Conversion rate is one of the most important metrics to look out for when running an online store.
Once you have your store all set up and start attracting traffic to your site through SEO and paid advertising, it’s now time to look at how many of your store’s visitors are converting.
Let’s step back for a moment and take a look at what a conversion is, anyway? Conversion happens when a prospect does what you want them to do.
If the purpose of a page is to get the email address of the visitor, you’ll have a successful conversion when a visitor lands on your page and drops their email address.
In terms of eCommerce, conversions usually refer to the event when a visitor buys your products and completes the checkout process. Or simply put, it means a big, fat sale.
If you thought attracting people to your site was enough to persuade them to buy your products, well, you’re seriously mistaken. It turns out that the average conversion rate in eCommerce is only 1-2%. So, even if you’re doing everything right, you’ll be closing the deal only 2% of the time.
That means every little bit matters.
In this difficult territory of getting people to convert, comes a list of growth-hacking and optimization plugins for WooCommerce that will put your store’s conversions on fire.
Continue reading WooCommerce: 5 Plugins That Will Increase Your Conversions
The primary goal of your WooCommerce store is to sell, right?
You’ve probably got some snazzy marketing campaigns running, are working to sharpen your SEO tactics, and are using social media to bring more visitors to your store. But, while driving traffic to your site is important, there’s another key metric you need to keep in mind: your conversion rate. After all, what’s the point of bringing visitors to your store if they don’t end up buying anything?
It’s a no-brainer that more traffic is useless if it’s not bringing you more conversions. The key, then, is to focus on doing more with the shop visitors you already have.
This is where website analytics (such as those collected and stored by Google Analytics and Metorik) can be a game changer. Read on for 5 CRO hacks for WooCommerce users.
Continue reading WooCommerce: 5 Ways To Drive Sales In Your Store
I had the honor to speak at WCEU 2020 thanks to WooCommerce, who hosted me in their Sponsor track. It was a short and sweet lightning talk on the first day (Friday), called “Customizing The WooCommerce Checkout To Improve Conversions“, followed by a live coding session on Saturday.
Here’s the video recording of the lightning talk, as well as a few PHP and CSS snippets you can copy/paste to improve your WooCommerce Checkout and immediately expect an increase in conversion rate. So, enjoy the video and then go test the snippets you find below!
Continue reading WooCommerce: How to Customize Checkout For Conversions
I had the pleasure to speak at WordCamp Prague 2019. I spoke about “10 PHP Snippets to Increase WooCommerce Sales” and managed to show some simple coding to the audience. Trust me – increasing your WooCommerce sales can also be done with a free, short, easy PHP snippet.
So, given that I want to share all the snippets I talked about, this is a quick recap. Copy them, test them (a must!) and then use them. And let me know if your conversion rate and/or AOV (average order value) increased!
At the bottom of the page you also find my talk slides. Enjoy:)
Continue reading WooCommerce: 10 Easy Snippets to Increase Your Sales
This is a guest post by Maarten Belmans of Studio Wombat – if you like the article, make sure to thank him in the comments!
Popups…. they sometimes feel like the necessary evil of ecommerce websites. We all see them several times a day, and we click away from them just as often.
On the other hand, if you run one or more ecommerce websites, it’s hard to ignore them completely. After all, anyone with an email marketing campaign needs a way to capture the email addresses of potential customers.
Unfortunately, since few people get excited by popups while they’re browsing, it shouldn’t come as a surprise that the average opt-in rate on a website averages 1.95%. That’s not a very impressive number.
If you are trying to grow your email list, however, you’re probably looking for a new, fun, gamified way to capture email addresses – without annoying your users. Continue reading WooCommerce: How to Increase Your Website Opt-In Rates?
Recently I was on a coaching call with a client and the “Free Sample” challenge came up. Client has 400+ products on the website and had no intention of adding a free variation to each product manually.
So, I promised to myself I was going to study a different approach. And today you get it for free – nice! Needless to say, a comment and a social media share are much appreciated 🙂
Continue reading WooCommerce: Order a “Free Sample” @ Single Product Page