Black Friday and Cyber Monday (BFCM) are just around the corner. Is your WooCommerce site prepared? I hope so!
While time is running out, there are a number of things you can do to get ready. In this post, we’ll cover eight of the most important ones.
The potential of a Black Friday / Cyber Monday deal shouldn’t be underestimated. Indeed, many eCommerce sites report that a significant percentage of their annual revenue comes from sales during this brief period of time.
Additionally, it’s important to remember that nearly all businesses run a BFCM sale, which means that anyone who doesn’t have an offer is missing out.
Before we jump into the eight important things you can do, a final note: failing to prepare may cost you a serious amount of missed revenue. Amazon, for example, stands to lose $13.22 million per hour of downtime! While that’s an extreme example, it is a reminder that downtime should be avoided as much as possible during once-a-year sales events.
Continue reading WooCommerce: Preparing Your Site for Black Friday / Cyber Monday
With the right approach to user experience you can make your WooCommerce website more effective at converting visitors into customers and encouraging existing users to come back to make purchases more regularly.
There are several ways to enhance UX using WooCommerce as a foundation, so here are just a few of the most impactful options available to you.
Continue reading WooCommerce: 6 Tips to Improve User Experience
My name is Emanuel and I am co-founder of Templ.io which is a high performance, managed WordPress host built on Google Cloud. I have 10+ years experience working with WordPress and often help our clients optimize the speed of their sites.
In this article, I have gathered 5 high-impact and sometimes overlooked ways that you can use to speed up your WordPress website.
As you probably already know, having a fast website not only helps to improve the user experience of your visiting your website, but having a fast site also helps convert more of your visitors into customers as well as improve your search engine rankings.
But before we get into the actual tips, I want to share some general guidelines. Understanding the fundamentals To better be able to optimize the speed of a website, it is important that you have a basic understanding of the technical fundamentals of how a website is served to a visitor.
There are basically 4 factors that determines the speed of your website, namely:
- The size of the page
- The number of requests
- Whether it is cached or not
- If not, how long does it take for the server to generate the page using PHP+MySQL
So, to improve the speed of your website, there are essentially 4 things you can do: reduce page size, reduce the number of requests, enable caching and keep your code simple (read: use as few plugins as possible). Now that we have got that out of the way, let’s get into our 5 tips on how you can make your WordPress site faster.
Continue reading WordPress: 5 High-Impact Ways to Speed Up Your Website
This is a guest post by Simon Tomkins of CommerceGurus – if you like the article, make sure to thank him in the comments!
The speed of your WooCommerce store is incredibly important when it comes to converting visitors into customers. Research has shown that even a one second delay can result in 7% of lost orders.
If your WooCommerce site is making $1,000 per day, that one second delay in load time could potentially cost you $25,000 in annual lost sales – not small change! If you are the lucky owner of Amazon, a one second delay in 2017 could have meant a $178 billions * 0,07 = $12.5 billions loss in net revenue…
Once again, a slow WooCommerce website is costing you money.
I spent a great deal of time researching website speed and performance optimization before creating our Shoptimizer WooCommerce theme. Some of the statistics are staggering:
- 73% of mobile users have abandoned a site due to it taking too long
- 47% of people expect a site to load in 2 seconds or less
- 79% of people who encounter a performance issue won’t return again to buy
So, a slow WooCommerce site means unhappy visitors and the loss of potential revenue to competitors.
And today we’ll briefly see what you can do to speed up your WooCommerce website – these are proven performance optimization tricks that can have an immediate impact on your sales conversion rate 🙂
Continue reading WooCommerce: How to Improve the Speed of my Store?