WooCommerce: Why Variable Products Are Too Limited (and How Add-Ons Can Help)

WooCommerce is rich with customization options for different kinds of eCommerce businesses. However, it’s quite limited when it comes to certain shopping solutions your online business may need – such as displaying product variations.

For instance, a customer may need to choose RAM size, storage size, and device color before buying a mobile phone. In this case, using the default WooCommerce variations will require you to create a variable product with hundreds if not thousands of attribute combinations.

This can be exhausting, and despite all that work, the result is often a slow and difficult to manage product backend due to a huge number of variations . Besides, your customers would have a hard time finding the exact variation when the only option they have are dropdowns with dozens of options.

The best way to give your customers a seamless user experience is to allow them to customize their products on the same page without using variations. Now, you can’t do that with WooCommerce alone. This is where WooCommerce product add-ons plugins come in.

In this article, we’ll show you the easiest way to create and sell variable WooCommerce products using WooCommerce Product Options. But before that, let’s talk about why you need additional product options in your store.

Continue reading WooCommerce: Why Variable Products Are Too Limited (and How Add-Ons Can Help)

WooCommerce: How to Add Extra Product Options (Add-Ons)

This is a guest post by Maarten Belmans of Studio Wombat – if you like the article, make sure to thank him in the comments!

If you use WooCommerce for your online business, you may have needed the ability to add extra options.

That functionality allows buyers to personalize their products exactly the way they want – whether they want to add their favorite pizza topping or buy a laptop with extra RAM.

When you provide those options, you optimize the customer experience on your website. But in order to provide those customization options, you’ll need a product add-on plugin.

That type of plugin makes it easy for you to create additional form fields, which in turn allows your visitors to customize the products they want to purchase.

Continue reading WooCommerce: How to Add Extra Product Options (Add-Ons)

WooCommerce: Product Add-Ons (Without a Plugin!)

WooCommerce product add-ons are custom input fields that show on the single product page. They’re called “add-ons” as you can add a product personalization or an upsell (at a cost of course).

For example, you can display a text input to print something on the product. Or radio buttons to select different kinds of product upgrades. Or a checkbox to upsell gift wrapping.

Either way, and of course, there are plugins for that. But first, I want to give you a tutorial to code this by yourself (case study: global custom input text field and no surcharge), so that you can learn something new. Enjoy!

Continue reading WooCommerce: Product Add-Ons (Without a Plugin!)

WooCommerce: How to Sell Product Customizations & Add-Ons

Product customization has been revolutionizing ecommerce in the last 5 years. And WooCommerce store owners, if possible, should look into offering additional product options, add-ons, personalizations, custom text and whatever can make a mass product unique to each single customer.

You can now pick your shoe colors, engrave a message on jewelry, upload your own graphics on t-shirts, pick your own ingredients, select custom materials and so on. Correct, some very smart marketer found out a way to sell the same exact product to a bunch of very different, demanding people and make them all 100% happy – while also increasing average order value (AOV), margins, profits, return business and decreasing returns, bad feedback and churn rate.

Most of us rely on WooCommerce product variations to sell the same product in different “sizes” or “colors”… but this has got nothing to do with product “add-ons”. With a product add-ons plugin, you can sell additional options and personalizations on top of the existing product attributes.

Good news is there are free and premium plugins that can help you implement product options, customization and add-ons… and eventually increase your profit.

Continue reading WooCommerce: How to Sell Product Customizations & Add-Ons