
Upselling, the art of suggesting additional products or services to customers, is a cornerstone of successful e-commerce. However, the timing of these offers can significantly influence their effectiveness. Should they appear before checkout, during the checkout process itself, or after the purchase is complete?
A recent conversation among developers explored this very question, weighing the pros and cons of different upsell placements and considering how they impact both conversion rates and customer satisfaction.
This post delves into the various upsell strategies, examining the nuances of pre-checkout offers, order bumps, and post-purchase engagement, and offering insights into how to optimize these techniques for maximum impact.
The goal is to help businesses strike the right balance between increasing average order value and creating a positive, non-intrusive shopping experience.
Continue reading WooCommerce Upselling: Before, During, or After Checkout?