelines. Understanding the fundamentals To better be able to optimize the speed of a website, it is important that you have a basic understanding of the technical fundamentals of how a website is served to a visitor.

There are basically 4 factors that determines the speed of your website, namely:

  • The size of the page
  • The number of requests
  • Whether it is cached or not
  • If not, how long does it take for the server to generate the page using PHP+MySQL

So, to improve the speed of your website, there are essentially 4 things you can do: reduce page size, reduce the number of requests, enable caching and keep your code simple (read: use as few plugins as possible). Now that we have got that out of the way, let’s get into our 5 tips on how you can make your WordPress site faster.

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WooCommerce: 8 Best Email Marketing Services

Emails are a vital part of a successful eCommerce store. Successful store owners nurture their potential customers using email automation and send them the right information in right time to nudge them towards purchase.

They setup automation to create a relationship with their customers by sending emails (Welcome emails, Discount emails/Upsell Offers, Abandoned cart emails, Order confirmation emails,Post-Purchase Follow Up) based on buyers journey they are in.

Continue reading WooCommerce: 8 Best Email Marketing Services

WooCommerce: 6 Popular Payment Gateways

As you probably already know, WooCommerce offers the easiest way to build an online store with WordPress.

Depending on your individual needs, WooCommerce allows you to add digital products as well as subscriptions. One of the most important components of your store is the payment gateway you use.

This is what offers your shoppers a secure shopping experience by connecting your store to an online payment service where they can pay for their orders, safely and securely.

What is a WooCommerce Payment Gateway?

WooCommerce payment gateways work by verifying the billing information for every customer, approving requests and ensuring you get paid.

The type of WooCommerce payment gateway to choose depends on several factors which include how easy it is to integrate with WooCommerce, the target clients you serve, related costs and the level of security you need.

Continue reading WooCommerce: 6 Popular Payment Gateways

WordPress: 10 Travel Themes to Turn Your Hobby Into a Business

Do you like to travel and share your photos and articles? Writing a travel blog is so in trend nowadays.

The tourism business is growing fast. Many people look for how and where to go to relax. Many want to visit new places. Others want to learn more about exciting and interesting places to visit.

In this article, I included the most impressive travel themes for WordPress that are distinguished by their appearance and functionality. Of course, you will not need any supernatural code knowledge.

Themes from this selection will suit for:

  • travel blogs
  • travel magazines
  • travel agencies
  • hotel reservation

Feel free to take a look at their demos, read their descriptions and the features of those that are worth your attention.

Continue reading WordPress: 10 Travel Themes to Turn Your Hobby Into a Business

Shoptimizer Theme Visual Hook Guide

Here’s a visual hook guide for Shoptimizer Theme by CommerceGurus, a WooCommerce theme specifically developed with speed, performance, sales conversion and UX in mind.

This visual guide belongs to my “Visual Hook Guide Series“, that I’ve put together so that you can find WooCommerce hooks quickly and easily by seeing their actual locations. Also, you can copy & paste in seconds and speed up your customization time.

Let me know in the comments what you think about this resource! Enjoy!

Continue reading Shoptimizer Theme Visual Hook Guide

WooCommerce: Disable Theme’s WooCommerce Template Overrides

A client purchased a premium “WooCommerce-ready” WordPress theme. Unfortunately, this theme comes with a /woocommerce folder, which means theme developers completely override WooCommerce template files by copying them to the folder, and customizing each of them by hand to match their design and functionality needs.

As you know from my “How To Become an Advanced WooCommerce Developer?” article, however, themes should NOT come with a /woocommerce folder – instead they should use “hooks” (actions and filters) to amend default WooCommerce plugin layouts and behavior. This is a huge problem for best seller themes and their legacy coding – and also a reason most themes break when you update WooCommerce…

So the question I asked myself was: how can I disable the entire /woocommerce folder (i.e. ALL WooCommerce template overrides) in a given theme or a single template, so that I can use the default WooCommerce ones instead?

Continue reading WooCommerce: Disable Theme’s WooCommerce Template Overrides

WooCommerce: 10 Best Fashion & Clothing Themes

Maybe this is the right time to update your clothing WooCommerce store and give a more professional look to your fashion business…

Maybe you also want to build custom pages without getting into coding, as default WooCommerce is too “boring”…

Still think your online project requires a fresh hand?

Well, if that’s the case, feel free to keep reading and view my favorite 15 WooCommerce clothing themes. Continue reading WooCommerce: 10 Best Fashion & Clothing Themes

WooCommerce: Create a Custom Order Status

All WooCommerce orders go to either “processing”, “completed”, “on-hold” and other default order statuses based on the payment method and product type.

Sometimes these statuses are not enough. For example, you might need to mark certain orders in a different way for tracking, filtering, exporting purposes. Or you might want to disable default emails by bypassing the default order status changes.

Either way, creating a custom order status is quite easy. And today we’ll see which PHP snippet you need in order to make this work!

Continue reading WooCommerce: Create a Custom Order Status

WooCommerce: How to Create a iOS / Android App?

This is a guest post by Saleeh K. of Appmaker – if you like the article, make sure to thank him in the comments!

If you own a WooCommerce website, this is the best time to creating an app for your existing and potential customers. According to statista, Google Play store had 3.8M applications and Apple store carried about 2 million apps in Q1 2018. The total app download number was 178+ billion and the same study revealed that this figure will grow to 258 billion by 2022.

While making sure your website is 100% responsive and looks great on mobile phones and small devices, a WooCommerce app can allow your customers to benefit from:

  • faster access
  • personalized content
  • optimized user experience
  • push notifications
  • purchase without logging in
  • better user engagement

However, the major issue faced while getting an app done is definitely its development cost. Right now, hiring a development agency to develop a simple app can cost you USD $5,000-10,000. Apps are not cheap.

Besides, the number of app development agencies is constantly increasing (given the potential earnings and the growing market demand) – and unfortunately the chances you might run into a not-so-professional team of developers are also getting bigger.

Well, have you ever thought of creating an app without worrying about anything (including its price)? The great news is that you can now create a WooCommerce app without any coding skills. And this is exactly what we’ll see in this tutorial. Continue reading WooCommerce: How to Create a iOS / Android App?

WooCommerce: How To Do Keyword Research?

This is a guest post by Helga Moreno of Ahrefs – if you like the article, make sure to thank her in the comments!

I’m sure all of you know that keyword research is one of the most important SEO activities that is closely related to your WooCommerce website marketing success.

I also have no doubt that you have already studied a heap of articles that include step-by-step instructions on doing expert keyword research aimed at ranking high for thousands of targeted search terms and seriously improving your traffic from Google.

But there is a strange thing about it. Every article gives a bit different instructions. I don’t argue the competence of their authors. The reason for such kind of discrepancy is hidden in the fact that there is no universal approach to doing keyword research.

So what should be taken into account when you do keyword research?

  • Your website’s authority, number of pages, quality of content, etc.
  • Your goals and objectives – branding, exposure, traffic, leads, sales
  • Your budget, resources, and deadlines
  • Your industry and competitive landscape

I guess now you understand the reason why it was so hard to follow the steps of the guides you stumbled upon before.

We will take a different route. I mean I will give you a kind of keyword research framework that you will easily adapt to the goals of your WooCommerce install.

You’ll see that the tactics and methods described below will utterly improve your traffic coming from Google. Continue reading WooCommerce: How To Do Keyword Research?

WooCommerce: 15 Best Food & Restaurant Themes

The most efficient way to turn your restaurant / food business into a money-making machine is to cater to your customer’s needs better than you do now. Supposing you have a modern interior design, tasty food, friendly atmosphere, professional personnel, etc… what else can you do for your business?

You need a bombastic online presence. You need to – maybe – rebuild your restaurant website. Thankfully, if you don’t know much about web design, it’s not a big deal. No need to do anything from scratch nowadays (we entrepreneurs value our time and effort, right?).

If you want to enable online food ordering, sell restaurant gift cards, turn your takeaway into an optimized online booking system, or give online users the freedom to build their custom pizza, it’s time to switch to a WooCommerce theme.

By picking one of the 15 themes described in this article (oh, by the way – here’s the full list of 50+ restaurant WooCommerce themes you can pick), you can immediately take advantage of the most popular ecommerce plugin (WooCommerce) and its free or premium extensions to increase your food business sales and profitability. Continue reading WooCommerce: 15 Best Food & Restaurant Themes

WooCommerce: Add an Icon to the Add to Cart Buttons

Ecommerce is all about user experience, and making it easier for people to add to cart and checkout smoothly. Reducing the number of checkout fields is a great idea for example – as well as graphically communicating your number 1 objective: “please add to cart now!”.

So, how do you add an icon (or an HTML symbol) to the add to cart buttons in WooCommerce? This can be done in two ways – via CSS if you want to show Fontawesome Icons or via PHP if you prefer to use a simple HTML unicode symbol.

Let’s take a look at both methods!

Continue reading WooCommerce: Add an Icon to the Add to Cart Buttons