
If you’ve experienced the difficulty and high cost of acquiring new customers, you’re not alone. The estimated probability of selling to a new prospect is only five to 20 percent. Compare that to the probability of selling to an existing customer: 60 to 70 percent.
That’s not all. Depending on your business and your industry, it can be five to 25 times more expensive to acquire a new customer than it is to retain one you already have. That’s despite all your pre-sales preparation.
As you can see, retaining your existing customers – or those who show an intent to buy – is paramount. How to increase revenue from them, however, continues to elude many businesses.
Fortunately, it doesn’t need to be hard. With the help of WooCommerce, you can easily create personalized recommendations to attract more sales from customers who are already interested in your offerings.
Using customized recommendations works to your advantage as internet users have grown fond of personalization. In fact, ninety percent of customers find personalization of their shopping journey appealing, and 71 percent feel at least some frustration when the experience is totally impersonal.
In this post, we’ll take a closer look at cross-selling and its benefits. We’ll also show you how you can create an effective strategy for your online store, using the WooCommerce Added to Cart trigger in MailOptin. Let’s get started!
Continue reading WooCommerce: Winning With a Cross-Sell Strategy