WooCommerce and YOAST SEO plugin: Title and Meta Templates
When optimizing a WooCommerce website with the excellent YOAST SEO plugin for WordPress, I noticed that building “templates” for titles and meta descriptions is not that easy. Mostly when you want to input the product category and the product title.
To optimize WooCommerce products, you can go to WordPress dashboard and click on SEO, Titles & Metas, Post Types, Products. You will see this screen:
The main problem is that if you try to add the following tag in the Title or Meta Description boxes: %%category%% – that won’t show as the product category.
Of course, that is a tag you want to use at it contains the keywords to rank your product and likely match the URL as well. After a bit of research, here is the solution:
It’s as simple as that: use %%ct_product_cat%% and the WooCommerce category (or categories separated by comma) will show. In case of multiple categories, I recommend to enter such tag at the end of the Meta Description sentence, so that it is still readable in English or the language you use.
You can place PHP snippets at the bottom of your child theme functions.php file (delete "?>" if you have it there). CSS, on the other hand, goes in your child theme style.css file. Make sure you know what you are doing when editing such files - if you need more guidance, please take a look at my free video tutorial "Where to Place WooCommerce Customization?"
Does this snippet (still) work?
Please let me know in the comments if everything worked as expected. I would be happy to revise the snippet if you report otherwise (please provide screenshots). I have tested this code with Storefront theme, the WooCommerce version listed above and a WordPress-friendly hosting on PHP 7.3.
Check out these free video tutorials. You can learn how to customize WooCommerce without unnecessary plugins, how to properly configure the WooCommerce plugin settings and even how to master WooCommerce troubleshooting in case of a bug!
Business Bloomer Founder
Author, WooCommerce expert and WordCamp speaker, Rodolfo has worked as an independent WooCommerce freelancer since 2011. His goal is to help entrepreneurs and developers overcome their WooCommerce nightmares. Rodolfo loves travelling, chasing tennis & soccer balls and, of course, wood fired oven pizza.