WooCommerce: Related Products Custom Heading & Subheading

Related products automatically show on the WooCommerce Single Product page. We’ve already seen some tutorials here on Business Bloomer regarding them, such as one for displaying a custom list of related products instead of the default one, which uses product categories and tags in common.

Today I want to cover the actual “Related products” title (H2) and also find a way to display an additional piece of content right below it (subheading). Enjoy!

Here’s the customized view of the Related Products section on the WooCommerce Single Product page: a different heading (“Customers also viewed” instead of “Related products”) and add a new subheading.

PHP Snippet #1: Rename “Related products” Title @ WooCommerce Single Product Page

WooCommerce gives us a nice filter so that we can completely change the wording. For example, let’s change “Related products” to “Customers also viewed”:

 * @snippet       Rename Related Products Heading @ WooCommerce Single Product
 * @how-to        Get CustomizeWoo.com FREE
 * @author        Rodolfo Melogli
 * @compatible    WooCommerce 7
 * @donate $9     https://businessbloomer.com/bloomer-armada/

add_filter( 'woocommerce_product_related_products_heading', 'bbloomer_rename_related_products' );

function bbloomer_rename_related_products() {
   return "Customers also viewed";

PHP Snippet #2: Add Subheading Below “Related products” Heading @ WooCommerce Single Product Page

You may also want to add more text below “Related products”, for SEO and marketing purposes. This is a little trickier as there is no WooCommerce action hook available, so I had to find a workaround and print content BEFORE the related products loop:

 * @snippet       Related Products Subheading @ WooCommerce Single Product
 * @how-to        Get CustomizeWoo.com FREE
 * @author        Rodolfo Melogli
 * @compatible    WooCommerce 7
 * @donate $9     https://businessbloomer.com/bloomer-armada/

add_filter( 'woocommerce_product_loop_start', 'bbloomer_related_products_subheading' );

function bbloomer_related_products_subheading( $html ) {
	if ( wc_get_loop_prop( 'name', 'related' ) ) {
		$html = '<p>Here you can find a selection of popular products that were viewed and purchased by other customers based on your interests. Enjoy!</p>'. $html;
	return $html;

Where to add custom code?

You should place PHP snippets at the bottom of your child theme functions.php file and CSS at the bottom of its style.css file. Make sure you know what you are doing when editing such files - if you need more guidance, please take a look at my guide "Should I Add Custom Code Via WP Editor, FTP or Code Snippets?" and my video tutorial "Where to Place WooCommerce Customization?"

Does this snippet (still) work?

Please let me know in the comments if everything went as expected. I would be happy to revise the snippet if you report otherwise (please provide screenshots). I have tested this code with Storefront theme, the WooCommerce version listed above and a WordPress-friendly hosting.

If you think this code saved you time & money, feel free to join 17,000+ WooCommerce Weekly subscribers for blog post updates and 250+ Business Bloomer supporters for 365 days of WooCommerce benefits. Thank you in advance!

Need Help with WooCommerce?

Check out these free video tutorials. You can learn how to customize WooCommerce without unnecessary plugins, how to properly configure the WooCommerce plugin settings and even how to master WooCommerce troubleshooting in case of a bug!

Rodolfo Melogli

Business Bloomer Founder

Author, WooCommerce expert and WordCamp speaker, Rodolfo has worked as an independent WooCommerce freelancer since 2011. His goal is to help entrepreneurs and developers overcome their WooCommerce nightmares. Rodolfo loves travelling, chasing tennis & soccer balls and, of course, wood fired oven pizza.

4 thoughts on “WooCommerce: Related Products Custom Heading & Subheading

  1. I really liked this snippet, for me it is very useful to change the title of woocommerce related products and being able to add additional text is a very valuable plus.
    Would you be so kind as to tell me how to do the same with upsells? It can be changed in the settings but I can’t add additional text.
    You have a very valuable site for those of us who have stores in woocommerce.
    Thank you

    1. Thank you! Ok, I’ll see if I can write a snippet in a couple of weeks

Questions? Feedback? Support? Leave your Comment Now!

If you are writing code, please wrap it between shortcodes: [php]code_here[/php]. Failure to complying with this (as well as going off topic, not writing in English, etc.) will result in comment deletion. You should expect a reply in about 2 weeks - this is a popular blog but I need to get paid work done first. Please consider joining BloomerArmada to get blog comment reply priority, ask me 1-to-1 WooCommerce questions and enjoy many more perks. Thank you :)

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