As your WooCommerce store grows – so do its product variants. On average, a WooCommerce store owns hundreds of inventory items and product variants for sale.
While your goal might be to offer maximum product options to your visitors, with such a wide range of product variations – it can get challenging for your customers to find the exact product they’re looking for.
This is where product filters come into play. Statista suggests that 61% of buyers consider the ease of finding products the most important aspect of an online shopping experience.
No one has time to browse through the long product listings as it’s easier for customers to switch to another store that facilitates product discovery. Thus, product filter options enable your customers to browse through products of their preferences – positively impacting the user experience and increasing the chances of sales.
This article shares the top product filter solutions for your WooCommerce store. But first, let’s learn more about their benefits and how this simple option can affect your store’s bottom line.
Why Should You Use Product Filter Plugins for Your WooCommerce Store
Poor product filtering or the lack of one on your WooCommerce store results in poor product discoverability, a significant driver behind a high bounce rate.
Thus, here’s what product filtering does to eliminate these issues and benefit your business.
- Boosts User Experience (UX): Product filtering has a major impact on your store’s user experience. Customers can use filters to weed out unrelated products and narrow down their options to search for the products they’re looking for.
Thus, it gives customers a few product options to choose from – boosting their shopping experience and increasing the chances of repeat purchases.
- Improves conversions and customer engagement: An effective product filtering solution lets your customers find relevant product matches – increasing engagement and conversions by 26%.
- Enhances product discovery: Most of the time, customers don’t know what they’re searching for. Here product filters can help them sort through what they’re interested in instead of being confused by a plethora of options – increasing your store’s sales and revenue.
Thus, it enables frictionless product discoverability with the best product filtering experience.
While there are plenty of options to add product filters to your WooCommerce store – here is a list of the top WooCommerce product filter plugins to leverage improved UX, conversions, and sales.
WooCommerce Product Filter Plugins For Your Store
YITH WooCommerce Ajax Product Filter
YITH WooCommerce Ajax Product Filter is a flexible and comprehensive plugin to create and add unlimited sets of product filters through its administration panel for particular categories or product pages.
It lets you add filters for a tag, category, rating, price, color, size, on-sale, in-stock, and brand. You can also customize the filter display and choose to show them as radio buttons, checkboxes, multi-select, select dropdowns, labels, or images.
In addition, you can show filters in a modal view – designed for visitors using tabs and smartphones and enable/disable them to make filters work in AJAX.
Other features include customizing the background color of the filters area, choosing whether to show the ‘reset filters’ button, and displaying filters in a horizontal sidebar above your products.
Top feature: It lets you create a group of filters (preset) and choose where to add this preset to your store using the shortcode, the widget, the Gutenberg Block, or the Elementor widget.
For instance, you can create a preset with price, color, size, and category – and display the present to your shop sidebar using a widget.
Price: $89.99/year with a year of updates and support and a 30-day money-back guarantee.
Codecanyon – WOOF – Products Filter for WooCommerce
One of the most flexible, easy, and developer-friendly plugins lets your store visitors search and filter products by their attributes, tags, categories, product taxonomies, price, and meta fields.
However, besides these common filters – you can also filter products by SKU, hierarchy dropdown, rating, on-sales, labels, and images. It also lets you collect statistical data of the search requests using the statistic extension to improve your business effectiveness.
You can use its widget, products shortcode, or special shortcode to insert the product filters in any part of your store. One of its most powerful features, which many other plugins lack offering, is the dynamic products recount – displaying the count of the total product variants in the search form for a specific filter search.
Other features include infinite scrolling, an AJAX product filter, and a built-in search bar enabling product search by text combined with the selected filters.
Top feature: Provides maximum flexibility for developers to add new filters or create one using the WOOF extension API.
Price: The Regular License costs $39, while the Extended License costs $139.
Codecanyon – Product Filter for WooCommerce
Product Filter for WooCommerce is a fast and easy to set up plugin which uses AJAX filtering to allow customers to sort through your product catalog. It lets you filter products by categories, tags, price, taxonomies, attributes, and meta keys.
It works with any page builder supporting WooCommerce shortcodes and lets you create custom filter presets per brand, category, or taxonomies. In addition, you can place the product filters on top of the products or in sidebars as widget filters.
Besides, it offers full customization for filtering elements – including filter terms, checkbox layouts, colors, select boxes, and thumbnails and lets you leverage adoptive filtering to narrow down the filtering criteria.
With this plugin, you also get an intuitive admin user interface, filter analytics, automatic updates, and WPML support.
Top feature: It provides responsive modes for every filter group – allowing you to show filters in sidebars for mobile or handheld devices and on top of the products on desktop.
Price: The Regular License costs $34.
Codecanyon – Filter Everything – WordPress/WooCommerce Product Filter
Filter Everything is a professional and incredible plugin to add filters to your WooCommerce store – which works fast, supports AJAX, is ready to use on any mobile device, and is highly compatible with WordPress themes and plugins like WPML and ACF.
One of its unique features is it lets you create filters for any post type. For instance, you can easily reuse the plugin to create filters for your store products, along with posts and pages. You can also create individual filter sets for different pages and filter posts based on relevant parameters.
It provides a range of other excellent features, including step-by-step filtering, making filtering pages available for google indexing, custom WP Queries support, and URL customization for filtering result pages.
Top feature: Consists of built-in SEO rules – automatically generating H1 title, SEO title, and meta descriptions for filtering pages and generating SEO-optimized archive pages on your store upon user searches.
Price: The Regular License costs $40, while the Extended license costs $140.
Product Filter by WooBeWoo
Product Filter by WooBeWoo is a 100% Elementor compatible plugin that allows your customers to filter products by categories, tags, price, attributes, and taxonomy – providing you with maximum control over the customization of each filter criteria.
It lets you conveniently display filter variations – including dropdowns (single-select), icons for attribute filters (color, rating, size), radio button list (single-select), and checkbox list (multi-select).
It also offers a wide range of options for your customers to sort products by popularity, price, rating, newness, and alphabetical ascending or descending order. Moreover, you can also customize the price filter design with different skin variations (like default, big, flat, sharp, modern, round, circle, and square) and price settings – including currency, input fields, symbol position, and color.
It’s a fully responsive plugin that allows you to display the count and recount of the products per the selected filters.
Top feature: Provides an excellent live preview feature that makes the results appear in the panel right after you alter the settings – making it easier to view the changes on your store and determine whether you wish to keep or remove them.
Advanced AJAX Product Filter
The Advanced AJAX Product Filters plugin lets you add unlimited product filters to your WooCommerce store with a single widget and enables customers to filter products by price, attributes, product category, tags, and custom taxonomies.
Its new version lets you choose from different filters styles – including checkboxes, slider, color, image, and select.
One of its particularly unique features is that it lets you offer visual cues of the product attributes to make your customers understand them better. For instance, you can easily add clickable color swatches, icons, checkboxes, and price sliders to represent the product attributes better.
It’s also one of the most compatible plugins – offering compatibility with WooCommerce themes, plugins, Divi Builder, Elementor Builder, and Beaver Builder. Finally, it also provides SEO-friendly URLs, great custom/premium themes support, drag-and-drop filter building, and a user-friendly filtering sidebar.
Top feature: Its filter box height limit with scroll themes feature lets you limit the height of the filter and display a page scroll when your filter has too many options – preventing page prolonging.
Price: Free, and the paid plugin costs $44, $69, $109, and $169 for 1, 3, 5, and 10 sites, respectively.
Themify – WooCommerce Product Filter
Themify WooCommerce Product Filter is a simple plugin that enables your customers to refine their product search through filter combinations. While several other plugins allow your customers to use only one filter at a time – this plugin enables multiple filter selection – thus boosting customer experiences.
It also includes a simple drag-and-drop form builder – facilitating the creation of an unlimited product search form for your store. In addition, it also provides you with an option to show or hide the product count, pagination, and the ability to sort the products.
Besides, you can also choose between horizontal and vertical filter layouts per your store’s style. All in all, it’s a simple plugin that works perfectly with Elementor, Divi, and Themify Builder product modules.
Check out this plugin documentation to learn more about it and the installation process.
Top feature: Its result page template lets you choose between displaying the filtered results on the same page without the page reload or on another static page.
While the search option conveniently helps your customers find products – it isn’t enough if you sell thousands of products and variants on your WooCommerce store. On the contrary, product filters provide a structured path to narrow down product searches for your customers – improving product discovery and increasing customer fulfillment. Hence, it boosts user experience and ensures higher conversions and better customer engagement.
Surprisingly, a Baymard Institute product filtering study suggests that only 16% of eCommerce websites provide a quality product filtering experience. Unfortunately, it means many eCommerce users experience a not-so-great user experience.
However, if you own a WooCommerce store, explore the WooCommerce product filter plugins we discussed in this article and choose the most suitable option that offers sufficient filtering types and a robust filtering logic that best aligns with your customer’s expectations.
2 thoughts on “WooCommerce: Top Product Filter Plugins For Your Store”
I’d be interested in taking a look at the two you mention with SEO functionality (Filter Everything and Advanced Ajax Product Filters) as we are finding that with a WooCommerce store this is a vital aspect of the filters.
We have been using Premmerce Product Filter for WooCommerce which allows us to create rules for certain filters (but allows us to ensure a page isn’t created for every single filter possibility as this can lead to rank dilution) however we have had an ongoing issue with the wrong canonical being shown for those pages – instead of the filtered page URL being used it still uses the default category page as canonical which effectively renders them useless from a ranking POV.
Do you know if either of these other filters might provide improved functionality in this regard?
Here’s another one to check out. I haven’t tested it yet, but I’ve heard really good things about it.