WooCommerce: Set Default Dashboard Login Page to “Products”

When you log in to the WordPress dashboard and WooCommerce is active, you might want to be redirected to a different page rather than the default “Dashboard” one.

For example, you might want to go directly to the “Products” admin page, or maybe to the “WooCommerce > Orders” page. Or, if you are like me on my development website, you want to go straight to the WordPress editor’s functions.php file ๐Ÿ˜€

Either way, saving time on login is what we’re chasing here. Pick your default login page, and then use the two snippets below to target actual logins and direct accesses to wp-admin. Enjoy!

Redirecting dashboard logins to the WooCommerce “Products” admin page

Snippet (PHP): Redirect Dashboard Login to “Products” Page @ WordPress/WooCommerce Admin

 * @snippet       Default Dashboard Page @ WP Admin
 * @how-to        Get CustomizeWoo.com FREE
 * @sourcecode    https://businessbloomer.com/?p=108166
 * @author        Rodolfo Melogli
 * @compatible    WooCommerce 3.5.4
 * @donate $9     https://businessbloomer.com/bloomer-armada/

add_action( 'load-index.php', 'bbloomer_direct_access_wp_dashboard_redirect' );

function bbloomer_direct_access_wp_dashboard_redirect(){
	wp_redirect( admin_url( 'edit.php?post_type=product' ) );

add_filter( 'login_redirect', 'bbloomer_login_wp_dashboard_redirect', 9999, 3 );

function bbloomer_login_wp_dashboard_redirect( $redirect_to, $request, $user ){
	$redirect_to = admin_url( 'edit.php?post_type=product' );
	return $redirect_to;

Where to add custom code?

You should place PHP snippets at the bottom of your child theme functions.php file and CSS at the bottom of its style.css file. Make sure you know what you are doing when editing such files - if you need more guidance, please take a look at my guide "Should I Add Custom Code Via WP Editor, FTP or Code Snippets?" and my video tutorial "Where to Place WooCommerce Customization?"

Does this snippet (still) work?

Please let me know in the comments if everything went as expected. I would be happy to revise the snippet if you report otherwise (please provide screenshots). I have tested this code with Storefront theme, the WooCommerce version listed above and a WordPress-friendly hosting.

If you think this code saved you time & money, feel free to join 17,000+ WooCommerce Weekly subscribers for blog post updates and 250+ Business Bloomer supporters for 365 days of WooCommerce benefits. Thank you in advance!

Need Help with WooCommerce?

Check out these free video tutorials. You can learn how to customize WooCommerce without unnecessary plugins, how to properly configure the WooCommerce plugin settings and even how to master WooCommerce troubleshooting in case of a bug!

Rodolfo Melogli

Business Bloomer Founder

Author, WooCommerce expert and WordCamp speaker, Rodolfo has worked as an independent WooCommerce freelancer since 2011. His goal is to help entrepreneurs and developers overcome their WooCommerce nightmares. Rodolfo loves travelling, chasing tennis & soccer balls and, of course, wood fired oven pizza.

10 thoughts on “WooCommerce: Set Default Dashboard Login Page to “Products”

  1. Hello Rodolfo Melogli, you’re Gem man!! love your coding and your techniques. It helps me a lot to become a good wp developer ๐Ÿ™‚

    1. Great!

  2. Hi,

    Very good article BUT if i like to redirect to Dashboard Order Page ONLY the Shop Manager Users


    1. Hey Pete, thanks so much for your comment! Yes, this is possible – unfortunately this is custom work and I cannot provide a complementary solution here via the blog comments. If you’d like to get a quote, feel free to contact me here. Thanks a lot for your understanding! ~R

  3. Great post! Please confirm how to modify the code to set the Default Dashboard Login Page to other pages, like orders. I’m thinking we simply change the post_type=, such as orders is “shop_order”
    Thank you.

    1. Ken, thanks for your comment! Just get the URL of the page you want to set from the browser itself, and then enter it inside the snippet ๐Ÿ™‚

  4. This is so simple and very useful. Thank you Rodolfo ๐Ÿ™‚

    1. Awesome!

  5. This is so convenient. Thanks for the code ๐Ÿ™‚
    How can I make them redirect to their current page? For both login and register pages?

    Example. I am browsing a product and i want to loging/register to buy it, and after be directed to same page i was looking at?

    1. Hey Richard, thanks for your comment! This is to redirect the website admin, not the customers ๐Ÿ™‚

Questions? Feedback? Support? Leave your Comment Now!

If you are writing code, please wrap it between shortcodes: [php]code_here[/php]. Failure to complying with this (as well as going off topic, not writing in English, etc.) will result in comment deletion. You should expect a reply in about 2 weeks - this is a popular blog but I need to get paid work done first. Please consider joining BloomerArmada to get blog comment reply priority, ask me 1-to-1 WooCommerce questions and enjoy many more perks. Thank you :)

Your email address will not be published. Required fields are marked *