WooCommerce: Change “Buy Product” Label for External Products

By default, WooCommerce displays a “Buy Product” button label for external products. This button redirects to the external URL that is entered via the single product settings.

As usual, this “Buy Product” label may not suit all businesses, and therefore WooCommerce gives you the option to rename such buttons via the single product edit page settings. This is great, but at the same time you don’t want to manually edit hundreds of products when you can use a few lines of PHP, right?

So, here’s a super quick fix to override the “Buy Product” external add to cart button label to whatever you wish, without ever touching the manual settings. Enjoy!

PHP Snippet: Override the “Buy Product” External Product Add to Cart Label @ WooCommerce Single Product & Shop Pages

/**
 * @snippet       Edit "Buy Product" External Add to Cart Button Label
 * @how-to        Get CustomizeWoo.com FREE
 * @author        Rodolfo Melogli
 * @compatible    WooCommerce 7
 * @donate $9     https://businessbloomer.com/bloomer-armada/
 */

add_filter( 'woocommerce_product_single_add_to_cart_text', 'bbloomer_override_external_button_label', 9999, 2 );
add_filter( 'woocommerce_product_add_to_cart_text', 'bbloomer_override_external_button_label', 9999, 2 );

function bbloomer_override_external_button_label( $text, $product ) {
	if ( $product->is_type( 'external' ) ) $text = 'Buy Now →';
	return $text;
}

Related posts:

1. WooCommerce: Add to Cart URL to Open in a New Browser Tab
2. WooCommerce: Count External Product Clicks
3. WooCommerce: Edit Add to Cart Default, Min, Max & Step Product Quantity
4. WooCommerce: Remove Product From Cart Programmatically
5. WooCommerce: Conditionally Force Product Quantity 1 @ Cart
6. WooCommerce: Open External Product Link In New Tab
7. WooCommerce: Order Again Button @ My Account > Orders
8. WooCommerce: Populate Checkout Fields From URL
9. WooCommerce: Ajax Add to Cart Quantity @ Shop
10. WooCommerce: Duplicate Add to Cart Button @ Single Product Page

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Where to add custom code?

You should place PHP snippets at the bottom of your child theme functions.php file and CSS at the bottom of its style.css file. Make sure you know what you are doing when editing such files - if you need more guidance, please take a look at my guide "Should I Add Custom Code Via WP Editor, FTP or Code Snippets?" and my video tutorial "Where to Place WooCommerce Customization?"

Does this snippet (still) work?

If you think this code saved you time & money, feel free to join 17,000+ WooCommerce Weekly subscribers for blog post updates and 250+ Business Bloomer supporters for 365 days of WooCommerce benefits. Thank you in advance!

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Rodolfo Melogli

Business Bloomer Founder

Author, WooCommerce expert and WordCamp speaker, Rodolfo has worked as an independent WooCommerce freelancer since 2011. His goal is to help entrepreneurs and developers overcome their WooCommerce nightmares. Rodolfo loves travelling, chasing tennis & soccer balls and, of course, wood fired oven pizza.

Follow @rmelogli