WooCommerce: Related Products Custom Heading & Subheading

Related products automatically show on the WooCommerce Single Product page. We’ve already seen some tutorials here on Business Bloomer regarding them, such as one for displaying a custom list of related products instead of the default one, which uses product categories and tags in common.

Today I want to cover the actual “Related products” title (H2) and also find a way to display an additional piece of content right below it (subheading). Enjoy!

Here’s the customized view of the Related Products section on the WooCommerce Single Product page: a different heading (“Customers also viewed” instead of “Related products”) and add a new subheading.

PHP Snippet #1: Rename “Related products” Title @ WooCommerce Single Product Page

WooCommerce gives us a nice filter so that we can completely change the wording. For example, let’s change “Related products” to “Customers also viewed”:

 * @snippet       Rename Related Products Heading @ WooCommerce Single Product
 * @how-to        Get CustomizeWoo.com FREE
 * @author        Rodolfo Melogli
 * @compatible    WooCommerce 7
 * @community     https://businessbloomer.com/club/

add_filter( 'woocommerce_product_related_products_heading', 'bbloomer_rename_related_products' );

function bbloomer_rename_related_products() {
   return "Customers also viewed";

PHP Snippet #2: Add Subheading Below “Related products” Heading @ WooCommerce Single Product Page

You may also want to add more text below “Related products”, for SEO and marketing purposes. This is a little trickier as there is no WooCommerce action hook available, so I had to find a workaround and print content BEFORE the related products loop:

 * @snippet       Related Products Subheading @ WooCommerce Single Product
 * @how-to        Get CustomizeWoo.com FREE
 * @author        Rodolfo Melogli
 * @compatible    WooCommerce 7
 * @community     https://businessbloomer.com/club/

add_filter( 'woocommerce_product_loop_start', 'bbloomer_related_products_subheading' );

function bbloomer_related_products_subheading( $html ) {
	if ( wc_get_loop_prop( 'name', 'related' ) ) {
		$html = '<p>Here you can find a selection of popular products that were viewed and purchased by other customers based on your interests. Enjoy!</p>'. $html;
	return $html;

Where to add custom code?

You should place custom PHP in functions.php and custom CSS in style.css of your child theme: where to place WooCommerce customization?

This code still works, unless you report otherwise. To exclude conflicts, temporarily switch to the Storefront theme, disable all plugins except WooCommerce, and test the snippet again: WooCommerce troubleshooting 101

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Rodolfo Melogli

Business Bloomer Founder

Author, WooCommerce expert and WordCamp speaker, Rodolfo has worked as an independent WooCommerce freelancer since 2011. His goal is to help entrepreneurs and developers overcome their WooCommerce nightmares. Rodolfo loves travelling, chasing tennis & soccer balls and, of course, wood fired oven pizza. Follow @rmelogli

4 thoughts on “WooCommerce: Related Products Custom Heading & Subheading

  1. I really liked this snippet, for me it is very useful to change the title of woocommerce related products and being able to add additional text is a very valuable plus.
    Would you be so kind as to tell me how to do the same with upsells? It can be changed in the settings but I can’t add additional text.
    You have a very valuable site for those of us who have stores in woocommerce.
    Thank you

    1. Thank you! Ok, I’ll see if I can write a snippet in a couple of weeks

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