WooCommerce: Boosting your Sales With a Digital Asset Management System

Digital asset management software is vital if you have a website, whether you are an e-commerce store owner or a content producer.

Digital Asset Management (DAM) software is a solution for organizing, storing, and managing digital resources like documents, images, videos, audio, infographics, etc.

Nowadays, almost everything is digital, so digital assets are precious to organizations and individuals.

If you own a WooCommerce shop, you need a robust DAM system that can help boost your sales. But before looking at some reasons why it’s a great add-on to your business, let’s see what a DAM system is.

What’s a DAM System?

There are many reasons why businesses should use a digital asset management system. A DAM can help you save time and money, protect your intellectual property, and keep your sales team organized. 

A DAM can be used to track all kinds of digital assets including images, videos, audio files, documents, and more. It gives businesses a central repository for their digital content and makes it easy to find and use the files they need. 

A digital asset management system is an essential tool for any business that wants to succeed in the digital age. If you don’t have a DAM system in place, now is the time to invest in one. It will help your business run more smoothly and efficiently, giving you a leg up on the competition.

A robust digital asset management system can help WooCommerce stores in various ways. Making sharing of content easier, offering the freedom to create new content, making updates to the digital asset library more straightforward, improving asset organization, and improving user experience are some of the benefits. Every WooCommerce business owner or manager should consider acquiring a DAM system.

Improve User Experience

A digital asset management system can help you improve online sales by improving the user experience. The user experience is one of the most important elements for online shoppers, and the best ecommerce stores have customers raving about the user experience.

You can add visual, audio, and other features to make your site more attractive and easier to navigate. Moreover, many visitors will use images and videos from links to arrive at your site. 

They should be able to use the pictures and videos to find what they want on your site, and only a robust DAM system can enable that. A DAM system generally improves the overall quality of the shopping experience on your WooCommerce website leading to higher sales. 

Asset Organization

Running a WooCommerce site involves handling significant amounts of data. A robust DAM system should have an organizational structure that helps you organize your digital assets.

The system will allow you to group digital assets according to users, product categories, services, asset value, use cases, and projects. The best DAM software reviews will always include asset organization. 

Digital asset organization is crucial because it allows your store to quickly access any asset whenever necessary. The access should be speedy when site visitors are looking for information.

A robust DAM system improves search functionality for the entire site, which users will appreciate. It also ensures you don’t lose your digital assets, which will cost you money and affect your webshop’s performance. 

Asset Updates

Digital assets, like other assets, need to be updated, or at least their information should be. When visitors on your site access the assets, they should offer updated information which is difficult to do.

A DAM system makes updating digital assets relatively straightforward, ensuring anyone accessing your digital asset library finds the correct version.

Good digital asset management software should offer various tools such as collaboration tools to make updating assets as straightforward as possible. Such tools will be incredibly useful if you have a team managing a WooCommerce website.

Since you are paying for server storage space, you do not want outdated or duplicate content that does not offer users any value, or you will be losing money.

Freedom to Create New Content

As a WooCommerce store owner or manager, you need to produce fresh content that will help you attract new customers and retain your old ones. The new digital assets will apprise visitors of new products or services to your site, marketing campaigns, and more.

A robust DAM system makes creating new content easier for you and your team. You can be sure it is fresh with a DAM as you can check if your library has similar digital assets. One way a DAM system promotes the creation of new content is by offering new templates which you can customize when creating content.

Even if you or a team member has no history of using the software, they can easily input the information and create new content. All that will be left to do is to publish the content. 

Easier Sharing of Content

To run a successful WooCommerce business, you will have to collaborate with others. A robust DAM system will help you share your digital assets with appropriate parties.

The sharing could be between members or between your team and outsiders. Therefore, when evaluating a DAM system, one of the most crucial factors to consider is how easy it is to share information and how many options you have for doing so.

You should be able to limit who has access to various assets and who can send or receive them, plus if you can customize the assets to suit the recipients.

The ability to monitor which digital assets you share with your team and third parties makes running your online business more manageable than it would be without good DAM software. 

Rodolfo Melogli

Business Bloomer Founder

Author, WooCommerce expert and WordCamp speaker, Rodolfo has worked as an independent WooCommerce freelancer since 2011. His goal is to help entrepreneurs and developers overcome their WooCommerce nightmares. Rodolfo loves travelling, chasing tennis & soccer balls and, of course, wood fired oven pizza.

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