Product Filter Archives - Business Bloomer

WooCommerce: Why & How to Improve Product Filters

Many times, ecommerce customers are unable to find what they’re looking for quickly and easily. There are plenty of reasons for this, ranging from poor site design to a lack of search and filtering options.

By improving product filters in your WooCommerce online store, you can help customers narrow down their search. This makes it easier for them to find the products they’re looking for.

In this tutorial, we’ll show you how to add advanced product filters, and explain why you should.

WooCommerce: Top Product Filter Plugins For Your Store

As your WooCommerce store grows – so do its product variants. On average, a WooCommerce store owns hundreds of inventory items and product variants for sale.

While your goal might be to offer maximum product options to your visitors, with such a wide range of product variations – it can get challenging for your customers to find the exact product they’re looking for.

This is where product filters come into play. Statista suggests that 61% of buyers consider the ease of finding products the most important aspect of an online shopping experience.

No one has time to browse through the long product listings as it’s easier for customers to switch to another store that facilitates product discovery. Thus, product filter options enable your customers to browse through products of their preferences – positively impacting the user experience and increasing the chances of sales.

This article shares the top product filter solutions for your WooCommerce store. But first, let’s learn more about their benefits and how this simple option can affect your store’s bottom line.

WooCommerce: Display Custom Filters @ WP Dashboard > Products

If you go to WordPress Dashboard > Products you will find default product admin filters such as “Select a category”, “Filter by product type”, “Filter by stock status”. What if you want to add more custom filters to let your shop managers find products easily?

For example, you could add “Filter by product tag” (“product tags” are one of the two default WooCommerce “taxonomies” together with “product categories”). Or, if you use custom taxonomies such as product brands, you could add a “Filter by product brand” dropdown.

Thankfully this is super easy – and here comes the proof 🙂

WooCommerce: How to Enable Product Filters (i.e. “Ajax Filters”)?

If your WooCommerce store has many products, online customers might get easily lost. There might be way too many pages to visit (“product pagination”) before finding the product they’re looking for. Needless to say, this is a huge loss for your business. Possibly, they’ll never come back.

If you shop on popular ecommerce websites such as Amazon and eBay, you know they carry a billion products each or so. Thankfully, on top of the very useful search bar, these websites provide “product filters” in the sidebar. You can refine by price, reviews, tag, category and so on; the website won’t “refresh” but instead it will return the filtered results immediately on that same page.

These are called “Ajax Product Filters” (Ajax is a set of applications that run in the background without forcing a website page refresh). And as Amazon and eBay just proved to you, these filters are absolutely a must if you have 100+ WooCommerce products.

Luckily, there are plugins for that. And they’re either free or quite cheap when you compare this small cost to your potential Return On the Investment (ROI).

Besides, if you have lots of products you also already have several WooCommerce product categories, product tags, product attributes, product custom fields, prices, stock statuses. This means that implementing Ajax Product Filters in your WooCommerce store might be a matter of 10 minutes: activate the plugin, choose the filter criteria and your users will automatically see a smooth filter widget in the sidebar!

So, what are the best “WooCommerce Ajax Product Filter” plugins?

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