The primary goal of your WooCommerce store is to sell, right?
You’ve probably got some snazzy marketing campaigns running, are working to sharpen your SEO tactics, and are using social media to bring more visitors to your store. But, while driving traffic to your site is important, there’s another key metric you need to keep in mind: your conversion rate. After all, what’s the point of bringing visitors to your store if they don’t end up buying anything?
It’s a no-brainer that more traffic is useless if it’s not bringing you more conversions. The key, then, is to focus on doing more with the shop visitors you already have.
This is where website analytics (such as those collected and stored by Google Analytics and Metorik) can be a game changer. Read on for 5 CRO hacks for WooCommerce users.
1. Map Your Top Funnels
The starting point for any optimization is to identify your bottlenecks. Map out your top funnels—checkout flow, newsletter sign-ups, whatever it is—making sure to get really specific with the steps.
Once you’re done, you’ll be able to pinpoint exactly where your prospects drop out.
Is there a big drop between clicks on “Add to Cart” and those who enter the checkout? Try displaying your “Checkout” button more prominently, or try retargeting these users with an email campaign to bring them back.
2. Discover Which Content Drives the Most Sales
Creating content is time consuming. Why spend precious time producing content that doesn’t drive sales? Find out which content works best, and which content to skip.
For example, you may want to see whether your blog readers are more likely to buy than visitors who don’t make it to your blog.
Create several correlations like this, and you’ll have a clear understanding of what content to consider removing from your website and what to create more of in order to drive up those sales.
3. Understand Where Your Revenue Comes From
In upping your conversion game, it’s essential to always keep track of the revenue you’re bringing in. With tha tracking software we mentioned earlier, you can easily understand changes in your revenue, know which days bring the most sales, and see breakdowns in revenue by channel, platform, UTM, location, and session.
Armed with this vital information, you can update your marketing campaigns accordingly and make sure you get the most bang for your buck.
4. Allocate Your Budget to the Right Channels
Speaking of marketing campaigns: your customers may visit your store via multiple channels before making a purchase. “Marketing attribution” shows eCommerce users how much revenue each channel and touchpoint generates.
You can even find out which of these channels performs best as a first-touch, last-touch, single-touch, or assist channel, which can make a world of difference when investing in retargeting campaigns.
5. Learn From Cart Abandonment
You already know that visitors abandon their carts. But you may not know why.
By tracking each visitor’s path, you can see each step your customers take on your site, how long they spend on each step, where they come from, what products they buy—or add to cart and don’t buy—you name it. It’s like peeking over your visitors’ shoulders and seeing your shop through their eyes.
In this way you can better understand what’s working well, or what needs your attention.
Ready to get to work?
After all, when it comes to boosting your sales, there’s a lot you can do with the visitors you already have. Keep that laser focus on your conversion rate, and you’ll be optimizing like a pro in no time.
