WooCommerce: Sell More With Upsell & Order Bump Plugins

You’ve certainly heard of upsells and order bumps before, but somehow everyone seems to have their own definitions for these terms, the product makers on this list being no exception. The WooCommerce plugin further confuses things by inexplicably categorizing recommendations made on the product page as upsells and recommendations made on the cart page as cross-sells. Therefore, we need to get our terminology straight. 

First of all, we’re talking about product recommendations here, but not the type that simply appears on product and cart pages regardless of whether the shopper has put anything into their cart (we have covered those already). That type of product recommendation plugin often goes by the name of “Related Products for WooCommerce.” It is a crude instrument that gets the job done but is not as finely attuned as the tools in this listicle. 

Keep that in mind: the product recommendations we are discussing here, whether they are upsells, cross-sells, or downsells, are happening during checkout (before you finish your order) or post-checkout (after you finish your order). Upsells are typically defined as attempts to sell a more expensive product than that which has been purchased or is in the cart. Downsells are defined as attempts to sell a less expensive product. Cross-sells are defined as attempts to sell an equal-priced product. 

Sometimes, people specify whether they are talking about recommendations during the checkout or post-checkout process by using the term “post-purchase upsell/downsell/cross-sell.”

Others, like Chris Lema — who has recently established himself as an authority in this domain — refer to order bumps as upsells/downsells/cross-sells that happen during the checkout process and upsells as any type of purchase (no matter the price) that happens during the post-checkout process. This is very common. People use the term upsell to refer to downsells and cross-sells all the time. Unless otherwise stated, we will operate with the definitions set forth in this paragraph. 

So, now that we’re clear on our terms, we can begin discussing the top upsell and order bump products available for WooCommerce. 

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WooCommerce: Top Product Recommendation Plugins

If you’re running an ecommerce site and haven’t spent any time thinking about the product recommendation experience your customers are having, then it’s incumbent on you to start doing so immediately.

Just think where Amazon would be without its robust recommendation engine. Certainly not where it is today.

You might not be able to make recommendations as precise as those of Amazon (that’s almost a certainty when you lack access to the mountains of data Amazon is harvesting to make ever-relevant suggestions), but you might as well work with what you have.

What you have, after all, as a merchant using the WooCommerce platform, is the fruits of countless hours of labor spent on all manner of tools and plugins, including those focused on (no surprise!) product recommendations. 

Product recommendations can come in many forms. There is upselling, which involves attempting to sell a product that is more expensive than that being purchased; there is downselling, which involves attempting to sell a product that is cheaper than that being purchased; and there is cross-selling, which involves attempting to sell a product around the same price as that being purchased.

Upsells, downsells, and cross-sells typically take place during the checkout or post-checkout process. It is assumed that one or more items are already in the cart by the time the product recommendation is made. To be sure, there are many plugins that perform this sort of function, most famously CartFlows. However, in this blogpost, we are not so concerned with these kinds of product recommendation tools. Instead, we will focus our attention on those plugins that let merchants make recommendations on product and cart pages, regardless of whether the shopper has loaded the cart with anything. 

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WooCommerce: Boost Your Sales With Advanced Analytics

Product recommendations is an efficient and proven way to boost your WooCommerce sales.

The downside is that it could be a very time-consuming activity to bundle products manually, as well as the fact that it is not always the logical “pairing” that will generate the most sales.

The way forward is to utilize AI (Artificial Intelligence) and let analytical data models do the work for you.

Meet Engage, an AI-powered product recommendation engine. The type of recommendation vary a bit depending on the page your visitor is viewing. This is mainly because the recommendation model needs input to function properly (e.g. the first time a new visitor lands on your homepage, the model doesn’t know anything about their behavior and therefore it can’t provide recommendations.

But as the user interacts with the website the model picks up on behavioral patterns and is then able to provide better recommendations.

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WooCommerce: Custom Related Products

WooCommerce picks related products on the Single Product Page based on product categories and/or product tags. Related products are very important to the shopping experience, and sometimes this is not enough – what if you want to automatically show certain products based on different criteria?

So, here’s a quick snippet to e.g. get related products with the same product title of the current one. A very strange example, but you can use this as reference in case you want to get products based on different criteria.

The get_posts() function, in fact, can be customized to get products with a given stock, specific price range, same custom field value, search term, and so on.

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WooCommerce: Checkbox to Disable Related Products Conditionally

Here’s how you can display a “checkbox” in the product edit page in order to hide the Related Products section in case this is checked. This is something you can also reuse to hide other sections in the same way – for example you might need to hide product tabs or featured image in certain cases.

I’ve coded this in 15 minutes for a client so why not sharing it with you too? Here’s the full snippet, enjoy!

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WooCommerce: How to Remove Related Products

Some store owners like to keep their product pages as clutter-free as possible. They want to remove all the unnecessary stuff and keep the focus of the page about the particular product.

On the WooCommerce single product page, you will find 3 (or more) related products. In this tutorial, we will show you how to remove these related products using a simple code.

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