WordPress: The 10 Commandments of Content Marketing (WC Rome 2017)

I had the pleasure to speak at WordCamp Rome 2017. Yes, the very first WordCamp in my hometown (I left Rome in 2007 to move to Ireland)!

I was super happy to present a talk called “The 10 Commandments of Content Marketing” (OMG how difficult it was to speak in English in front of my Italian friends…).

The talk covered my 5 years of content marketing, and how I’ve seen it all while creating content on my WordPress website: during the first 2 years I wasted time and energy to write blogs no one would read. Then I found my inspiration, my path, my content strategy – and in the last 3 years website traffic has risen from 0 to 15,000+ users (and still growing) per week. Now my blog is my only source of sales leads.

I first and foremost described what mistakes (sins) I made. What about saving 2 years of your life?

Then I listed the “10 Commandments of Content Marketing” – 10 simple tips you can take away to increase your website traffic and focus on the only purpose of content marketing: teaching.

In the final part of the talk, I recommended a few WordPress plugins and email marketing strategies to implement the whole system. Continue reading WordPress: The 10 Commandments of Content Marketing (WC Rome 2017)

WooCommerce: How To Become an Advanced Developer?

Well, get ready for a 2,700+ words article: becoming a WooCommerce expert won’t take you just a couple of days.

A few months won’t be enough either.

If you want to join that very small group of advanced freelancers and agencies that exclusively work with WooCommerce clients and charge top dollar, if you want to become a WooCommerce authority and build a successful career, if you want clients to come to you as opposed to you chasing them, well – you need to digest and assimilate what I’m about to tell you.

In this (long) article I will help you understand what is advanced WooCommerce, and then break this down into 5 simple steps.

Five makes-a-lot-of-sense steps you should follow in order to complete your journey.

So, want to become a WooCommerce ninja? A WooCommerce wrangler? A WooCommerce guru?

Well, despite I dislike all those ninja-like “terms”, let me tell you a thing or two. Then, join me in the comments and let’s keep the conversation going. Continue reading WooCommerce: How To Become an Advanced Developer?

WooCommerce: What Are the Must-Use Plugins?

Ah, if only there were a “simple” WooCommerce project! We would all use the same plugins, copy and paste the same content and the world would be all the same 🙂

So, let’s be clear about this question. There is no must-use plugins list for WooCommerce, as each website is custom and therefore needs different functionalities.

Having said that, many WooCommerce developers use a few identical plugins on almost every project, and this post contains an answer to that. Continue reading WooCommerce: What Are the Must-Use Plugins?

WooCommerce: What’s the Best Hosting Provider?

As a WooCommerce user, WooCommerce blogger and WooCommerce developer I often hear this question: “What’s the best hosting platform for a WooCommerce website?“.

Well, first and foremost, there is no “best” hosting for WooCommerce (and WordPress in general).

There are so many choices out there that defining the “best” is impossible. Besides, if there were a “best” hosting provider, there would be only one hosting company left in business.

Continue reading WooCommerce: What’s the Best Hosting Provider?

WooCommerce: Display $0.00 Amount For Free Shipping Rates

In the past, WooCommerce Cart and Checkout pages used to show “$0.00” beside each free shipping rate. Now, this is gone and WooCommerce only shows the shipping rate name, without the 0 amount.

But given that many freelance clients requested this customization, today we’re bringing this back to life with just a few lines of PHP. Enjoy!

Continue reading WooCommerce: Display $0.00 Amount For Free Shipping Rates

WooCommerce: How Top Brands Design Product Category Pages

eCommerce Category Description

Selling on the web is a highly competitive game. There is no shortage of both customers and competitors. Big companies crush little companies every day. But that doesn’t mean smaller websites doesn’t have any chance.

Smaller companies can beat larger companies if they focus on the right things. For that, you always need to look for opportunities and act smart when it comes to promoting your brand and products.

Leveraging search engines is one of the cheapest ways to bring customers to your website. For that, you need to make sure you are fulfilling the search query. Since Google is always looking for the best fit & best experience for users based on their query.

Category pages or product listing pages are key hub pages in any E-commerce store. Products tend to come and go but categories stay. So it’s better to build up your category pages.

For example, if you are selling necklaces, you have more than one necklace for sure. So rather than 5 necklace pages competing for the same Necklace terms, optimize the category page for necklaces while optimizing the products for specific necklace style (e.g. Crystal Necklaces). Your primary focus should be ranking your category pages for specific key terms.

Most online stores neglect their category pages and organize them in a way that it does more harm than good. If optimized correctly they can bring in good traffic for top level keywords and reap the rewards for months.

Continue reading WooCommerce: How Top Brands Design Product Category Pages

WooCommerce: Order a “Free Sample” @ Single Product Page

Recently I was on a coaching call with a client and the “Free Sample” challenge came up. Client has 400+ products on the website and had no intention of adding a free variation to each product manually.

So, I promised to myself I was going to study a different approach. And today you get it for free – nice! Needless to say, a comment and a social media share are much appreciated. Enjoy!

Continue reading WooCommerce: Order a “Free Sample” @ Single Product Page

WooCommerce: My Take on WooCommerce.com Switching to 100% Renewals

WooCommerce.com is dropping its 50% extension renewals, and moving to a 100% renewal business model.

I found this out at WCEU 2017 and then via WP Tavern. Unfortunately, this announcement is not on WooCommerce blog, on its social media channels or even Automattic.

And yes, this is retroactive – we are now all paying 100% renewals. So, let’s see what I think about this “still not official” news. Continue reading WooCommerce: My Take on WooCommerce.com Switching to 100% Renewals

WooCommerce Checkout Fields Customization Guide

Checkout page plays a huge role in your eCommerce success. It is one of the most important part of your conversion funnel. This is the page that brings revenue.

It doesn’t matter how many people are visiting your website if no one makes any purchase. Complicated checkout process is one of the main reason of high shopping cart abandonment.

You should always look for ways to make your checkout process as simple as possible. If you are using WooCommerce as your eCommerce solution you can easily change the checkout page design, remove or change the existing checkout fields order.

Continue reading WooCommerce Checkout Fields Customization Guide

WooCommerce: Check if User Has Bought Product in the Last 365 Days

A few snippets ago we introduced the magic WooCommerce inbuilt function “wc_customer_bought_product” – automatically, with a single line of PHP, you can find out if the user has already purchased a product ID.

But when building my new #BloomerArmada section, I had to know if a user purchased a product ID in the last 365 days… so I rewrote the function, changed its name and added a little edit to it – easy peasy!

Continue reading WooCommerce: Check if User Has Bought Product in the Last 365 Days

10 Things Nobody Tells You About Working for Yourself

I’ve been working online while travelling throughout South America for almost 3 months so far and I’ve had a lot of time to think about solopreneurship. After 5+ years as a sole trader, it’s now the right time to write my thoughts. I really hope to give you at least one idea, one tip you can take away.

I would love if you could spend some time to think about it, and leave your comment below to tell me what your thoughts are.

Continue reading 10 Things Nobody Tells You About Working for Yourself

WooCommerce: Enable Payment Gateway Only for “Order Pay Checkout”

I invoice clients via WooCommerce, and then send them the “Invoice Email”, which takes them to the “Order Pay” page. Of course, I want to give them the option to pay via “Bank Transfer” (bacs), but I don’t want this to be visible on the default checkout page.

We’ve seen in the past how to disable payment gateways given certain conditions… but how do we “enable” one? Here’s a snippet for that – enjoy!

Continue reading WooCommerce: Enable Payment Gateway Only for “Order Pay Checkout”

WooCommerce: Remove Link to Product @ Order Table

There is a slightly annoying thing on the WooCommerce Thank-You Page and WooCommerce emails. Users looking at the order table can actually click on the Products they just purchased and abandon the page before taking the action you want them to take (see image below).

So, I coded a simple PHP snippet to remove such links. As usual, 1 line of code is more than sufficient:)

Continue reading WooCommerce: Remove Link to Product @ Order Table

WooCommerce: 85 Free Plugins for Every Challenge

free woocommerce plugins

WooCommerce is one of the most popular WordPress plugin for adding eCommerce or cart functionality to a WordPress website. According to recent research by aheadWorks, WooCommerce now accounts for 26.5% of the total eCommerce market share. And recent acquisition by Automattic indicates that it has a great future ahead.

WooCommerce is well known for its huge flexibility and vast customization options. There are hundreds of WooCommerce plugins or Extensions available for extending the functionality. If you want some recommendations in this direction, check out some of the best free WooCommerce plugins (sorted by number of active install).

Continue reading WooCommerce: 85 Free Plugins for Every Challenge

WooCommerce: Set Default Billing City (or other fields) @ Checkout

We’ve already seen how to set the default values for certain dropdowns (country and state default: https://businessbloomer.com/woocommerce-set-default-state-checkout-page/). But what can we do when we want to define the defaults for the other “text” inputs, such as the billing_city? Continue reading WooCommerce: Set Default Billing City (or other fields) @ Checkout

WooCommerce: Add House Number Field @ Checkout

A North European client told me they’re really strict about billing and shipping addresses over there. Couriers usually require a separate “House Number” in order to dispatch packages within those countries.

This must be therefore placed on the checkout, BESIDE the “Address_1” field and made required. Also, it’s a good idea to make this show in the Admin Order, thank you page and notification Emails.

Continue reading WooCommerce: Add House Number Field @ Checkout

WooCommerce: How to Add a Custom Checkout Field

Let’s imagine you want to add a custom checkout field (and not an additional billing or shipping field) on the WooCommerce Checkout page. For example, it might be a customer licence number – this has got nothing to do with billing and nothing to do with shipping.

Ideally, this custom field could show above the Checkout page order notes – right after the shipping form. It will feature a label, an input field, and will be required.

So, here’s how you do it – hope it helps you understand that anything is possible with WooCommerce!

Continue reading WooCommerce: How to Add a Custom Checkout Field