If you sell simple products with no variations like books or software – the standard WooCommerce product page is enough and an ideal solution for your WooCommerce store. However, it isn’t the best solution for stores that sell variable products with multiple product variations.
A variable product comes in different variations. A simple example is clothing items, including a shirt – with multiple variation attributes like size, color, and pattern. So, if a shirt is a variable product – a medium-sized shirt, small-sized yellow shirt, or large-sized printed shirt are its product variations.
Thus, a product variation is the final product choice of the customer once they select multiple attributes belonging to a variable product.
By default, WooCommerce displays all your variable products as just that – products with multiple different variations on its shop page. However, you might need a way to display each product variation as an individual product on your WooCommerce shop page to improve customer experience, search functionality and increase overall sales.
So, in this article, we’ll see different ways through which you can split your variable products to show them as a single variation product on your WooCommerce store. But first, let’s see how this process can help your store’s bottom line.
Continue reading WooCommerce: How to Split Variable Products Into Simple Products