WooCommerce: Conditionally Display Content to Customers [Shortcode]

Today’s customization will feature a custom shortcode that you can use to display content only to logged in customers: [customers-only]content for customers here e.g. video iframe[/customers-only]

This is perfect for membership sites, LMS platforms, paywalled content.

In my case, only premium Club members with a ‘CLASS’ pass can watch upcoming WooCommerce masterclasses and past recordings, so I needed the shortcode to hide the video to logged out users or logged in customers without a pass.

By wrapping the video iframe HTML inside the shortcode, I can show the video to logged in customers who purchased a given product ID, or alternatively show an error message, which you can see in action here, in the “The recording is now available!” section: https://www.businessbloomer.com/class/behind-the-scenes-how-i-run-business-bloomer/

So, how did I do it? Find out below, and hope you can use it too!

PHP Snippet: Shortcode to Display Conditional Content to Logged In Customers Who Purchased a Specific Product

/**
 * @snippet       Customer Conditional Content Shortcode
 * @usage         [customers-only]content[/customers-only]
 * @tutorial      Get CustomizeWoo.com FREE
 * @author        Rodolfo Melogli
 * @compatible    WooCommerce 8
 * @community     https://businessbloomer.com/club/
 */

add_shortcode( 'customers-only', 'bbloomer_conditional_content_club_members_only' );

function bbloomer_conditional_content_club_members_only( $atts, $content = "" ) {

   // RETURN ERROR MESSAGE IF LOGGED OUT OR DID NOT PURCHASE PROD ID 12345
	if ( ! is_user_logged_in() || ! wc_customer_bought_product( '', get_current_user_id(), 12345 ) ) return '<div class="woocommerce-error"> Sorry, this video is only visible to <b>logged in Business Bloomer Club members with a "<i>CLASSES</i>" or "<i>SPONSOR</i>" pass</b>.<br>If you joined already, please <a href="' . esc_url( wc_get_page_permalink( 'myaccount' ) ) . '">log in</a>.<br>Otherwise, here are 5 reasons you should <a href="/club/">join the Club</a>.</div>';

   // OTHERWISE RETURN CONTENT
	return $content;

}

Where to add custom code?

You should place custom PHP in functions.php and custom CSS in style.css of your child theme: where to place WooCommerce customization?

This code still works, unless you report otherwise. To exclude conflicts, temporarily switch to the Storefront theme, disable all plugins except WooCommerce, and test the snippet again: WooCommerce troubleshooting 101

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Rodolfo Melogli

Business Bloomer Founder

Author, WooCommerce expert and WordCamp speaker, Rodolfo has worked as an independent WooCommerce freelancer since 2011. His goal is to help entrepreneurs and developers overcome their WooCommerce nightmares. Rodolfo loves travelling, chasing tennis & soccer balls and, of course, wood fired oven pizza. Follow @rmelogli