WooCommerce admins and store managers can set the product visibility to “Private“. This is helpful if they need to hide certain products from the public, while keeping them available for manual invoicing or other purposes.
The problem, however, is that if admins or store managers are logged in, private WooCommerce products (as well as private WordPress posts, private WordPress pages, etc.) are actually visible on the Shop, Category and product loop pages.
The “Private: ” prefix is added to the product title (see screenshot), but there is usually no need to alter the frontend with products that are not going to be added to the cart anyway!
So, let’s hide private products for WooCommerce administrators from the frontend. Enjoy!

PHP Snippet: Remove Private Products From Shop, Category, Product Loop Pages
Note: this code also hides private WordPress posts, pages, and custom post type posts.
/**
* @snippet Hide Private Products @ WooCommerce Frontend
* @how-to Get CustomizeWoo.com FREE
* @author Rodolfo Melogli
* @compatible WooCommerce 8
* @donate $9 https://businessbloomer.com/bloomer-armada/
*/
add_filter( 'posts_where', 'bbloomer_no_private_products_posts_frontend_administrator' );
function bbloomer_no_private_products_posts_frontend_administrator( $where ) {
if ( is_admin() ) return $where;
global $wpdb;
return " $where AND {$wpdb->posts}.post_status != 'private' ";
}
Thank you so much for this! I had no idea this was happening.
You’re welcome!