Tag: GDPR

WooCommerce: Anonymize All Users & Orders

Especially when you need to let other people (such as developers) log in to your WooCommerce website, you may want to protect the identity of your customers and your order details.

Of course, anonymizing your WooCommerce backend requires a complete database override – this change is 100% irreversible! Only run this code if you know what you’re doing.

The ideal workflow is the following: you give developers access to a staging/clone website version, you run this custom code to anonymize customers and orders, and have them do the changes. This is good for GDPR, CRPA and PIPEDA as well: third party people won’t see sensitive data.

One more note: I haven’t tested the code with thousands of customers and orders – feel free to leave a comment in case your (staging) website crashes. Enjoy!

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WooCommerce: How To Make Your Site Legally Compliant

Ensuring legal compliance is essential for WooCommerce businesses since it safeguards both the company and its customers.

Compliance with appropriate laws and regulations helps to avert penalties, legal disputes, and poor customer experiences – while establishing a strong reputation in the market. 

Moreover, legal compliance demonstrates professionalism and trustworthiness to your customers, fostering a trustworthy shopping environment. 

Therefore, investing the time and effort into making your WooCommerce site legally compliant is not only essential but also highly beneficial for your long-term success.

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WooCommerce: Add Content Under “Place Order” Button @ Checkout

Adding content to the WooCommerce Checkout page is very easy.

All you need is to identify the position where you want to show your content (by using my WooCommerce Checkout Visual Hook Guide) and then create a short PHP function that prints on screen the content you need.

In this example, we will see how to add some content below the “Place Order” button on the WooCommerce Checkout page. This could be very helpful, for example, to print your GDPR-compliant Privacy Policy message and make sure the user is aware about the use of personal data. Continue reading WooCommerce: Add Content Under “Place Order” Button @ Checkout

WooCommerce Advanced Tracking: Analytics, Reports, Exports, Segmentation

If your WooCommerce store already generates a few orders per month, then it’s probably the right time to step up and start analyzing your ecommerce data.

Despite the “WooCommerce > Reports” tab within the WordPress dashboard can give you sales figures, stock takes and customer lists – we all know that’s a very basic, limited functionality. It gives you CSV export but no automation. There are no filters and no segments. It’s accurate but still not enough.

Data plays a vital role on your WooCommerce website. If you can get access to a wider range of figures, reports, screens, calculations, exports, filters, integrations, then it’s very likely you can understand how to increase your profits.

Data can help you identify problems (hello, cart abandonment – biggest responsible for low conversion rates), can help you select popular products for your cross-sell and up-sell strategy, can give you a hint on how to improve the user experience and have them check out faster – as well as giving you a hand analyzing patterns, performances and customer behavior.

In this (very long) post, we’ll take a look at ways to gather ecommerce data beyond the default “Reports” section, generate email digests, print advanced reports, filter and segment orders and customers, and much more. I will be referring to the two biggest tracking software for WooCommerce: Google Analytics and Metorik. Continue reading WooCommerce Advanced Tracking: Analytics, Reports, Exports, Segmentation