WooCommerce: Switch User Role If Customer Spent More Than $

Many businesses allow their customers to unlock benefits and discounts once a certain spend amount is reached.

Think about a “VIP club“, where members can get an exclusive 20% discount once they reach $1,000 worth of store purchases.

Let’s also say that, when the threshold is reached, you want to promote users from the “customer” role to a custom “VIP customer” role, so that it’s easier to segment your email marketing and overall targeting.

Well, the snippet below will allow you to switch user role once a certain spend is reached. The function will trigger when a customer places an order, so that we can calculate the total spent, and possibly switch their role. Enjoy!

Thanks to the snippet below, customers will automatically switch to the “VIP customer” role (previously created with the plugin mentioned below) once they reach a given total spent threshold.

PHP Snippet: Maybe Switch User Role When Customer Spends More Than $$$ (Lifetime)

Note: of course you first need to create your custom user role (‘vip-customer’ in the example below, but you can name it as you wish as long as you change the code accordingly). You can use the free User Role Editor WordPress plugin if you wish.

 * @snippet       Maybe Switch User Role Upon WooCommerce Order
 * @how-to        Get CustomizeWoo.com FREE
 * @author        Rodolfo Melogli
 * @compatible    WooCommerce 8
 * @community     https://businessbloomer.com/club/

add_action( 'woocommerce_order_status_changed', 'bbloomer_maybe_trigger_switch_user_role' );

function bbloomer_maybe_trigger_switch_user_role( $order_id ) {
	$order = wc_get_order( $order_id );
	$user_id = $order->get_user_id();
	$order_status = $order->get_status();
	$switch_already_done = $order->get_meta( '_bb_role_switched' );
	if ( ! $switch_already_done && $order->has_status( wc_get_is_paid_statuses() ) && wc_user_has_role( $user_id, 'customer' ) ) {
		bbloomer_customer_maybe_upgrade_to_vip( $user_id );
      $order->update_meta_data( '_bb_role_switched', 'true' );

function bbloomer_customer_maybe_upgrade_to_vip( $user_id ) {
   if ( wc_get_customer_total_spent( $user_id ) > 999.99 ) { // THRESHOLD
      $user = new WP_User( $user_id );
		$user->add_role( 'vip-customer' );
		$user->remove_role( 'customer' );

Where to add custom code?

You should place custom PHP in functions.php and custom CSS in style.css of your child theme: where to place WooCommerce customization?

This code still works, unless you report otherwise. To exclude conflicts, temporarily switch to the Storefront theme, disable all plugins except WooCommerce, and test the snippet again: WooCommerce troubleshooting 101

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Rodolfo Melogli

Business Bloomer Founder

Author, WooCommerce expert and WordCamp speaker, Rodolfo has worked as an independent WooCommerce freelancer since 2011. His goal is to help entrepreneurs and developers overcome their WooCommerce nightmares. Rodolfo loves travelling, chasing tennis & soccer balls and, of course, wood fired oven pizza. Follow @rmelogli

Questions? Feedback? Customization? Leave your comment now!

If you are writing code, please wrap it like so: [php]code_here[/php]. Failure to complying with this, as well as going off topic or not using the English language will result in comment disapproval. You should expect a reply in about 2 weeks - this is a popular blog but I need to get paid work done first. Please consider joining the Business Bloomer Club to get quick WooCommerce support. Thank you!

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