WooCommerce: How to Customize Checkout For Conversions

I had the honor to speak at WCEU 2020 thanks to WooCommerce, who hosted me in their Sponsor track. It was a short and sweet lightning talk on the first day (Friday), called “Customizing The WooCommerce Checkout To Improve Conversions“, followed by a live coding session on Saturday.

Here’s the video recording of the lightning talk, as well as a few PHP and CSS snippets you can copy/paste to improve your WooCommerce Checkout and immediately expect an increase in conversion rate. So, enjoy the video and then go test the snippets you find below!

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WooCommerce: How Store Credits Can Benefit Store Owners and Customers

Running an online store often means coming up with smart ideas that can help you sell your products faster. Some of those ideas might succeed and some may fail.

There are no strategies that work all the time, for all WooCommerce websites. But there is one that is often very effective: offering store credits. The reason for its popularity can be attributed to the awesome flexibility it provides to both store owners and customers. 

So, let’s find out more about store credits through this article and how you can enable them in your WooCommerce online store. But first – what are store credits?

Well, with this functionality, customers can purchase store credits (as opposed to buying products) and then they can use their credits to buy products from the store. Buyers can either use it for themselves or gift it to others. It’s an easy and effective way to convert your store visitors into buyers. 

Now it’s time to figure it all out. And thankfully, there’s a plugin for that.

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WooCommerce: Boost Your Sales With Advanced Analytics

Product recommendations is an efficient and proven way to boost your WooCommerce sales.

The downside is that it could be a very time-consuming activity to bundle products manually, as well as the fact that it is not always the logical “pairing” that will generate the most sales.

The way forward is to utilize AI (Artificial Intelligence) and let analytical data models do the work for you.

Meet Engage, an AI-powered product recommendation engine. The type of recommendation vary a bit depending on the page your visitor is viewing. This is mainly because the recommendation model needs input to function properly (e.g. the first time a new visitor lands on your homepage, the model doesn’t know anything about their behavior and therefore it can’t provide recommendations.

But as the user interacts with the website the model picks up on behavioral patterns and is then able to provide better recommendations.

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WooCommerce: 7 Easy Ways to Increase Your Sales

WooCommerce is an awesome WordPress plugin that allows you to create a custom shop no matter what you sell. Because of its endless customization options, your shop won’t look like any other website out there.

However, when it’s time to increase your website sales and optimize your conversion rate, options, snippets and plugins can leave you feeling confused and overwhelmed.

Instead of getting stressed out and giving up, here’s a curated list of strategies and plugins that can give your WooCommerce shop a higher conversion rate.

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WooCommerce: Display Total Sales by Product ID (Shortcode)

Let’s say you’re developing a custom sales page or a landing page. A great way to increase your conversion rate is by showing the number of purchases close to the “add to cart” button.

We’ve already seen how to do this on the single product page, but what if you need to show this on a custom page, and therefore you need a shortcode?

Well, this is super easy and I’m currently using the snippet below on my own website, and specifically in the pricing table of the Business Bloomer Club. So, here you go – enjoy!

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WooCommerce: 5 Ways To Increase B2B Conversions

This is a guest post by Matthew Abdalah of Rumbleship – if you like the article, make sure to thank him in the comments!

Customers live in a world of digital distractions and the last place you want your customers to be distracted is during checkout.

Consumer ecommerce (B2C, business-to-consumer) has taught the B2B (business-to-business) world a lot about what a distraction-free, conversion-friendly checkout looks like: we should reference these lessons for best practices.

Due to its ubiquity, your wholesale buyers are conditioned to expect a comparable level of service to what they experience on B2C websites such as Amazon and eBay.

Tactics like 30-day terms, free shipping and bulk discounts are some of the techniques referenced in this article but we’ve compiled a few extra ones.

Here are 5 creative ways to reduce wholesale WooCommerce shopping cart abandonment, increase your sales conversion rate and grow your profits. Continue reading WooCommerce: 5 Ways To Increase B2B Conversions

WooCommerce: Show Number Of Products Sold @ Product Page

WooCommerce database already stores the number of products sold for you.

Therefore, you may want to show such number on the product page, close to the Add To Cart button. As we’ve seen in my book Ecommerce and Beyond, showing the number of sales for each product can increase your sales conversion rate.

All you need is pasting the following code in your functions.php. Enjoy!

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