WooCommerce: How to Offer Advanced Discounts

Offering discounts is a powerful, time-tested strategy to entice customers and boost sales. 

That’s because customers always appreciate a good deal – and helping them save money on products/services they’re interested in is a sure-fire technique to attract them. In fact, nearly 90% of shoppers used a coupon code last year, which shows how much customers value discounts. 

Discounts can also help you bring more traffic to your website, encourage shoppers to buy more, and thus, increase sales and revenue. So, they’re a win for both sides. 

The good news is WooCommerce offers a solid coupon functionality by default to help you create discounts on your store. 

While it’s great to get started, WooCommerce Discount plugins can come in handy for more advanced features like bulk-generating coupons, restricting discounts to specific users, or creating deals like Buy One Get One (BOGO).

This article will explore some plugins that can help you implement a discount strategy on your store in just a few clicks and “woo” your customers. 

Let’s dive in!

Continue reading WooCommerce: How to Offer Advanced Discounts

WooCommerce: Exclude Product From Discount Coupons

WooCommerce coupon settings allow you to define allowed products (or product categories). What’s missing, however, is the other way around: how to set up a product so that it can never be discounted?

Thankfully, a handy WooCommerce filter comes to the rescue (“woocommerce_coupon_is_valid_for_product“) and we can therefore make all coupons “invalid” when a given product is in the cart. Enjoy!

Continue reading WooCommerce: Exclude Product From Discount Coupons

WooCommerce: Move / Remove Coupon Form @ Cart & Checkout

Coupons: the good, the bad and the ugly. WooCommerce coupon codes are great to convert more sales – but sometimes they get users to pause / stop placing the order until they find a coupon code online (you did it too, I know).

One good workaround that the internet giants such as Amazon and eBay have implemented is to hide the coupon form until an email is entered, or alternatively to move the coupon code to the bottom of the Cart page. This is a very smart move, and gets the user to concentrate on the Cart / Checkout details before entering or searching for a coupon.

So the question is – how to move the coupon code form in the Cart page and remove it from the Checkout page? Well, as usual, a bit of PHP can help us. Here’s how it’s done! Continue reading WooCommerce: Move / Remove Coupon Form @ Cart & Checkout

WooCommerce: How to Keep Your Customers Loyal?

This is a guest post by Michael Lazar of ReadyCloud – if you like the article, make sure to thank him in the comments!

Customers are the backbone of any ecommerce store, but loyal customers are the shining stars. They cost less to retain, and they are easier to sell to – not to mention that they’ll do some of your marketing for you via social media.

The biggest names in ecommerce right now are thriving because of their loyal customers. Amazon Prime, for example, has over 100 million subscribers, and Zappos does 75% of their business with repeat customers.

Have you ever wondered how these internet giants have captured and retained customers?

Surprisingly, their tactics are not as expensive and time-consuming as you might think. Even as a small WooCommerce e-tailer, you can provide a shopping experience that will keep your customers coming back.

And here are five ways to make it happen. Continue reading WooCommerce: How to Keep Your Customers Loyal?

WooCommerce: How to Increase Your Website Opt-In Rates?

This is a guest post by Maarten Belmans of Studio Wombat – if you like the article, make sure to thank him in the comments!

Popups…. they sometimes feel like the necessary evil of ecommerce websites. We all see them several times a day, and we click away from them just as often.

On the other hand, if you run one or more ecommerce websites, it’s hard to ignore them completely. After all, anyone with an email marketing campaign needs a way to capture the email addresses of potential customers.

Unfortunately, since few people get excited by popups while they’re browsing, it shouldn’t come as a surprise that the average opt-in rate on a website averages 1.95%. That’s not a very impressive number.

If you are trying to grow your email list, however, you’re probably looking for a new, fun, gamified way to capture email addresses – without annoying your users. Continue reading WooCommerce: How to Increase Your Website Opt-In Rates?