WooCommerce: Enable Advanced Coupon Features

While as a WooCommerce store owner, you keep looking for ways to increase your store’s sales and revenue – the same way, your customers also consistently look for opportunities to save money when purchasing online.  

And in this situation, offering coupons and discounts acts as a win-win for your business and customers. 

Statistics suggest that 51% of U.S. buyers search for coupons online before making an online purchase, and over 80% of millennials use coupon codes when shopping online. 

Every online shopper loves a good deal. You can tap into this consumer behavior to attract buyers and increase sales through coupons on your WooCommerce store. 

So, in this article, we see the top WooCommerce coupon plugins you can use. But first, let’s learn more about the benefits of offering coupons to your customers. 

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WooCommerce: How to Offer Advanced Discounts

Offering discounts is a powerful, time-tested strategy to entice customers and boost sales. 

That’s because customers always appreciate a good deal – and helping them save money on products/services they’re interested in is a sure-fire technique to attract them. In fact, nearly 90% of shoppers used a coupon code last year, which shows how much customers value discounts. 

Discounts can also help you bring more traffic to your website, encourage shoppers to buy more, and thus, increase sales and revenue. So, they’re a win for both sides. 

The good news is WooCommerce offers a solid coupon functionality by default to help you create discounts on your store. 

While it’s great to get started, WooCommerce Discount plugins can come in handy for more advanced features like bulk-generating coupons, restricting discounts to specific users, or creating deals like Buy One Get One (BOGO).

This article will explore some plugins that can help you implement a discount strategy on your store in just a few clicks and “woo” your customers. 

Let’s dive in!

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WooCommerce: Display Total Discount / Savings @ Cart & Checkout

If you love Ecommerce as much as I do, and are passionate about Sales Conversion Rate and reducing Shopping Cart Abandonment, today’s snippet will come in handy.

Besides, this is officially the first guest blog on Business Bloomer (have ideas? Send me your proposal here)… so let me officially introduce you to today’s author: Jamie Gill, a WordPress & WooCommerce enthusiast from Bradford, UK.

Jamie managed to code a handy snippet to display inside Cart and Checkout totals the total amount of money a customer saved (sale prices plus coupon discounts). Over the years this snippet went through several revisions, but it’s still working smoothly – enjoy!

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