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WooCommerce: 11 Performance, Security, and Scalability Tips

WooCommerce websites need to be operational at all times: they must load quickly, be secure, and handle large traffic spikes.

Achieving this can be a daunting task without the right strategy and expertise, particularly when dealing with a high number of visitors, as a single problem can result in hours of downtime and lost sales.

In this article, our special guest Martin Ronfort, founder of Dr Tech, will share an overview of the strategies and processes that you can apply to your WooCommerce store and grow with ease

At Dr Tech, in fact, they manage thousands of WooCommerce stores – ranging from small businesses that are just starting out to stores with millions of requests and significant marketing campaigns – and deal with all the technical aspects such as hosting, loading speed, security, updates, backups, uptime, and scalability.

Let’s go, Martin!

WooCommerce: How to Level Up Your Email Marketing

In today’s competitive ecommerce landscape, email marketing plays a crucial role in connecting with customers and driving business growth.

With WooCommerce, you already have a powerful platform at your disposal to send and manage transactional emails effectively. However, when you need to send targeted marketing emails, additional plugins may be necessary.

In this article, we’ll guide you through the process of optimizing your email marketing strategy using WooCommerce.

Whether you’re a seasoned email marketer or just getting started, we’ll explore actionable tips and practical techniques to help you level up your communication game.

So, let’s jump right in!

WooCommerce Dynamic Pricing: BOGO, Buy X Get Y & Conditional Discounts

Offering promotions is a great way to attract customers and increase sales in your online store. Some promotion strategies that have proven effective are the Buy One Get One Free (BOGO), Buy X Get Y, and WooCommerce dynamic pricing.

Taking this into account, you may want to offer reduced prices to your users in these various circumstances:

Run a flash sale for a limited time.
Encourage your customers to buy specific products in a clearance sale.
Offer product bundles to big spenders.
Add free shipping when someone makes a bulk purchase.
Automatically add gift items as part of your store’s loyalty program.

Without dedicated plugins, these strategies might be utterly difficult to conduct. To save yourself from the coding hassle, you should pick a WooCommerce dynamic pricing plugin to quickly get it up and running.

In this blog post, we will discuss how to create a BOGO promotion, Buy X Get Y, and dynamic pricing rules in WooCommerce based on user conditions. And it requires no coding knowledge. Let’s dive in.

WooCommerce: Additional Stock Inventory Location

The WooCommerce plugin allows you to manage stock for each product, but you only have a single stock quantity field!

What if you have two warehouses and, as a store admin, need to manage the inventory for each location? Besides, what if an item is out of stock at location 1, but it’s in stock at location 2, and therefore the customer needs to be able to purchase it?

This amazing workaround will add a second input number in the product settings, redefine stock quantity and status on the frontend by summing up stock 1 + stock 2, and finally decrease stock 1 until it goes to 0, after which it will decrease stock 2.

This default behavior can be changed of course e.g. it’s possible to define from where the stock is reduced (by distance?) via additional code. Also, additional code can be written to make it compatible with variable products or custom product types, as well as make it work with refunds. Either way, enjoy!

WooCommerce: How to Automate Upsells and Discounts?

We all want to grow our WooCommerce store sales but creating offers for thousands of products is a nightmare.

What if I said you can grow sales on autopilot and without pouring sweat and money into your business?

This post covers how you can set up automated WooCommerce upsells, discounts, order bumps and other offers – so that you can focus on other aspects of your business while your website does its magic.

Select from ready-made offers, run them on your sites, count your sales, relax.

Without further delays, let’s get started.

WooCommerce: Automatically Cancel Orders

You may wondering – “but I can already do that from the WooCommerce settings!“. Yes, that’s correct; go to WooCommerce Settings > Products > Inventory and set the “Hold Stock Minutes” value. After that period, unpaid orders will be marked as cancelled to make sure the stock goes back to the initial value.

The problem is – what if you don’t want to use the “Hold Stock Minutes” thing, and even better, what if you don’t use stock management at all? In that case, orders won’t be marked as cancelled automatically.

Also, what if you need to do conditional work e.g. you only want to cancel “failed” orders, while you want to keep “pending” ones as they are? Even in this case, the “hold stock” option won’t work, as you need to specify which order status you want to target and then run the cancel function.

Either way, enjoy!

WooCommerce: Donation / Fundraising Plugins

Are you looking for ways to raise funds for a charity event or a non-profit organization? There are a multitude number of ways to go about it.

You can host an exclusive or virtual fundraising event, run email campaigns to collect funds, or even encourage friends and families to contribute their parts to the fund. However, these ways require a lot of legwork, including finding a place to host fundraising events, inviting guests, or hiring an email strategist to run marketing campaigns – which is time-consuming and expensive.

The solution? Collecting online donations via WordPress or WooCommerce plugins to effectively raise funds for special causes, such as charities, non-profits, or relief funds.

This article shares the best, easy-to-use, affordable WooCommerce fundraising and donations plugins you can use. Let’s get started!

WooCommerce: Populate Checkout Fields From URL

On top of adding products to cart via URL and redirect to checkout, there is a way to also fill out the Checkout page input fields within the same link.

This could be super handy when you know the billing/shipping details of a registered or guest customer and want to speed up the order process.

It’s important to note that the URL will need to contain personal data e.g. email address, billing address, phone number, and so on; you need to make sure the URL is only shared with the specific customer (in an email, for example, as content is tailored to the subscriber; or only when the WooCommerce customer is logged in if you’re using the URL behind a website button).

Once that’s clear, let’s go ahead, and let’s see how my WooCommerce snippet works. Enjoy!

WooCommerce: How to Shop As a Customer

You launched a new feature on your WooCommerce store or added a subscription functionality for your customers but aren’t sure how your customers will take it, if it’ll help them, and wish to review the functionality yourself first?

Or, do you take remote orders over the phone and need a solution that lets you place orders on your WooCommerce store on behalf of your customers?

Well, there’s a solution. Several “Shop As A Customer” plugins are available in the market today for distinct WooCommerce use cases. They help you review your WooCommerce store’s functionalities for optimal performance.

So, in this article, we’ll review the top Shop As A Customer WooCommerce plugins and their main features. But first, let’s see how shopping as a customer can benefit your business.

WooCommerce: Exclude Category from Search Results

We’ve already seen how to only display products from a single category on the Shop page. Today, we’ll do something similar, but we’ll target the search result.

Code is somewhat similar to the example I linked to above, so it will use once again the “pre_get_posts” filter in order to modify the query before products are returned on the screen. Enjoy!

WooCommerce: Flatsome Theme Review

A remarkable and flawless user experience is the key to building a successful online presence for eCommerce businesses. How often do your customers enter your website, get distracted from running other errands, or abandon your store because of confusing age layouts?

According to the statistics, 38% of site visitors stop engaging with websites due to unattractive content and page layout. Thus, attracting customers’ attention and offering a quality experience through an appealing and intuitive page design is important to ensure customer retention and increase sales.

And your store’s theme is one important element that helps hold visitors’ interest and assist their page navigation. While you can choose from multiple themes for your WooCommerce website, choosing a multipurpose theme that delivers great performance, offers high customization abilities, and facilitates user experience is what you need to deliver a quality experience.

This article reviews one such important theme – the Flatsome WordPress theme. We’ll start with its brief overview and see its interface, features, benefits, and cost to help you determine whether it’s the right choice for your eCommerce store. Let’s go!

WooCommerce: How to Send Newsletters to Your Customers

Sending emails (newsletters, broadcasts or similar) to customers is an integral part of a WooCommerce marketing strategy. Email marketing is an outstanding tool that allows you to connect with your customers, keep them informed about your products, services, or discounts, get them to return to your site, and drive new sales.

Unlike other popular channels, like social media – emails provide a personal touch and let you reach your target consumers directly in their inboxes. Statistics suggest that while 87% of B2B marketers leverage email as a distribution channel – 79% of B2C marketers use emails to promote their new blog posts and articles.

And one such critical email marketing solution is email newsletters. They are extremely beneficial to stay in touch and build trustworthy relationships with existing and potential customers.

So, if you’re looking for solutions to send automated newsletters to your WooCommerce customers – you’re at the right place. But first, let’s learn more about the benefits of actually sending newsletters.

WooCommerce: File Upload Plugins For Order Personalization

One of the biggest mistakes you can make as a WooCommerce store owner is offering limited product customization abilities. Product personalization is a critical component of online shopping that helps provide a better customer experience and results in a high retention rate.

75% of customers appreciate businesses that offer personalized offerings, and a Deloitte consumer review suggests that 1 in every 5 customers are willing to pay 20% more for a custom-designed and personalized product.

A great way to do this is by offering an image upload solution for products for your customers to improve customer satisfaction and generate more revenue for your store.

This article shows the top solutions that make uploading images for products for customers a breeze and enhance their customization abilities. But before we get into them, let’s look at more benefits of offering this capability in your store and how it affects your business bottom line.

WooCommerce: The Need For Custom Order Tables

Scaling WooCommerce stores while ensuring optimum performance and pushing a store live from staging while keeping all the orders and customers intact are significant problems stores face, even today.

Each time a consumer places an order on a WooCommerce store, it adds dozens of order data and entries to the WordPress postmeta database table – which creates a major problem for stores that handle huge volumes of orders and eventually results in performance degradation.

Hence, WooCommerce received several requests over the years to resolve this issue and make separate and custom tables for each WooCommerce entity – without affecting the site and existing extensions.

And finally, WooCommerce is now working on the custom order tables implementation to solve the bottleneck issues and ensure more store stability.

In this article, we introduce you to the WooCommerce custom order tables – what is it, the new tables added to the structure, and how they can benefit your WooCommerce store. Let’s begin!

WooCommerce: 10 Most Popular Free Plugins

WooCommerce is one of the most popular eCommerce platforms that allows you to launch your online business, build high-functionality online stores for your clients, or take your brick-and-mortar store online.

Powering over 28.19% of all online stores, WooCommerce’s versatility and open-source nature allow businesses to build their dream store, add unlimited products and consumers, take orders, and increase sales.

The core WooCommerce plugin holds 68% of the usage distribution – the highest on the internet. However, despite its popularity, the official WooCommerce plugin lacks several features you might need for your eCommerce store. But to make up for that, it offers several plugins that allow you to enhance your store’s functionality and improve customer experience.

But choosing from over 4228 WooCommerce plugins from WordPress.org can get overwhelming. So, to make your job easier, we’ve hand-picked the best free WooCommerce plugins you can use on your store to take it to the next level. Let’s dive in!

WooCommerce: Enable Advanced Coupon Features

While as a WooCommerce store owner, you keep looking for ways to increase your store’s sales and revenue – the same way, your customers also consistently look for opportunities to save money when purchasing online.

And in this situation, offering coupons and discounts acts as a win-win for your business and customers.

Statistics suggest that 51% of U.S. buyers search for coupons online before making an online purchase, and over 80% of millennials use coupon codes when shopping online.

Every online shopper loves a good deal. You can tap into this consumer behavior to attract buyers and increase sales through coupons on your WooCommerce store.

So, in this article, we see the top WooCommerce coupon plugins you can use. But first, let’s learn more about the benefits of offering coupons to your customers.

WooCommerce: How to Enable Apple Pay and Google Pay

Not offering different payment options for your customers on your WooCommerce store is a call for a high cart abandonment rate and lost sales and customers.

Your store’s payment gateway has a direct impact on the customers’ buying decisions. Don’t take our word for it – statistics suggest missing payment methods is the reason for 7% of cart abandonments in eCommerce stores.

As a result, the more payment options you offer to your customers – the more sales you can win for your store.

Besides PayPal and credit cards – digital and UPI mobile payment options like Apple Pay and Google Pay are amongst the most popular and widely adopted payment methods by customers. Statistics anticipate that from 2021 to 2025 – the number of mobile proximity payment users in the United States to grow from 100 million to a whopping 125 million.

Thus, as customers become increasingly reliant on mobile payment solutions like Apple Pay and Google Pay – it’s important to integrate these payment options in your WooCommerce store to ensure high customer satisfaction.

So, in this article, we share the top ways to configure Google Pay and Apple Pay in WooCommerce. But first, let’s learn more about the benefits of this configuration for your store.

WooCommerce: Which PayPal Gateway Plugin is Better?

As a WooCommerce store owner, providing multiple payment gateway options to your customers is more than necessary to ensure high customer satisfaction. And one of the most widely accepted payment systems is PayPal.

You don’t have to take our word for it – research suggests customers are 54% more likely to purchase your products and services if you accept PayPal payments in your store. So, the potential loss of customers and sales is significant if you don’t accept PayPal payments in your online store.

PayPal lets you accept debit cards, credit cards, and even money through the wallet. Many businesses rely on it as customers have a lot of trust in the PayPal brand.

However, despite being an excellent payment gateway, enabling PayPal on your WooCommerce store and making it work as intended isn’t always easy, considering frequent PayPal checkout errors and the fact that the most popular WooCommerce PayPal plugin is no longer supported.

To tackle these issues, we share the top WooCommerce PayPal plugins you can use in this article. These plugins will eliminate checkout errors and ensure high customer satisfaction. But first, let’s understand why using the official WooCommerce PayPal plugin is no longer the right choice.

WooCommerce vs. Shopify: Which Ecommerce Platform is Better?

Shopify and WooCommerce are top of mind for any business owner considering ecommerce for the first time. These ecommerce platforms are convenient and easy to use; however, each comes with its own pros and cons.

While Shopify offers ecommerce infrastructure as a service, powering 1% of all websites, WooCommerce is open-source and grants users more flexibility, powering 4.9% of all websites.

So, while each platform comes with its own strengths and limitations, choosing the one that suits your needs and provides the features you require is important. Here are some of the key factors you need to consider when determining the right platform for your business:

Ease of use
Budget
Payment methods & checkout experience
Scalability
Integration options

In this article, we’ll cover the essential factors mentioned above to help you determine which ecommerce solution is best suited for your business requirements. But first, let’s begin with a quick overview of both ecommerce platforms.

WooCommerce: How to Enable Distraction-free Checkout

It’s always a sign of success when customers show interest in your products, add them to their carts, and proceed to checkout. But what’s the point if they drop off and leave your site in the middle of the checkout process? Unfortunately, cart abandonment is common, and one of the major reasons behind incomplete purchases is a complicated and distractive checkout procedure.

According to the Baymard Institute research, 26% of online shoppers abandon the carts because of too complicated or too long of a checkout process, significantly impacting the eCommerce sales and revenue – losing $18 billion annually, to be precise.

Losing valuable customers and such a tremendous amount of revenue is no joke – and one of the best ways to prevent this situation is by redesigning the WooCommerce checkout.

The idea is to remove as much clutter and distractions through the checkout procedure – so customers can focus on completing the checkout entirely and end up buying your products.

But first, let’s understand the use of these plugins and how they help your WooCommerce store and eCommerce business.