
Many businesses today find themselves serving multiple types of customers. Retail stores that have built successful consumer businesses are increasingly looking to expand into B2B markets, recognizing the potential of serving small businesses or commercial buyers who need their products in larger quantities. Others are starting fresh with B2B operations while keeping the door open for direct consumer sales.
The challenge lies in implementation. Adding B2B functionality to an existing consumer store often means compromising the clean shopping experience that individual customers expect. Starting fresh with a B2B-focused platform means losing the momentum and customer base you’ve already built. Running two separate stores doubles your workload while creating inventory synchronization headaches and fragmented customer data.
Enter B2BKing – a comprehensive WooCommerce plugin that enables your store to serve both business and consumer customers intelligently from one platform, automatically presenting the right features and pricing to each customer type without confusion or compromise.
Continue reading WooCommerce: How to Run a Hybrid B2B + B2C Store