This is a guest post by Simon Tomkins of CommerceGurus – if you like the article, make sure to thank him in the comments!
The speed of your WooCommerce store is incredibly important when it comes to converting visitors into customers. Research has shown that even a one second delay can result in 7% of lost orders.
If your WooCommerce site is making $1,000 per day, that one second delay in load time could potentially cost you $25,000 in annual lost sales – not small change! If you are the lucky owner of Amazon, a one second delay in 2017 could have meant a $178 billions * 0,07 = $12.5 billions loss in net revenue…
Once again, a slow WooCommerce website is costing you money.
I spent a great deal of time researching website speed and performance optimization before creating our Shoptimizer WooCommerce theme. Some of the statistics are staggering:
- 73% of mobile users have abandoned a site due to it taking too long
- 47% of people expect a site to load in 2 seconds or less
- 79% of people who encounter a performance issue won’t return again to buy
So, a slow WooCommerce site means unhappy visitors and the loss of potential revenue to competitors.
And today we’ll briefly see what you can do to speed up your WooCommerce website – these are proven performance optimization tricks that can have an immediate impact on your sales conversion rate 🙂
Continue reading WooCommerce: How to Improve the Speed of my Store?
