Marketing Archives - Business Bloomer

When Big Brands Enter WooCommerce

When an established company decides to enter the WooCommerce ecosystem, it’s not just another product launch—it’s a reputation gamble.

Take Wise as an example. Founded in 2011 to solve real-world currency exchange frustrations, it grew into a global financial platform serving millions (including me).

Yet, despite its scale and technical expertise, it had never built for WordPress or its commerce layer until… now. With a new payment gateway for WooCommerce on the horizon, it’s clear they’re approaching this market intentionally rather than casually.

And that’s rare. Most brands underestimate what it takes to succeed in the WooCommerce world, assuming development alone, plus a recognized logo, are enough. They are not.

Entering this space requires research, positioning, and community awareness—otherwise even the biggest names risk launching to silence, criticism, or worse: broken stores.

What fascinates me isn’t just that a major company is entering the space. It’s how they do it—and how different that approach is compared to the typical plugin launch we see every week.

So, if you’re a big brand (but the same applies if you’re a new company) entering the WP space, read on and see what research and positioning is required before writing your first line of code!

WooCommerce Zoom Chat Shares New Marketing Direction

In a recent Business Bloomer Club Slack thread, members reacted to WooCommerce’s latest Developer Chat, which unlike the usual blog recaps or Slack threads was held on Zoom for the first time.

The format shift came as a surprise to many, sparking questions about accessibility and follow-ups. A few Club members were able to attend and later shared their impressions, while others asked whether a recording or official summary would be made available (here’s the recap post).

The chat focused on Woo’s evolving marketing strategy and brand positioning. There was talk of increased transparency, renewed focus on monetization from larger merchants, and plans to tackle total cost of ownership in future campaigns.

But it also raised some concerns — especially among plugin developers — about Woo’s alignment with those running lower-priced or niche extensions. Below is a breakdown of what was shared and what it might mean for WooCommerce developers and businesses.

WooCommerce Shareable Checkout URLs Explained

In WooCommerce, there’s often a gap between showcasing a product and getting customers to complete a purchase. What if you could skip the product page, the cart page, and get shoppers straight to checkout with the exact products and quantities already added?

That’s exactly what the new Shareable Checkout URLs feature in WooCommerce core (10.0.0) now makes possible.

This functionality allows you to generate URLs that pre-load one or more products into the cart and redirect users to the checkout page instantly. Whether you’re running email campaigns, social ads, or landing pages, these URLs help reduce friction and shorten the path to conversion.

In this post, we’ll cover what these links look like, how to generate and customize them, and the technical details you need to know. At the end, you’ll find the original video walkthrough in case you prefer to watch rather than read.

Let’s look at how this works in practice.

Unlocking WooCommerce’s Full Potential: Addressing Its Weaknesses

Greetings from a seasoned WooCommerce user, developer, and advocate with over 12 years of experience!

I “play” with WooCommerce daily and believe there’s room for improvement. Simply catching up with competitors isn’t the right goal—STANDING OUT (yes, in all caps) is what we should be aiming for.

When you’re focused solely on closing the gap, you risk being seen as “the alternative to” rather than a standout in your own right. WooCommerce, with its unique ecosystem and flexibility, has the potential to thrive by embracing its strengths instead of chasing a moving target. By stepping away from the “catching up” mindset, you can create a truly exceptional product—one that isn’t just comparable but incomparable, one that leads rather than follows.

So, let’s take a step back.

I believe ecommerce software should let you sell ANYTHING (products) to ANYONE (customers around the world), while getting PAID and being able to DELIVER the package asap.

If Woo can address all that, it can really become outstanding, a piece of software that is worth talking about, and that doesn’t need to be compared to others. Because it’s unique.

There’s a reason why you can’t compare pears to apples—yet you could argue that diamonds outshine gold.

So, here’s an overview of key areas where WooCommerce might have weaknesses compared to other ecommerce platforms, together with some context.

Key Insights from WooCommerce’s Black Friday/Cyber Monday Survey

In a recent Business Bloomer Club discussion, members examined WooCommerce’s shared findings from its Black Friday/Cyber Monday (BFCM) survey.

As one of the biggest eCommerce events worldwide, BFCM presents immense opportunities and challenges for online stores, particularly for WooCommerce users.

Analyzing WooCommerce’s survey data can offer insights into what strategies have been most effective for other merchants, potentially revealing trends and techniques to apply for future sales events.

WooCommerce: A/B Testing, Statistical Significance Formula, Case Studies

If you’ve never run an A/B Test (“Split Test“) on your WooCommerce website, this article is for you. Also, if you want to discover how I run my tests without third party software on this same website, feel free to read on.

So, why A/B Testing a WooCommerce website?

Because your design, development and business decisions should be based on data-driven hypotheses and experimental validation as opposed to “everyone-is-doing-this-thing-so-I-should-do-it-too” theories.

In this article, I’d like to introduce you to the concept of split-testing, go through some statistics formulas, describe my first ever A/B test here on Business Bloomer, and finally share the PHP snippets I use for running quick A/B tests on this same WordPress / WooCommerce website, so that you can learn a thing or two about this very important topic.

Enjoy!

WooCommerce: 7 Different Ways to Run a Survey

Understanding your audience’s needs and preferences is a key component of any successful WooCommerce business.

Surveys are perfect tools for this, providing valuable insights that can improve your product, enhance customer service, and ultimately create a more effective eCommerce operation overall.

But what approach should you take to run these surveys?

From traditional methods to modern tactics, there are numerous ways you can reach out to your customers for their opinions, but we’ll be focusing on online forms.

In this guide, we’ll explore these different methods individually to help you choose the best fit for your business needs.

WooCommerce Development: 8 Trends & Advancements

In the sphere of WooCommerce development, innovation continues at a breakneck pace, so it’s important for businesses to stay updated on current trends and advancements.

From enhancing in-app customer support solutions to embracing AI (Artificial Intelligence), sustainability practices, and voice search optimization, the future is packed with possibilities.

To improve your understanding of what lies ahead, read on as we provide you with insightful knowledge about significant trends shaping this field.

Our goal is to make you learn at least one new thing about the future of WooCommerce and the ecommerce ecosystem – feel free to share what that is in the comments!

WooCommerce: Choosing The Right Instagram Growth Service

Could an Instagram growth service help boost the potential of your WooCommerce store?

Today, Instagram has emerged as a powerful platform for business owners looking to boost brand awareness, capture audience attention, and increase sales.

Instagram data even found that around 70% of online shoppers use the platform when looking for inspiration to make their next purchase.

As a WooCommerce store owner, you have an incredible opportunity to use Instagram not just as a promotional tool, but as an additional sales channel, thanks to native integration options. However, before you can start leveraging the benefits of Instagram for growth, you need to ensure you can grow an engaged following online.

That’s where an Instagram Growth service comes in.

WooCommerce: How to Leverage Instagram to Get More Sales

Once you’ve got your WooCommerce store up and running, the next important step is to promote it – so you can reach your target group and maximize your sales and revenue.

And Instagram is an excellent platform for businesses like you to showcase their products, different use cases, and customer reviews.

That’s not it. Whether you’re planning to start an Instagram page for your store or already have one, you can increase the impact of your Instagram content – by using social media feed plugins.

Allowing you to display Instagram posts on your website, these plugins take Instagram’s power to highlight your store and products to boost your sales up a notch.

This article will explore five such plugins that will help you add content from Instagram to your website and use it to its full potential. But first, let’s understand what social media feed plugins do and how they can help you.

WordPress: Growing Your Plugin (Part 2: Integrations)

If you use the word “integration” or “compatibility” with a seasoned plugin developer, chances are you might make them flinch. You can’t blame them. More often than not, these terms bring to mind an inbox laden with emails asking for compatibility with one plugin or another, day in and day out.

But what’s the big deal?- you ask. You, the proud developer of a newly released plugin, would kill to have an inbox full of customers. You would gladly trade places.

Well, the fact of the matter is that the prospect of an integration can be daunting. It means a plugin developer may have to become familiarized with a codebase that falls far short of their own standards (we all know what open-source, at its worst, can lead to). After that, resolving the compatibility issue in question ranges from cakewalk to descent into the underworld. Usually, it’s somewhere in between. The last step, of course, is to get back to the customer in question. Imagine the battle-tested plugin developer’s remorse when, on occasion, they never hear so much as a peep from that customer again. Sure, the resolution to this issue may pay dividends in the long-run, but as the veteran developer knows full-well, there is no guarantee of that.

In a word, ensuring your plugin plays well with others is no joke. That’s why you don’t hear many old-timers advising folks to make integrations and compatibility a focus, or at least that’s my hypothesis. But regardless of whether my suspicion is true or not, the fact that this is a neglected growth lever is beyond dispute. You don’t need to take my word for it either. Just ask Chris Lema, who recently stated as much in one of his blogposts (which I briefly covered in WooWeekly).

The message is simple: it pays well to ensure your plugin plays well with others. Even if that sounds like bad poetry to you, it’s true.

WordPress: Growing Your Plugin (Part 1: Website + SEO)

If you build it, they may come – but not in as great a number as they would otherwise.

I have seen WordPress developers reach as many as 10,000 active installations without spending a single minute on dime marketing. However, on every occasion that I hear such a story, I pause to wonder: how big would this theme or plugin be if the developer behind it thought about distribution?

Maybe their product spawns a company and they become the next YITH or Yoast, toasting after a major acquisition not thought possible in their wildest dreams.

The first hurdle to overcome as a developer is the fallacy that your product is tainted by even the slightest speck of marketing, as if it was a glass of unadulterated, pure spring water sourced from the streams of Mount Olympus.

The WordPress ecosystem is not the plains of Dion – it’s more like the dregs of Romulus. More and more, it is guaranteed that you will face competition from the optimates, the big guys who come in the form of hosting providers, prolific WordPress development companies, super plugins, site builders, etc.

The best themes and plugins don’t always win in the face of superior brands and warchests. In fact, the more disillusioned among us would say that they rarely do these days.

The good news is that the best themes and plugins can win, even if their developers are unknown and resource-constrained. But it all begins by bringing the horse to water. After that, if the product is good enough, the horse will drink. If it does not drink, there is more development to do.

WooCommerce: How to Increase Your Word-of-Mouth Sales

You know word-of-mouth is hands down the most cost-effective, lucrative, and fastest way to convert prospects into customers. You have repeat customers that seem to love you, but they hardly engage or spread the good word around. Your mailing list isn’t growing, your products have a negligible number of reviews, your referrals are a bust.

You want to drive traffic and hope to establish strong sustainable word-of-mouth channels to find new customers – but nothing you have tried so far has worked as well as it should have.

If this sounds like you – you’re at the right place. This article will look at some of the key aspects of sharing that help promote word-of-mouth sales and how your store can optimize these to scale your business easily and convert your prospects faster.

WooCommerce: Top 5 Marketing Strategies

So you’ve got your WooCommerce website up and running and all is going OK….

But OK isn’t good enough, is it? What you really want is to be a thriving business with a website that consistently receives high volume traffic.

What you need is a bit of good marketing. Fine. But generic advice just won’t do. You need expert insights into WooCommerce to give you that edge over the competition.

In this article, we’re going to cover the top five methods for marketing WooCommerce websites. Pay attention now! The following information could change everything.

WooCommerce: 8 Best Email Marketing Services

Emails are a vital part of a successful eCommerce store. Successful store owners nurture their potential customers using email automation and send them the right information in right time to nudge them towards purchase.

They setup automation to create a relationship with their customers by sending emails (Welcome emails, Discount emails/Upsell Offers, Abandoned cart emails, Order confirmation emails,Post-Purchase Follow Up) based on buyers journey they are in.

Tag: Marketing