WooCommerce: Redirect Product Category Pages

Maybe because you have only one product category and therefore search engines would find duplicate content (Shop page = Category page) and penalize your website.

Or maybe because you use advanced product filters and you prefer customers to see the filtered view “by category” (e.g. “example.com/shop/?_product_category=tables“) as opposed to the default category pages ( “example.com/product_category/tables” ).

Either way, it is possible to programmatically redirect all product category pages to a given page or to a relevant URL with parameters – and here’s the fix. Enjoy!

Product categories come with their own page. But sometimes you may want to unindex + redirect these pages for SEO reasons. Here are two solutions to redirect all pages to the Shop page, or to a category-specific URL with parameters

PHP Snippet 1: Redirect All Product Category Pages to Shop Page

/**
 * @snippet       Redirect To Shop @ WooCommerce Category Pages
 * @how-to        Get CustomizeWoo.com FREE
 * @author        Rodolfo Melogli
 * @compatible    WooCommerce 7
 * @donate $9     https://businessbloomer.com/bloomer-armada/
 */

add_action( 'wp', 'bbloomer_redirect_cats_to_shop' );

function bbloomer_redirect_cats_to_shop() {
	if ( is_product_category() ) {
      wp_safe_redirect( wc_get_page_permalink( 'shop' ) );
      exit;
   }
}

PHP Snippet 2: Redirect Each Product Category Page to A Relevant URL With Parameters

/**
 * @snippet       Redirect To URL + Parameters @ WooCommerce Category Pages
 * @how-to        Get CustomizeWoo.com FREE
 * @author        Rodolfo Melogli
 * @compatible    WooCommerce 7
 * @donate $9     https://businessbloomer.com/bloomer-armada/
 */

add_action( 'wp', 'bbloomer_redirect_cat_to_relevant_filter' );

function bbloomer_redirect_cat_to_relevant_filter() {
	if ( is_product_category() ) {
		$term = get_queried_object();
		$url = $term && $term->slug ? '/shop/?_product_category=' . $term->slug : wc_get_page_permalink( 'shop' );	
         wp_safe_redirect( $url );
         exit;
   }
}

Related posts:

  1. WooCommerce: Add Second Description @ Product Category Pages
  2. WooCommerce and YOAST SEO plugin: Title and Meta Templates
  3. WooCommerce: How to change Shop Page SEO Meta Title (“Products Archive”)
  4. WooCommerce & Avada: Social Sharing @ Product Category
  5. WooCommerce: How To Display Categories on Any Page
  6. WooCommerce: Show Category For Each Product @ Shop Page
  7. WooCommerce: Single Product Page Redirect for Logged In Customers
  8. WooCommerce: Display a Product Categories Dropdown Select
  9. WooCommerce: Login Redirect by User Role @ My Account
  10. WooCommerce: Custom Registration Redirect @ My Account
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Where to add custom code?

You should place PHP snippets at the bottom of your child theme functions.php file and CSS at the bottom of its style.css file. Make sure you know what you are doing when editing such files - if you need more guidance, please take a look at my guide "Should I Add Custom Code Via WP Editor, FTP or Code Snippets?" and my video tutorial "Where to Place WooCommerce Customization?"

Does this snippet (still) work?

Please let me know in the comments if everything went as expected. I would be happy to revise the snippet if you report otherwise (please provide screenshots). I have tested this code with Storefront theme, the WooCommerce version listed above and a WordPress-friendly hosting.

If you think this code saved you time & money, feel free to join 17,000+ WooCommerce Weekly subscribers for blog post updates and 250+ Business Bloomer supporters for 365 days of WooCommerce benefits. Thank you in advance!

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Rodolfo Melogli

Business Bloomer Founder

Author, WooCommerce expert and WordCamp speaker, Rodolfo has worked as an independent WooCommerce freelancer since 2011. His goal is to help entrepreneurs and developers overcome their WooCommerce nightmares. Rodolfo loves travelling, chasing tennis & soccer balls and, of course, wood fired oven pizza.

2 thoughts on “WooCommerce: Redirect Product Category Pages”

  1. Ross

    Great snippet.

    I would suggest using 

    !is_admin()

    in the conditional check. Otherwise when using a category filter on the back-end for products, it will redirect you to the front-end shop page.

    E.g.

    if (is_product_category() && !is_admin()) {
            $term = get_queried_object();
            $url  = $term && $term->slug ? '/shop/?_product_category=' . $term->slug : wc_get_page_permalink('shop');
            wp_safe_redirect($url);
            exit;
        }
    Reply
    1. Rodolfo Melogli

      Fantastic, thank you

      Reply
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