Wholesale Archives - Business Bloomer

WooCommerce: How to Run a Hybrid B2B + B2C Store

Many businesses today find themselves serving multiple types of customers. Retail stores that have built successful consumer businesses are increasingly looking to expand into B2B markets, recognizing the potential of serving small businesses or commercial buyers who need their products in larger quantities. Others are starting fresh with B2B operations while keeping the door open for direct consumer sales.

The challenge lies in implementation. Adding B2B functionality to an existing consumer store often means compromising the clean shopping experience that individual customers expect. Starting fresh with a B2B-focused platform means losing the momentum and customer base you’ve already built. Running two separate stores doubles your workload while creating inventory synchronization headaches and fragmented customer data.

Enter B2BKing – a comprehensive WooCommerce plugin that enables your store to serve both business and consumer customers intelligently from one platform, automatically presenting the right features and pricing to each customer type without confusion or compromise.

Choosing the Right WooCommerce Plugin for Country-Based and Wholesale Pricing

In a recent Business Bloomer Club Slack thread, a member was looking for a WooCommerce plugin that could handle complex pricing rules: displaying prices based on a customer’s country while supporting different wholesale prices for specific regions.

They found a plugin by AOVUP (formerly WooSuite) that seemed promising, but since the company was relatively unknown, they were exploring other options.

Here’s a summary of the community’s insights, recommended plugins, and strategies for implementing regional wholesale pricing in WooCommerce.

WooCommerce: How To Manage Sales Reps / Agents

Sales agents and representatives are an integral part of many businesses’ operational models. However, there’s little to no support in WooCommerce by default for agents, as the platform is built and optimized for typical retail shops.

Managing customers and customer relationships is critical for any business, but even more so for businesses with a large customer base, high transaction values, B2B, wholesale, or affiliate models. Agents are the link between the business and the customer, and may be doing everything from providing sales counsel, to taking and placing orders, or even directly managing and handling individual customer orders.

Each shop might work differently, but what they have in common is that they need an ecommerce solution capable of giving agents a platform with powerful, but limited control over customers and orders.

In this article, we’ll take a look at how a WooCommerce business can add and manage sales agents, as well as useful tricks, tips, and plugins that can help.

WooCommerce Wholesale: All-In-One Plugin Solutions

While WooCommerce is one of the most powerful and flexible ecommerce platforms on the market today, it was built for retail, and therefore it’s missing many important features for business buyers.

If you are setting up a wholesale store with WooCommerce, you will find many of these features fulfilled by small individual plugins. However, that approach comes with large disadvantages: reduced site performance caused by running a large number of plugins, and plugin conflicts that can lead to technical issues and errors.

One solution can be replacing several wholesale plugins with a single all-in-one WooCommerce wholesale suite solution. By doing that, you avoid cluttering the site with a large number of plugins, as well as avoid conflicts and errors, since all features are running under the same extension.

In this article let’s explore some of the best plugin suites on the market for wholesale sites, by looking at features, use cases, pricing and support.

WooCommerce Wholesale Prices: Plugins, Setup, Tips and Snippets

If you’re setting up a wholesale store for your business or for your clients, WooCommerce is a great choice! It’s free, open-source, powerful, and growing in popularity.

However, many important wholesale functions are missing, and that’s particularly important when it comes to wholesale pricing. Let’s explore how we can set up complex pricing in WooCommerce, and in detail:

Setting up different prices for different users
Tiered pricing and pricing table
Bulk pricing and discounts
Discounts by quantity or order value

Each functionality can be added via a free or premium plugin or, if you’re familiar with PHP, even by code. Either way, this article will feature one of the many options available.

WooCommerce: 5 Plugins That Will Increase Your Conversions

Conversion rate is one of the most important metrics to look out for when running an online store.

Once you have your store all set up and start attracting traffic to your site through SEO and paid advertising, it’s now time to look at how many of your store’s visitors are converting.

Let’s step back for a moment and take a look at what a conversion is, anyway? Conversion happens when a prospect does what you want them to do.

If the purpose of a page is to get the email address of the visitor, you’ll have a successful conversion when a visitor lands on your page and drops their email address.

In terms of eCommerce, conversions usually refer to the event when a visitor buys your products and completes the checkout process. Or simply put, it means a big, fat sale.

If you thought attracting people to your site was enough to persuade them to buy your products, well, you’re seriously mistaken. It turns out that the average conversion rate in eCommerce is only 1-2%. So, even if you’re doing everything right, you’ll be closing the deal only 2% of the time.

That means every little bit matters.

In this difficult territory of getting people to convert, comes a list of growth-hacking and optimization plugins for WooCommerce that will put your store’s conversions on fire.

WooCommerce B2B: How to Set Up a Wholesale Store

The ecommerce sector is seeing incredible growth, year after year, with no foreseeable end in sight. The same is true for B2B ecommerce, yet there aren’t many good platform choices available for small-to-medium businesses that want to sell wholesale. There are several SaaS solutions on the market, but these are costly, closed-source, and mostly oriented towards larger businesses.

If you are a business owner or developer, WooCommerce is a solution that’s free, versatile and powerful.

WooCommerce: How to Build a Successful Wholesale Store

The default WooCommerce shop page layout makes it difficult for wholesale buyers to purchase in bulk.

This is because wholesale stores have different requirements as compared to retail stores. For instance, wholesale products are best displayed in a one-page order form for quick wholesale ordering as opposed to a more visual, image-rich layout.

In this post, we’ll run the rule over some of the best tools available for building a great WooCommerce wholesale store.

Along the way, we’ll share some tips on how each WooCommerce wholesale plugin can help you achieve a specific goal and deliver a better user experience.

WooCommerce: 5 Ways To Increase B2B Conversions

This is a guest post by Matthew Abdalah of Rumbleship – if you like the article, make sure to thank him in the comments!

Customers live in a world of digital distractions and the last place you want your customers to be distracted is during checkout.

Consumer ecommerce (B2C, business-to-consumer) has taught the B2B (business-to-business) world a lot about what a distraction-free, conversion-friendly checkout looks like: we should reference these lessons for best practices.

Due to its ubiquity, your wholesale buyers are conditioned to expect a comparable level of service to what they experience on B2C websites such as Amazon and eBay.

Tactics like 30-day terms, free shipping and bulk discounts are some of the techniques referenced in this article but we’ve compiled a few extra ones.

Here are 5 creative ways to reduce wholesale WooCommerce shopping cart abandonment, increase your sales conversion rate and grow your profits. Continue reading WooCommerce: 5 Ways To Increase B2B Conversions

Tag: Wholesale