WooCommerce: How to Implement AI Translation

Reaching customers globally can increase your WooCommerce website sales.

Besides, because your WooCommerce website can now operate in several countries, this reduces dependence on a single market and the risks associated with economic downturns and changes in consumer behavior.

To reach customers globally throughout the world, it is necessary to have a WooCommerce website that is available in their native language, as a huge percentage of online customers prefer to purchase products that are accompanied by information presented in their language.

This means you have to create a multilingual WooCommerce website, and AI translation may help you get there faster.

Why AI Translation? 

Quick and efficient translation processes

AI translation is considered fast and efficient because it utilizes artificial intelligence (AI) and machine learning technology. This is different from the manual method, where humans need quite a long time to translate the text, which can only result in human error at any time.

Additionally, AI can handle large translation volumes without compromising speed or quality.

The speed of translation on a business website or online shop is important because most customers will choose to leave the website when they wait too long, this certainly cannot be ignored because it can increase the bounce rate and reduce sales conversions.

The high and natural level of accuracy

AI translation has a high level of accuracy, even reaching 97% accuracy, AI is also able to produce natural understanding, similar to manual translation by humans.

AI translation uses machine learning technology to learn the patterns and styles of human language, resulting in translations that are not only grammatically correct but also natural language that we use every day.

In other words, AI translation not only provides high accuracy but also produces originality and flexibility of vocabulary to create a more natural translation.

Accurate levels of accuracy ensure that product information, descriptions, and instructions for use are correctly conveyed to customers in multiple languages. Imagine if the translation of your site is less accurate. This will cause customer confusion when shopping or making transactions.

Improved customer experience in native languages

When the translation results have a high level of naturalness, as previously explained, it makes it easier for users to understand the content being conveyed.

Using AI translation which can create natural translation results, users feel comfortable interacting with content in their native language. To create a positive relationship between business and customers.

When customers find your website and the language translation is easy to understand, they may return to visit another time.

Key features & functionalities of AI translation

AI Translation can provide various attractive superior features that can help users create their multilingual websites. Below are some of the main features of AI Translation.

  • Multilingual support: The AI ​​translation system excels in providing more than 100 language support and enables the translation of content to and from multiple languages. This feature is important for businesses and websites that want to reach a global audience. Users can seamlessly translate content between many language pairs.
  • Automatic content detection: The AI translation system is equipped with automatic content detection, so users can enter content without worrying about recognizing the language. The system automatically recognizes the language and provides accurate translations.
  • Integration with any platform: AI translation is designed to seamlessly integrate with multiple platforms, content management systems (CMS), and websites. One of them is WooCommerce, which ensures that all website owners can use AI translation for their translations.
  • Real-time translation: with AI translation, websites can dynamically translate content in real time, ensuring users can access information in their preferred language without delay. Real-time translation can improve user experience and engagement.
  • Post-editing capabilities: AI translation also has post-editing capabilities, allowing human translators to review and improve machine-generated translations. Users can ensure the accuracy and contextual relevance of the translated content through the subsequent editing process.

These are some of the reasons you need to use AI translation to achieve multilingualism to reach a global audience for your business.

How to Implement AI Translation in WooCommerce

As we discussed, AI Translation is integrated with various web platforms or CMS, one of which is WooCommerce. WooCommerce Automatic AI Translation can make your online store multilingual in just a few minutes.

In this discussion, we will try to implement WooCommerce AI translation on your website using one of the AI-based website translation services.

Step 1: Register your free Linguise account

The first step is to register a free Linguise account on the Linguise dashboard and then add your WooCommerce website domain:

If you have clicked Next Step to save it then you will get an API key code which you will have to enter into the WordPress dashboard.

Step 2: Install the Linguise plugin

After that, you need to install the Linguise plugin on the WordPress dashboard. There are many translation plugins in WordPress, although very few can translate automatically quickly and with high quality.

Linguise is capable of performing this task through automated translation. Click Plugins > Add New > Linguise > Install > Activate.

Step 3: Activate the API key

After the plugin is installed, open the Linguise menu to the right of the navigation menu paste the API key that you copied previously in the following column, and click Apply.

This API key will later connect your WooCommerce website with AI translation.

Step 4: Setup language switcher

In the final step, you need to set the language switcher and flag display which will later be displayed on your website page. This configuration can be accomplished either through the CMS directly or by using Linguise.

Users will use this button to switch languages ​​according to their target language.

To do this, return to the Linguise dashboard > Settings > Language flags display. In this section, you have the option to define the position, list display, short name, or language name. Apart from that, you also need to set the color and size.

Step 5: Start translating your WooCommerce website

After following all the steps above, you have successfully connected AI translation with your WooCommerce using Linguise automatic translation.

Now, let’s look at the WooCommerce AI translation results and the translation results. The following image is a WooCommerce page that still defaults to English.

Then, at the top right, there is a language switcher that users can select.

Next, the following image is a WooCommerce page that we are trying to translate into Spanish.

So, by now you already know how to implement WooCommerce AI translation on your website. By making the site multilingual, you can reach a wider market.

But, that’s not enough, you need to optimize WooCommerce multilingual so that your pages are easy to find even though they have been translated and there are language and country differences.

Tips for optimizing the translated content for different markets

Optimizing translated content for various markets is essential to reach diverse audiences. Here are some tips to ensure that content translates effectively across multiple markets.

  • Understand cultural nuances: deeply understand the cultural nuances and preferences of the target audience. Take into account factors such as cultural restrictions, humor, symbols, and traditions. Tailoring content to align with cultural sensitivities helps build stronger connections with audiences.
  • Remember regional dialects: be aware of dialects and regional variations within a language. Tailor your content to use terminology and expressions that suit specific regions within your target market. This level of specificity increases the relevance of your content.
  • Optimize for multilingual SEO: Optimizing your website for multilingual SEO is important to ensure your content can be found and rank well in search engines in various markets. Starting from using hreflang tags, local keywords, multilingual sitemaps, and many others.
  • Pay attention to format differences: Pay attention to format variations across regions. Date formats, currency symbols, and numeric conventions may differ. Make sure your content is formatted correctly to avoid confusion and maintain a professional appearance.
  • Provide language options: offer language options within a region. Some countries may have multiple official languages, and provide an option that allows users to select the preferred language for a more personalized experience.


At this point, you already know why you should use AI translation and how to implement WooCommerce AI translation on your website.

However, keep in mind that using AI translation to translate WooCommerce alone is not enough, therefore you need to apply several tips to optimize your translated content for different languages ​​and countries.

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Rodolfo Melogli

Business Bloomer Founder

Author, WooCommerce expert and WordCamp speaker, Rodolfo has worked as an independent WooCommerce freelancer since 2011. His goal is to help entrepreneurs and developers overcome their WooCommerce nightmares. Rodolfo loves travelling, chasing tennis & soccer balls and, of course, wood fired oven pizza. Follow @rmelogli

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