If you’re looking for a WordPress theme for your WooCommerce store, then you should be searching for a theme that’s fast and packed full of useful features.
However, as you’ve probably realized by now, this can be difficult to find.
Typically, most WooCommerce themes will either be fast with minimal features to avoid slowing things down or feature-rich but slow due to all the bloat from the extra functionality.
You can even find themes that combine the worst of both worlds, being slow and lacking features, but the less said about those themes, the better!
However, while it’s rare, you can find themes that are both fast and have valuable features.
One theme that claims to fall into this category is Shoptimizer. It’s a well-established WooCommerce theme from the CommerceGurus team built to load quickly and come with the features needed for a successful eCommerce store.
In this Shoptimizer review, we explore the key features of this theme. We’ll also determine whether or not this is a high-performance theme that will help your eCommerce store load as quickly as possible.
Why Insist On a Fast Theme?
Research consistently shows that slow load times negatively impact conversion rates and many other essential factors.
Therefore, it’s vital that you choose the fastest theme possible. Otherwise, you’ll experience low search engine visibility, negative user experience, and poor conversion rates.
However, you also need to build an eCommerce store that has the right set of features to make it a success without that extra functionality slowing down your site.
In this Shoptimizer review, we’ll find out if this theme can deliver on both fronts or if you need to look elsewhere.
About Shoptimizer
Shoptimizer is a theme that was built with performance as its main focus. Its goal is to help you turn more visitors into customers. This is achieved by delivering fast load times and including conversion-focused features.
Designed solely for WooCommerce stores, all of its features have been included to enhance online shops built on this popular platform.
Shoptimizer has been available for a few years now and has been regularly updated since its launch. Thanks to this, the design of the templates looks as fresh as a recently released theme.
Its time on the market has also ensured that any initial bugs have been ironed out while feedback from its many users has helped the developers steadily improve the theme — something that can’t be said for newly released products.
Shoptimizer also comes with the powerful CommerceKit plugin from the same developers. This is an all-in-one conversion tool for your WooCommerce store that includes even more useful features.
The rest of this review will look at Shoptimzer’s main features and evaluate its performance.
Shoptimizer Features
You can view the full list of features on the Shoptimizer homepage, but here’s an overview of the most important and useful elements of this theme.
Built For Speed
Speed is the most important thing to look for in a WooCommerce theme.
If a theme is slow, even the best features and design won’t be able to make up for the negative impact of slow load times.
Thankfully, Shoptimizer was built to be as fast as possible. Compared to other fast WordPress themes, Shoptimizmer did very well in a series of tests.
When running Shoptimizer through online testing tools, the theme loads very quickly. It also meets all of the recommendations set by Google for both mobile and desktop users.
Therefore, if you’re looking for an eCommerce theme that passes Google’s Core Web Vitals assessments, Shoptimizer is a suitable option.
Optimized For Conversions
With a focus on conversions and turning more visitors into customers, you should be able to generate more sales and increase the average order value at your eCommerce store if you choose Shoptimizer.
Some of the ways this is achieved include:
- Displaying a featured review on product pages to increase conversions.
- A distraction-free checkout experience to reduce cart abandonment rates.
- Displaying trust badges and testimonials on the checkout page to reassure customers.
- Forms for requesting a callback so customers can easily contact your sales team.
- Ability to display shipping information on the product page, such as free shipping details and same-day dispatch conditions.
- Sticky product page elements to keep the add-to-cart button visible at all times.
- FOMO features such as countdown timers for sales and animated stock counters.
- Ability to increase social proof and create a sense of urgency by displaying notifications of product sales.
The above features are optional so that you can set up your shop the way that you want. However, being able to deploy these conversion-focused features should help you sell more products at your store.
eCommerce Store Demo and Templates
Thanks to the modern templates included with Shoptimizer, you can quickly launch your eCommerce store using this theme.
The templates cover all the pages an eCommerce store might need, including multiple templates for your product pages. Thanks to this, you should be able to present your products in the right way for your inventory and audience.
As you can see from the above image, the checkout page includes a countdown timer notifying the customer of how long they have to complete their order. This creates a sense of urgency that’s sure to increase conversions.
The checkout page also includes an order bump element. This recommends related products that customers can add to their order with just one click. It’s an effective way to increase the average order value at your store.
The entire theme is fully mobile responsive. Each template is optimized for smaller screen devices and includes features like swipe-controlled product image galleries. As mobile users make up a growing proposition of online shoppers, it’s vital that you choose a mobile-friendly theme.
You can see the templates in action on the Shoptimizer theme demo site and examples of live sites built with the theme on the homepage.
You can personalize many properties of the templates and your store through the customizer interface. This covers the fonts and typography settings, colors, and much more.
One useful feature you can customize is the ability to display attribute swatches on the product listings pages. If you use this feature, shoppers will be able to see the variations of a product, such as different color variants, as clickable images.
If you want to make more changes to the templates, you can use the supported page builders, which include Elementor and Beaver Builder.
Built To Be Accessible
Shoptimizer has been built and tested for maximum accessibility. It works with screen readers and is compliant with WCAG (Web Content Accessibility Guidelines).
If you want to make your store and its products available to as wide an audience as possible, then choosing an accessible theme is key.
CommerceKit – Additional Powerful Features For WooCommerce
As mentioned, each Shoptimizer purchase includes the CommerceKit plugin, also by the CommerceGurus team.
CommerceKit was created to overcome the problem of WooCommerce lacking many of the essential eCommerce features required to run a successful online shop.
Due to this lack of features, store owners turn to third-party plugins to add the functionality they need. However, these plugins can often slow down a store. They can also be costly. As you’ll usually need to install a separate plugin for each new feature, the problems can multiply.
CommerceKit aims to overcome this issue by providing many useful features in one performance-focused plugin. Not only does this save you money, but it also reduces the impact on performance that installing many plugins can have.
Some of the key features and benefits of using CommerceKit include:
- Ability to increase average order values by displaying recommended “add-on” products via the order bumps feature.
- Additional upgraded product galleries to showcase photos better.
- Ability to display a featured review on a product page to provide social proof.
- Help users to find products and content more easily via the live search tool.
- Ability to create detailed size guides to help customers order the right item.
- Increase urgency by displaying countdown timers on your site and cart.
- Display free shipping notifications to encourage customers to spend more to unlock the reward.
- Sticky add-to-cart buttons that ensure shoppers can add items to the cart wherever they are on a page.
- Easily add custom badges to product images to help them stand out, such as ‘new’ or ‘bestseller.’
- Functionality for creating size guides to help customers order the correct item and reduce returns.
- Built with a performance-first mindset to avoid negatively impacting load times.
- All features and functionality are accessible from one area of WordPress admin rather than multiple separate plugin interfaces.
You can view more of the features and see some of them in action on the CommerceKit page.
As CommerceKit is included with each purchase of Shoptimizer, it’s a great value addition to the product.
Shoptimizer Pricing Details
Shoptimizer is currently available for $49. This includes one year of updates and support. After that, you’ll need to renew your license.
As mentioned, Shoptimizer comes with the CommerceKit plugin, which is packed with useful eCommerce-focused features.
There’s a 10-day money-back guarantee so you can try the theme without risk.
Shoptimizer Review Conclusion
With a focus on performance, conversions, and SEO, Shoptimizer is easy to recommend.
The team behind it — Commerce Gurus — have a long history of working in the eCommerce space and have put their years of experience into building this theme. As Shoptimizer has been regularly updated, you can be sure this product will continue to be improved and supported.
Setting up Shoptimizer is very straightforward. The templates cover all the pages your store will need. Making changes is simple, too, thanks to the customizer interface and support for the best WordPress page builders.
The conversion-focused features of Shoptimizer are great. However, the fact that the theme comes with CommerceKit means you can add even more useful conversion-related elements to your store by simply activating a single plugin.
If all the above sounds good, check out the Shoptimizer product page and online store demo to see for yourself.
