Email Marketing Archives - Business Bloomer

WooCommerce: How To Set Up CRM & Email Marketing Integrations

Running an online store involves using multiple tools such as CRM and email marketing platforms. Connecting these systems together allows you to better segment your audience based on shopping behavior and send targeted email campaigns to nurture leads and drive conversions.

Unfortunately, WooCommerce doesn’t provide an easy way to integrate with these platforms out of the box.

In this post, I’ll walk you through the steps of connecting your WooCommerce store to top CRM and email service providers using the FuseWP plugin. You’ll learn how to automatically sync your customer data to your email list and assign tags and categories based on the products they purchase.

WooCommerce: How to Level Up Your Email Marketing

In today’s competitive ecommerce landscape, email marketing plays a crucial role in connecting with customers and driving business growth.

With WooCommerce, you already have a powerful platform at your disposal to send and manage transactional emails effectively. However, when you need to send targeted marketing emails, additional plugins may be necessary.

In this article, we’ll guide you through the process of optimizing your email marketing strategy using WooCommerce.

Whether you’re a seasoned email marketer or just getting started, we’ll explore actionable tips and practical techniques to help you level up your communication game.

So, let’s jump right in!

WooCommerce: Donation / Fundraising Plugins

Are you looking for ways to raise funds for a charity event or a non-profit organization? There are a multitude number of ways to go about it.

You can host an exclusive or virtual fundraising event, run email campaigns to collect funds, or even encourage friends and families to contribute their parts to the fund. However, these ways require a lot of legwork, including finding a place to host fundraising events, inviting guests, or hiring an email strategist to run marketing campaigns – which is time-consuming and expensive.

The solution? Collecting online donations via WordPress or WooCommerce plugins to effectively raise funds for special causes, such as charities, non-profits, or relief funds.

This article shares the best, easy-to-use, affordable WooCommerce fundraising and donations plugins you can use. Let’s get started!

WooCommerce: How to Send Newsletters to Your Customers

Sending emails (newsletters, broadcasts or similar) to customers is an integral part of a WooCommerce marketing strategy. Email marketing is an outstanding tool that allows you to connect with your customers, keep them informed about your products, services, or discounts, get them to return to your site, and drive new sales.

Unlike other popular channels, like social media – emails provide a personal touch and let you reach your target consumers directly in their inboxes. Statistics suggest that while 87% of B2B marketers leverage email as a distribution channel – 79% of B2C marketers use emails to promote their new blog posts and articles.

And one such critical email marketing solution is email newsletters. They are extremely beneficial to stay in touch and build trustworthy relationships with existing and potential customers.

So, if you’re looking for solutions to send automated newsletters to your WooCommerce customers – you’re at the right place. But first, let’s learn more about the benefits of actually sending newsletters.

WooCommerce: 10 Most Popular Free Plugins

WooCommerce is one of the most popular eCommerce platforms that allows you to launch your online business, build high-functionality online stores for your clients, or take your brick-and-mortar store online.

Powering over 28.19% of all online stores, WooCommerce’s versatility and open-source nature allow businesses to build their dream store, add unlimited products and consumers, take orders, and increase sales.

The core WooCommerce plugin holds 68% of the usage distribution – the highest on the internet. However, despite its popularity, the official WooCommerce plugin lacks several features you might need for your eCommerce store. But to make up for that, it offers several plugins that allow you to enhance your store’s functionality and improve customer experience.

But choosing from over 4228 WooCommerce plugins from WordPress.org can get overwhelming. So, to make your job easier, we’ve hand-picked the best free WooCommerce plugins you can use on your store to take it to the next level. Let’s dive in!

WooCommerce: How to Drive Sales With Opt-ins

One of the hardest aspects of running a WooCommerce store is lead generation. Whether you want to convert visitors into subscribers or encourage them to make purchases, you may be looking for effective ways to convince users to take desired actions.

This is where opt-in campaigns come in handy. When executed correctly, opt-ins can encourage visitors to engage with your brand in a variety of ways.

This strategy is typically used in email marketing. You can add a pop-up on your site that encourages users to sign up to your newsletter to receive offers and deals in their inboxes.

However, you can also use these pop-ups to drive more sales. For example, users who make orders on your website may get messages that prompt them to purchase an additional item to qualify for a discount or free shipping.

While this process may seem a little complicated, it’s actually quite simple. All you need to get started is a powerful plugin that will enable you to create high-converting, automated campaigns easily.

In this article, we’ll take a closer look at opt-in campaigns and how they can help you boost your sales. We’ll then show you how to set up three effective campaigns for your WooCommerce store. Let’s get started!

WooCommerce: Waiting List for Out-Of-Stock Products

There’s no better feeling than “selling out” and still having more customers who want to buy your products. But while this image looks exciting, it comes with a considerable downside.

Sold-out products put you at risk of losing customers – simply because they wouldn’t know when a product is back in stock to purchase it. They can also frustrate your customers and make them buy from your competitors instead, leading to business and customer loss.

But what if there was a way to avoid this?

By enabling waitlists for your online store, you can keep customers updated about their favorite product’s availability and immediately notify them when it’s back in stock.

This will not only help you keep customers engaged but also prevent you from losing valuable sales. You don’t have to take our word for it – research suggests notifying customers when products come back in stock turns 10-15% of requests into actual purchases.

Creating and managing waiting lists online can be pretty taxing with all the back-and-forth. Good thing you have WooCommerce waitlist plugins to make the job easy for you. These plugins help you manage your stock, add customers to waitlists, and automatically send alerts about their desired products.

This article will take you through six of the best WooCommerce waitlist plugins that can help you recover missed sales. But first, let’s understand how these plugins work and can help your bottom line.

WooCommerce: How to Customize Email Templates Without Coding

On a daily basis, you probably use drag-and-drop in a variety of interfaces. For instance, drag and drop your Gmail items to its category, upload files to WordPress media library, or organize your phone home screen apps.

While many page builder platforms come in to help you design your website with drag-and-drop, building WooCommerce transactional emails is still considered as a complex task.

By default, WooCommerce email settings only allow you to change basic color profiles and text. In order to customize further, you will have to modify the theme code.

If you are a non-techie and don’t want to crack the code between the scripts in wp-content/plugins/woocommerce/templates/emails/email-styles.php or so, using a drag-and-drop email builder framework is the best solution.

WooCommerce: How to Increase Your Word-of-Mouth Sales

You know word-of-mouth is hands down the most cost-effective, lucrative, and fastest way to convert prospects into customers. You have repeat customers that seem to love you, but they hardly engage or spread the good word around. Your mailing list isn’t growing, your products have a negligible number of reviews, your referrals are a bust.

You want to drive traffic and hope to establish strong sustainable word-of-mouth channels to find new customers – but nothing you have tried so far has worked as well as it should have.

If this sounds like you – you’re at the right place. This article will look at some of the key aspects of sharing that help promote word-of-mouth sales and how your store can optimize these to scale your business easily and convert your prospects faster.

WooCommerce: How to Increase Your Conversions With Pre-Sales Activities

Online shoppers are expected to find your store, browse through your products and complete the purchase on their own. Those who seek variety, convenience and flexibility while shopping online, don’t mind the lack of human touch.

However, getting users to actually land on your WooCommerce store, get interested in the products and initiate a purchase can require some pre-sales effort.

Pre-sales process is a combination of activities performed to acquire new customers. It starts early on when you profile the target customers for your WooCommerce store and design your offerings according to their needs. Once they arrive on your website, your intention should be to ensure that they don’t leave without buying or at least engaging with you.

Furthermore, you can prioritize leads, move them through the sales funnel at a faster rate, and improve conversions while creating a positive customer experience.

So, how should you be setting up a robust pre-sales process for your online business?

Well, here is a list of the top ways to implement pre-sales functionality on your WooCommerce store so that you can optimize your conversions.

WordPress: MailOptin Forms Plugin Review

For sustainable growth in an online business, one has to pay critical attention to list building. The email list is an essential aspect of every successful business, it is one way of marketing that never goes old. As far as emails continue to exist, people will continue to make use of it for business and communication.

With Email marketing, you can continually reach out to your loyal customers regarding products and services information with minimal effort compared to reaching out to random people every time you need to push out information about your business. The email list ensures that re-targeting an audience doesn’t stress you out.

While re-targeting your customers via a mailing list is key to profitability online, the problem lies in building an email list. As this has become a great challenge for list builders, a lot of developers have tried to create marketing solutions overcome the challenge. Not many have succeeded in the quest, however.

Well, that is not to burst your bubble, there are a couple of email marketing software that has really made list building easy, achievable and cost-effective. If you are really serious about building a profitable email list, you won’t find it on a free-to-use solution. The best features that you can use to improve conversion with action-based messages and understand the behaviour of your visitors are found in premium list building plugins.

In this article, I want to talk extensively about one of such plugins called MailOptin. This WordPress plugins is designed to help you start your list building journey in next to no time. Within a few minutes, you should have your optin form for collecting email addresses from your visitors. One of the things MailOptin lets you do is to decide how you want to grow your list, you can use an aggressive approach; displaying your optin forms on page load or the less intrusive approach; displaying your optin forms only when a visitor is about to leave your site. This whole phenomenon is called Exit Intent, and we are going to delve into it later down this review, but before then, let’s walk through what MailOptin has to offer.

WooCommerce: How To Make A Website GDPR Compliant? (12 Steps)

Ok, we all know that the EU General Data Protection Regulation (GDPR) will come into force on the 25th May 2018.

So the main question is: what changes do we need to make on our WooCommerce website to become compliant? And another important query might be: how does GDPR affect non-European WooCommerce websites?

In this article, I will tell you EXACTLY what you need to do. There are a million articles and plugins on WordPress GDPR compliance, but there is no “ultimate” blog that tells you what you should be doing.

If you don’t know what GDPR is or need a good refresher, read Wikipedia’s GDPR page or the “Introduction to GDPR Compliance for WooCommerce Stores” on the official WooCommerce blog.

Many blogs I’ve read and WordCamp events I’ve attended didn’t really give me the answers I needed. I don’t particularly care about GDPR itself, I just want to know what I need to do on my WooCommerce website.

So, let’s see what changes you’re required to make.

Please note: I’m not a lawyer and cannot guarantee this article is going to make you 100% compliant – make sure to assess your GDPR compliance with a qualified consultant.

WooCommerce Advanced Tracking: Analytics, Reports, Exports, Segmentation

If your WooCommerce store already generates a few orders per month, then it’s probably the right time to step up and start analyzing your ecommerce data.

Despite the “WooCommerce > Reports” tab within the WordPress dashboard can give you sales figures, stock takes and customer lists – we all know that’s a very basic, limited functionality. It gives you CSV export but no automation. There are no filters and no segments. It’s accurate but still not enough.

Data plays a vital role on your WooCommerce website. If you can get access to a wider range of figures, reports, screens, calculations, exports, filters, integrations, then it’s very likely you can understand how to increase your profits.

Data can help you identify problems (hello, cart abandonment – biggest responsible for low conversion rates), can help you select popular products for your cross-sell and up-sell strategy, can give you a hint on how to improve the user experience and have them check out faster – as well as giving you a hand analyzing patterns, performances and customer behavior.

In this (very long) post, we’ll take a look at ways to gather ecommerce data beyond the default “Reports” section, generate email digests, print advanced reports, filter and segment orders and customers, and much more. I will be referring to the two biggest tracking software for WooCommerce: Google Analytics and Metorik. Continue reading WooCommerce Advanced Tracking: Analytics, Reports, Exports, Segmentation

WooCommerce: How to Increase Your Website Opt-In Rates?

This is a guest post by Maarten Belmans of Studio Wombat – if you like the article, make sure to thank him in the comments!

Popups…. they sometimes feel like the necessary evil of ecommerce websites. We all see them several times a day, and we click away from them just as often.

On the other hand, if you run one or more ecommerce websites, it’s hard to ignore them completely. After all, anyone with an email marketing campaign needs a way to capture the email addresses of potential customers.

Unfortunately, since few people get excited by popups while they’re browsing, it shouldn’t come as a surprise that the average opt-in rate on a website averages 1.95%. That’s not a very impressive number.

If you are trying to grow your email list, however, you’re probably looking for a new, fun, gamified way to capture email addresses – without annoying your users. Continue reading WooCommerce: How to Increase Your Website Opt-In Rates?