In a recent Business Bloomer Club Slack thread, a member asked how to identify products added to carts but not checked out, aiming to follow up with promotional messages to encourage users to complete their purchases.
While WooCommerce doesn’t natively track abandoned carts, several cart abandonment plugins integrate seamlessly with WooCommerce, making it easy to monitor abandoned items and re-engage users with reminders or offers.
Here’s a guide to using cart abandonment tools and choosing the best plugin for your needs.
1. Understanding Cart Abandonment Plugins
Cart abandonment plugins track items that customers add to their carts but don’t purchase, enabling WooCommerce store owners to send targeted reminders. These plugins often integrate with WooCommerce’s database to capture user information and cart contents, making it easy to reach out to customers.
2. Recommended Cart Abandonment Solutions
Metorik and Recapture are two popular tools for WooCommerce that simplify cart abandonment tracking and user engagement:
- Metorik: Metorik provides a suite of analytics and cart abandonment tools, specifically tailored for WooCommerce. With Metorik Engage, you can automatically send follow-up emails to users with abandoned carts, helping encourage them to return to complete their purchase.
- Features: Automated follow-up emails, segmented email targeting, in-depth analytics.
- Link: Metorik
- Recapture: Recapture is another powerful cart abandonment tool that allows you to send targeted emails to customers who’ve left items in their carts. This plugin includes detailed reporting and segmentation options, allowing you to tailor messages based on user behavior.
- Features: Abandoned cart emails, real-time cart monitoring, A/B testing, reporting.
- Link: Recapture
3. Other Options and Considerations
There are additional plugins available, including CartFlows and WooCommerce Recover Abandoned Cart, which offer similar functionalities. Before choosing a plugin, consider:
- User Segmentation: Plugins that allow you to segment users based on their behavior or cart value provide greater flexibility in crafting targeted promotional messages.
- Customization: Look for plugins with customizable email templates to reflect your brand voice.
- Ease of Use: Choose a plugin that integrates smoothly with WooCommerce and allows easy access to cart data and follow-up settings.
4. Setting Up Cart Abandonment Reminders
Once you’ve selected a plugin, follow these general steps:
- Install and activate the plugin through your WordPress dashboard.
- Configure tracking and email settings. Customize your abandoned cart email templates, include promotions, and set reminders to be sent at optimized times, such as 1 hour, 24 hours, or 3 days post-abandonment.
- Enable tracking and review analytics to monitor how many users are converting after receiving reminders.
Conclusion
Cart abandonment plugins like Metorik and Recapture offer a seamless way to track abandoned carts in WooCommerce and re-engage potential customers. By using these tools, you can reduce cart abandonment rates, increase conversions, and make the most of missed sales opportunities.
