By default, the WooCommerce shop page is quite limited when it comes to customization. Unlike standard WordPress pages, the shop page is a special placeholder that automatically outputs your products, so you won’t find a block editor or content area you can easily edit from the dashboard. This can be frustrating if you want to add extra information, promotional text, trust signals, or even a custom call to action beneath the list of products.
The good news is that WooCommerce provides hooks you can use to inject content exactly where you want it — including right below the products on the shop page. With just a small PHP snippet, you can display anything from simple text to HTML, shortcodes, or even dynamic content. In this tutorial, we’ll look at the correct hook for targeting the shop page only, and show you how to safely add content after the product loop.
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