Customer Login Archives - Business Bloomer

WooCommerce Guest Checkout for Existing Customers

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In a recent Business Bloomer Club Slack thread, we discussed a user-friendly idea for WooCommerce checkouts: what if logged-out customers—who already have an account—could skip the login step but still breeze through checkout?

It started with a basic Ajax-powered email check at checkout, but the conversation quickly evolved into login links, security concerns, and UX tradeoffs. This idea came from frustration with friction-heavy checkouts.

So, how could this work—and is it actually helpful?

WooCommerce: Show/Hide Registration Form on Login Page

WooCommerce by default displays both login and registration forms on the same page when “Allow customers to create an account“ is enabled on the My Account page.

However, for a cleaner and more user-friendly experience, you may want to hide the registration form initially and show it only when users click on the “Don’t have an account?” link. This method keeps the interface focused while still allowing easy access to the registration option.

In this tutorial, we will use PHP and jQuery to modify the WooCommerce login/register page. We’ll insert a toggle link below the login form and ensure the registration form remains hidden until clicked.

This approach enhances usability, especially for stores where most visitors are returning customers and primarily need to log in. Below, you’ll find the necessary code to implement this functionality.

Securely Granting Direct Access to Online Courses in WooCommerce

In a recent Business Bloomer Club Slack thread, a WooCommerce store owner selling online courses wanted to include passwords in confirmation emails to grant customers instant access.

However, sending passwords in plain text presents significant security and GDPR compliance risks.

Here’s a guide to securely providing direct access without compromising customer data, including passwordless options and alternatives to traditional logins.

WooCommerce: Custom Login Redirect @ My Account

The WooCommerce My Account login form redirects to… itself once a WordPress user logs in. So, what if you want to redirect logged in users to another page or a different My Account endpoint?

Also, when you have a custom Login page, you may need to redirect users to the… My Account page!

Either way, here’s how to change the default redirect behavior. Enjoy!

WooCommerce: How to Shop As a Customer

You launched a new feature on your WooCommerce store or added a subscription functionality for your customers but aren’t sure how your customers will take it, if it’ll help them, and wish to review the functionality yourself first?

Or, do you take remote orders over the phone and need a solution that lets you place orders on your WooCommerce store on behalf of your customers?

Well, there’s a solution. Several “Shop As A Customer” plugins are available in the market today for distinct WooCommerce use cases. They help you review your WooCommerce store’s functionalities for optimal performance.

So, in this article, we’ll review the top Shop As A Customer WooCommerce plugins and their main features. But first, let’s see how shopping as a customer can benefit your business.

WordPress: Custom Logo @ WP Login Page

It’s once again WooCommerce customization time! As in the past 2 episodes (open external product in new tab and show shipping rates @ single product), I’m featuring snippets and code I personally use on my Sicilian marketplace/dropshipping business called A Piece of Sicily.

Today, I’ll quickly show you how to personalize the default WordPress login/logged out page with your custom logo and link as opposed to showing the WordPress logo and the wordpress.org image link, which to be completely honest, shouldn’t be there in the first place!

So, enjoy! You can see the live result here: https://www.apieceofsicily.com/en/login/?loggedout=true

WooCommerce: Login Redirect to Previous URL @ My Account

We’ve already seen how to set a custom My Account login redirect URL by user role – but today we want to cover another case scenario: redirecting users to the previous URL (referrer) after logging in from the My Account page.

Actually, WooCommerce already prints a hidden input field (“_wp_http_referer“) in the login form thanks to wp_nonce_field(), but for some reason this is not enough to allow the actual redirect.

Thankfully, the WooCommerce process_login() function provides another workaround: if $_POST[‘redirect’] is set, the form will consider redirecting to this URL instead of the default My Account Dashboard! This means we can simply add a new hidden field to the login form with that exact name (“redirect”), so that we can make that function trigger the redirect we want.

Easier coded than said, so let’s see how it’s done. Enjoy!

WooCommerce: Login Redirect by User Role @ My Account

There are times when you don’t want customers to login and be redirected to the default “My Account” dashboard. Maybe because you have a membership site and you want them to go to a custom “Welcome” page, or maybe you wish to send them straight to their “My Account” > “Downloads” subsection.

No matter the why, for sure figuring out how to achieve a custom redirect once a user logs in from the “My Account” page is quite straightforward. The hook we’ll use is called “woocommerce_login_redirect” and allows us to trigger a safe redirect whenever a customer clicks on the LOGIN button. Enjoy!

WooCommerce: Separate Login, Registration, My Account Pages

There are times when you need to send logged out customers to a Login page and unregistered customers to a standalone Register page.

As you know, the WooCommerce My Account page, which contains the [woocommerce_my_account] shortcode, has both Login and Registration forms when registration is enabled on the My Account settings.

This is not always a good idea, mostly when you use landing pages or sales pages with a specific goal e.g. user registration.

Clearly, when this happens, you don’t want to have a login form there as well. My solution provides two new shortcodes, one for the login form and one for the register form, as well as a complete guide to set the whole process up. Enjoy!

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