UX Archives - Business Bloomer

WooCommerce Product Page Optimization: Bringing Variations, Add to Cart, and Reviews Above the Fold

In a Business Bloomer Club Slack thread, a member asked about optimizing their WooCommerce product page to keep essential elements—such as product variations, the add-to-cart button, reviews, and discount badges—above the fold.

This layout change is often seen as a way to enhance user experience and conversion by placing critical details immediately within view. But when it comes to SEO and modern user expectations, is above-the-fold positioning really necessary?

Our community had some valuable insights, balancing layout, SEO considerations, and the evolving habits of online shoppers. Here’s a look at the discussion and practical advice on structuring product pages to best serve visitors and search engines alike.

WordPress: 10 Web Design Mistakes Small Businesses Make

Today’s entrepreneurs are smart and know the importance of having a premium business website. However, most entrepreneurs don’t have a good understanding of website UI and UX.

As a result, they make web design mistakes that adversely impact the performance of the website. The following are 10 of these common web design mistakes that you must keep in mind.

WooCommerce: 6 Tips to Improve User Experience

With the right approach to user experience you can make your WooCommerce website more effective at converting visitors into customers and encouraging existing users to come back to make purchases more regularly.

There are several ways to enhance UX using WooCommerce as a foundation, so here are just a few of the most impactful options available to you.

WooCommerce: How to Choose the Right Theme

WordPress truly powers the web. With over 75 million active websites currently using WordPress, it’s no wonder it’s such a natural choice for so many online businesses. When it comes to eCommerce, WordPress makes it exceptionally simple with WooCommerce.

WooCommerce is the go-to eCommerce solution for WordPress. It’s easy to install, free to use, and full of customization options that make it easy to design your own eCommerce store quickly. With thousands of easy-to-use themes, how do you know where to begin?

It’s worth being strategic when you choose your WooCommerce theme. The right theme is easy to use, enticing to your audience and helps build your brand.

Before you invest your time and money in a theme, make sure you know exactly what to look for. In this guide, we’ll cover everything you need to know to choose the right WooCommerce theme for your site.

WooCommerce: What Are the Top Websites Powered by Woo?

Sometimes your WooCommerce web design clients need a little extra convincing.

Well, I have used the “NYT trick” quite a few times (don’t tell me you haven’t done that at least once)… which goes like this:

“If the New York Times is using WordPress there must be a reason or two, no?” *facepalm*

So, the same applies to WooCommerce. Is WooCommerce scalable? Is WooCommerce just for small businesses? Is WooCommerce hard to maintain? How many products can WooCommerce handle?

Or is it that lots of great websites (more than 30% of them apparently) are powered by WordPress and a percentage of them by WooCommerce, including “big” ones?