The goal of marketing automation is to help you save on effort. However, sometimes it comes at the price of poorly targeted campaigns and half-baked marketing content, which can be outright damaging to your business.
The other problem with most of WooCommerce marketing automation tools is that they have a one-off approach to marketing that aims to get as much as possible from one user interaction – during checkout, for example – without providing for loyalty or retention. This goes against the golden rule of marketing, where your biggest asset is your leads and customers and your biggest mission is to retain them.
The solution is to use a omni-channel marketing approach, where a central tool collects and enriches user behavior and history in a unified profile and then uses that profile to deliver relevant campaigns across all user touchpoints.
This ensures more harmonized marketing, a seamless experience for your users and eventually more trust and engagement with your brand. These are all the ingredients you need to increase the loyalty lifetime value of your users and customers.Continue reading WooCommerce: 4 Ways to Grow Your Sales With Omni-Channel Marketing