If you’ve never run an A/B Test (“Split Test“) on your WooCommerce website, this article is for you. Also, if you want to discover how I run my tests without third party software on this same website, feel free to read on.
So, why A/B Testing a WooCommerce website?
Because your design, development and business decisions should be based on data-driven hypotheses and experimental validation as opposed to “everyone-is-doing-this-thing-so-I-should-do-it-too” theories.
In this article, I’d like to introduce you to the concept of split-testing, go through some statistics formulas, describe my first ever A/B test here on Business Bloomer, and finally share the PHP snippets I use for running quick A/B tests on this same WordPress / WooCommerce website, so that you can learn a thing or two about this very important topic.
Enjoy!
Continue reading WooCommerce: A/B Testing, Statistical Significance Formula, Case Studies