Greetings from a seasoned WooCommerce user, developer, and advocate with over 12 years of experience!
I “play” with WooCommerce daily and believe there’s room for improvement. Simply catching up with competitors isn’t the right goal—STANDING OUT (yes, in all caps) is what we should be aiming for.
When you’re focused solely on closing the gap, you risk being seen as “the alternative to” rather than a standout in your own right. WooCommerce, with its unique ecosystem and flexibility, has the potential to thrive by embracing its strengths instead of chasing a moving target. By stepping away from the “catching up” mindset, you can create a truly exceptional product—one that isn’t just comparable but incomparable, one that leads rather than follows.
So, let’s take a step back.
I believe ecommerce software should let you sell ANYTHING (products) to ANYONE (customers around the world), while getting PAID and being able to DELIVER the package asap.
If Woo can address all that, it can really become outstanding, a piece of software that is worth talking about, and that doesn’t need to be compared to others. Because it’s unique.
There’s a reason why you can’t compare pears to apples—yet you could argue that diamonds outshine gold.
So, here’s an overview of key areas where WooCommerce might have weaknesses compared to other ecommerce platforms, together with some context.
Continue reading Unlocking WooCommerce’s Full Potential: Addressing Its Weaknesses