The goal of marketing automation is to help you save on effort. However, sometimes it comes at the price of poorly targeted campaigns and half-baked marketing content, which can be outright damaging to your business.
The other problem with most of WooCommerce marketing automation tools is that they have a one-off approach to marketing that aims to get as much as possible from one user interaction – during checkout, for example – without providing for loyalty or retention. This goes against the golden rule of marketing, where your biggest asset is your leads and customers and your biggest mission is to retain them.
The solution is to use a omni-channel marketing approach, where a central tool collects and enriches user behavior and history in a unified profile and then uses that profile to deliver relevant campaigns across all user touchpoints.
This ensures more harmonized marketing, a seamless experience for your users and eventually more trust and engagement with your brand. These are all the ingredients you need to increase the loyalty lifetime value of your users and customers.
Continue reading WooCommerce: 4 Ways to Grow Your Sales With Omni-Channel Marketing
Since… today, Business Bloomer online courses are affordable for everyone.
It’s unfortunate that digital products (such as our WooCommerce online courses) are priced in USD dollars but there is no adjustment for less privileged countries.
This is a pity because content should be accessible to ALL WooCommerce developers around the world, no matter their income level. I receive dozens of emails per month from amazing people who can’t really afford a USD 397 course because they make that amount of money in 4 months if they’re lucky.
So, let’s change this. Here comes Purchasing Power Parity (PPP) to the rescue.
PPP is a special metric that tells us the real “purchasing power” of a given country. Take a basket of identical goods, pay in your local currency in your own country; purchase the same items in USD in the United States. Compare that difference to the actual exchange rate. Now you really have an idea of how much a country can afford to pay for that basket of goods.
Let’s talk in plain English. Are you from India? You may get up to 75% off our online courses. Are you from South Africa? Maybe a 59% discount! Are you from Argentina? 61% off on average. Are you from Norway? No discount, sorry (it seems you do better than the US). And so on…
In this post, I’ll go through a quick PPP math example to give you some context, and then I’ll tell you how I implemented PPP discounts in this same WooCommerce website.
Want to help me test the PPP discount functionality which is currently in beta? Add a course to cart e.g. CustomizeWoo PRO, select your billing country at checkout, and leave a comment below with the discount you got, if any.
Continue reading WooCommerce: Purchasing Power Parity (PPP) Discounts
Offering discounts is a powerful, time-tested strategy to entice customers and boost sales.
That’s because customers always appreciate a good deal – and helping them save money on products/services they’re interested in is a sure-fire technique to attract them. In fact, nearly 90% of shoppers used a coupon code last year, which shows how much customers value discounts.
Discounts can also help you bring more traffic to your website, encourage shoppers to buy more, and thus, increase sales and revenue. So, they’re a win for both sides.
The good news is WooCommerce offers a solid coupon functionality by default to help you create discounts on your store.
While it’s great to get started, WooCommerce Discount plugins can come in handy for more advanced features like bulk-generating coupons, restricting discounts to specific users, or creating deals like Buy One Get One (BOGO).
This article will explore some plugins that can help you implement a discount strategy on your store in just a few clicks and “woo” your customers.
Let’s dive in!
Continue reading WooCommerce: How to Offer Advanced Discounts
WooCommerce coupon settings allow you to define allowed products (or product categories). What’s missing, however, is the other way around: how to set up a product so that it can never be discounted?
Thankfully, a handy WooCommerce filter comes to the rescue (“woocommerce_coupon_is_valid_for_product“) and we can therefore make all coupons “invalid” when a given product is in the cart. Enjoy!
Continue reading WooCommerce: Exclude Product From Discount Coupons
This is a guest post by Michael Lazar of ReadyCloud – if you like the article, make sure to thank him in the comments!
Customers are the backbone of any ecommerce store, but loyal customers are the shining stars. They cost less to retain, and they are easier to sell to – not to mention that they’ll do some of your marketing for you via social media.
The biggest names in ecommerce right now are thriving because of their loyal customers. Amazon Prime, for example, has over 100 million subscribers, and Zappos does 75% of their business with repeat customers.
Have you ever wondered how these internet giants have captured and retained customers?
Surprisingly, their tactics are not as expensive and time-consuming as you might think. Even as a small WooCommerce e-tailer, you can provide a shopping experience that will keep your customers coming back.
And here are five ways to make it happen. Continue reading WooCommerce: How to Keep Your Customers Loyal?
This is a guest post by Maarten Belmans of Studio Wombat – if you like the article, make sure to thank him in the comments!
Popups…. they sometimes feel like the necessary evil of ecommerce websites. We all see them several times a day, and we click away from them just as often.
On the other hand, if you run one or more ecommerce websites, it’s hard to ignore them completely. After all, anyone with an email marketing campaign needs a way to capture the email addresses of potential customers.
Unfortunately, since few people get excited by popups while they’re browsing, it shouldn’t come as a surprise that the average opt-in rate on a website averages 1.95%. That’s not a very impressive number.
If you are trying to grow your email list, however, you’re probably looking for a new, fun, gamified way to capture email addresses – without annoying your users. Continue reading WooCommerce: How to Increase Your Website Opt-In Rates?