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WooCommerce: How to Level Up Your Email Marketing

In today’s competitive ecommerce landscape, email marketing plays a crucial role in connecting with customers and driving business growth.

With WooCommerce, you already have a powerful platform at your disposal to send and manage transactional emails effectively. However, when you need to send targeted marketing emails, additional plugins may be necessary.

In this article, we’ll guide you through the process of optimizing your email marketing strategy using WooCommerce.

Whether you’re a seasoned email marketer or just getting started, we’ll explore actionable tips and practical techniques to help you level up your communication game.

So, let’s jump right in!

WooCommerce: Bulk Re-Send All Customer’s Completed Order Emails

This is quite an uncommon WooCommerce requirement, but especially for downloadable products the Completed Order email is such as important one – and customers may end up asking you to resend them all their past order emails.

This is an interesting snippet, as it features important functionalities: getting orders by billing email, looping through the results and re-triggering the Completed Order email whenever a specific admin URL parameter is posted. Enjoy!

WooCommerce: Edit Text Content @ Order Emails

WooCommerce order emails customization is possibly the most wanted feature for WooCommerce store owners and developers right now. It is very difficult to edit the default templates and it’s no surprise there are many email customizer plugins out there.

We’ve already seen how to add content to specific WooCommerce emails, how to add custom email CSS, how to display product images, and more, but today I’d like to teach you a quick workaround to edit the default email text strings such as the initial greeting (‘Hi Mary,‘) or other sentences (‘We have finished processing your order.‘, ‘The following note has been added to your order:‘, ‘Just to let you know — we’ve received your order, and it is now being processed:‘, etc.).

With “edit”, of course, I mean either change the text, or completely hide it. So, let’s see how it’s done. Enjoy!

WooCommerce: Show Product Image @ Emails

By default, WooCommerce does not display the product thumbnail inside the order emails.

With this little trick, however, you can revert this default behavior and indeed show images beside their product name inside the email order item table. Enjoy!

WooCommerce: Resend Any Order Email

How annoying is the fact you can only resend the “New Order Notification” from the single order admin page? What if you’re testing out and customizing email templates, and need to email yourself the “processing” or the “completed” notification, without having to place a new test order or switching order status twice to re-trigger the notification?

Well, today we will see how to add a “Resend whatever email” function under the “order actions” on the single order edit page. Of course, make sure you switch the billing email to yours, otherwise the customer will get these emails and not you. Enjoy!

WooCommerce: Disable Emails For a Single Order

This is a cool customization that can come useful for WooCommerce store admins, especially when they do manual order status changes via the Orders admin page.

As you know, each order status change triggers an order email (“processing”, “completed”, “on-hold”, etc.), and sometimes the store manager doesn’t want to resend them after each edit.

In this quick tutorial, we will see how to add a checkbox to the single order edit page, so that emails are disabled as long as the checkbox is kept checked. Enjoy!

WooCommerce: Remaining Stock @ Order Emails

This is a neat customization, directly requested by a WooWeekly subscriber who needed to literally show the remaining stock quantity for each ordered item to store managers, in order to have an immediate idea of low/zero stock quantities after each order.

If that’s not clear, simply take a look at the screenshot. In my dev site, I ordered a product that originally had stock quantity = 1. In the “New Order” email (thanks to the snippet below), beside the order item quantity of 1, there is also a “(0 remaining)” notice that clearly displays the item’s current stock level.

Cool, ha? So, let’s see how that’s coded. Enjoy!

WooCommerce: How to Customize Email Templates Without Coding

On a daily basis, you probably use drag-and-drop in a variety of interfaces. For instance, drag and drop your Gmail items to its category, upload files to WordPress media library, or organize your phone home screen apps.

While many page builder platforms come in to help you design your website with drag-and-drop, building WooCommerce transactional emails is still considered as a complex task.

By default, WooCommerce email settings only allow you to change basic color profiles and text. In order to customize further, you will have to modify the theme code.

If you are a non-techie and don’t want to crack the code between the scripts in wp-content/plugins/woocommerce/templates/emails/email-styles.php or so, using a drag-and-drop email builder framework is the best solution.

WooCommerce: Move Email Field to Top @ Checkout

This tutorial is a spin-off of a previous article (WooCommerce: Move / Reorder Checkout Fields) as I feel there is a huge boost of requests for this task alone.

Moving the billing email field to the top of the WooCommerce checkout gives you many benefits: because it’s the first field customers need to fill out, you can capture their email address (upon marketing permission) and send them cart reminders, feedback requests and similar if they do not complete the checkout.

Also, having the email first can make you save time in case the user is already registered, and you could save them time while checking this against the list of customers, so a prompt can be displayed to load all their billing/shipping details for example.

Either way, it’s super easy to move the email field to the top. Enjoy!

WooCommerce: Attach Files (PDF, etc.) To Emails

Sure, you can add content to a given WooCommerce transactional email such as the Customer Processing Order email. You can even edit the email subject, for example by adding the first name. No matter what you need, there are many cool snippets to customize the default WooCommerce emails.

But what we haven’t seen yet is how to “attach a file” to a WooCommerce Order email. It seems like a very much needed admin option, but there is nothing to achieve that in the WooCommerce dashboard. And maybe that is because it’s super easy to do that with a few lines of PHP or a super simple plugin. Enjoy!

WooCommerce: Show SKU @ Cart, Checkout, Order & Emails

When SKU matters to the end user, displaying it in the Cart page, Checkout page, Thank you page, My Account View Order page and Order Emails under the item name is a must.

Ideal for B2B businesses and international brands, this simple customization can help you learn how to add any sort of content under the Cart/Checkout/Order item names. Simply use the same hook and try “getting” something different than SKU with this guide. Enjoy!

WooCommerce: Add To: Cc: Bcc: Email Recipients

The WooCommerce Email Settings allow you to add custom recipients only for New Order, Cancelled Order, Failed Order and all admin-only emails.

But what if you want to add an email recipient to a customer email e.g. the Completed Order one? For example, you need to send it to your dropshipper. Also, you might want to add a To: recipient, or instead a cleaner Cc: or safer Bcc:.

Either way, a simple snippet allows you to achieve that (and more, if you consider WooCommerce conditional logic). Enjoy!

WooCommerce: 8 Best Email Marketing Services

Emails are a vital part of a successful eCommerce store. Successful store owners nurture their potential customers using email automation and send them the right information in right time to nudge them towards purchase.

They setup automation to create a relationship with their customers by sending emails (Welcome emails, Discount emails/Upsell Offers, Abandoned cart emails, Order confirmation emails,Post-Purchase Follow Up) based on buyers journey they are in.

WordPress: Top 5 Plugins for Email Automation

You need email marketing to build your connection and generate more and more leads. But email marketing isn’t as easy as people make it out to be. It takes a considerable amount of time, energy, and resources.

In fact, statistic shows that over 68% of companies spend a week (or more) on the production of just one email.

This is a whole lot of time. Do you have this much time on your hands?

And the problems do not end here.

More often than not, people put in so much effort, but don’t see deserved profits, resulting in a measly conversion rate.

This is where automation comes in.

In this article, we will discuss some of the best WordPress plugins for email automation so that you can optimize your email marketing process.

WooCommerce: Hide “Thanks for shopping with us” @ Emails

WooCommerce emails come with the following hard-coded (argh!) greetings: ‘Thanks for shopping with us.‘, ‘Thanks for reading.‘, ‘We look forward to seeing you soon.‘, ‘We look forward to fulfilling your order soon.‘, ‘Thanks!‘, ‘We hope to see you again soon.‘ based on the specific email.

While having these greetings in the WooCommerce customer email footer may look nice and friendly, you should have the freedom to remove or edit them.

So, you have two choices: doing that via the email settings, or by “translating” those strings via PHP. Enjoy!

WooCommerce: Send Email to Admin Every 3 Hours (Cron Job)

This snippet consists of many WooCommerce tasks: setting up a “WordPress Cron Job” (i.e. schedule a hook that runs on a specific time interval), getting the WooCommerce completed orders from the database, and finally sending a simple email to the store admin.

Complex, but as usual you can simply copy/paste and re-adapt it to your unique specifications. For example, I’m using it to send a survey email to each customer who has placed an order. There are thousands of applications, so this is just the start. Enjoy! Continue reading WooCommerce: Send Email to Admin Every 3 Hours (Cron Job)

WooCommerce: Send a Custom Email on Order Status Change

If you use custom WooCommerce order statuses, or wish to target an order status transition that is not default (e.g. when order goes from “Processing” to “Completed”, the Completed email triggers – but what if you want to target a transition from “Processing” to “Custom Status”?), sending custom emails is quite complex.

First of all, they won’t show under WooCommerce > Settings > Emails (unless you code it, true) – second, no email will trigger. So, how do they do it?

WooCommerce: How to Blacklist Scammers, Emails, IP, Phones?

A WooCommerce email notifications pops up – yet another new order, money, revenue, happiness. However, hold on a second – money is not technically in your bank account until you’re forced to give a refund. Even worse, until you realize not only you had to give a refund, but also getting the item back costs you a fortune. And who knows how many times this is going to happen, mostly when you ship physical products.

Fortunately, there are ways in WooCommerce to blacklist customers, deny purchasing from specific countries, block certain IP addresses and do whatever you can to save money.

In the era of Amazon and online shopping we constantly hear of scams and frauds, so this is definitely a topic that shouldn’t be underestimated. A small plugin investment or a few lines of code could actually make a big difference.

Besides, choosing the correct online payment methods (which should give you some sort of anti-fraud out of the box) and avoiding offline payments (bank transfer, cash on delivery, check) are important measures you should already have in place.

So, moving beyond the actual online payments, there is something else we could do to stop scammers placing an order (yes, even before paying or trying to pay). Prevention is better (and more affordable) than cure, right?

I’ve put together a list of WooCommerce plugins and settings you should look into from today on. And sooner rather than later. Enjoy 🙂 Continue reading WooCommerce: How to Blacklist Scammers, Emails, IP, Phones?

WooCommerce: Disable Customer Order Email for Free Orders

There are times when you sell free products to give customers access to a membership, an online course, or for other reasons. In this cases, you might not want to send them the “Order Completed” email, as the follow-up work is done by your email marketing software or they are automatically redirected to the resource upon checkout.

Of course, you definitely want to keep the “Order Completed” emails for orders that are not $0. Unfortunately, the method suggested by WooCommerce which “unhooks the emails” cannot be used together with a conditional check (in our case we need to verify if the Order total is $0), so a workaround is needed. Here’s the fix.

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