Ensuring a positive customer experience has become the top priority of eCommerce businesses in 2022 – even overtaking product price and quality as a key brand differentiator according to some analysts.
And one of the most important factors that ensure a positive customer experience is intuitive and seamless website navigation. According to Top Design Firm’s 2021 findings, 38% of customers look for the page’s navigational links and layout when visiting the site for the first time.
So, if your WooCommerce store has a confusing layout or difficult-to-find navigation links and menus, visitors may abandon your store even if you have exactly what they are looking for.
This is when breadcrumbs come into play. Breadcrumbs are website navigational links that appear at the top of your WooCommerce store, product pages, and blog posts. Enabling breadcrumbs makes it easier and quicker for your customers to move around and navigate through your WooCommerce store and find the page or products they’re looking for.
This article shares how you can add breadcrumbs to your WooCommerce store. But before getting into it, let’s see how your store can benefit by adding breadcrumbs.
Continue reading WooCommerce: How to Add Breadcrumbs
It’s no secret that the global eCommerce market size is increasing rapidly. Only a couple of years ago, online sales amounted to 17.8% of total sales. That share is supposed to rise to 21% by the end of 2022 and further still to 24.5% by 2025.
As competition heats up, with more players entering the market, customers have more options to choose from. So, how do you thrive in this fiercely competitive atmosphere and maintain your sales growth, while ensuring customer satisfaction?
eCommerce businesses adopt many strategies to entice customers and improve conversion rates. One such effective strategy is offering the Buy One Get One (BOGO) offer and discounts, which helps acquire new customers and turn them into repeat buyers.
Before we explore how you can add BOGO offers to your store to offer discounts to your customers and improve sales, let’s see how exactly such an initiative helps your store’s bottom line.
Continue reading WooCommerce: How To Set Up Buy One Get One Free (BOGO) Offers
If you sell craft beer, one of the things you can do to increase your sales is setting up an online store where you can sell your beers. Through an online store, you can easily meet the demands of your customers and even deliver the beer to their doorsteps.
When the COVID-19 pandemic struck, many businesses including craft beer businesses could not meet their targets with regards to sales. Their selling activities were affected because they could not deliver beers to restaurants and pubs (they closed down), could not sell to their customers directly, and most shops and stores were closed down.
Selling online and making sure that customers get their beers was the only way left for them. Even though the world has opened up, online shops have picked up and every business needs them for success. So, how do you get started?
Continue reading WooCommerce: How to Sell Craft Beer Online
WooCommerce and Shopify are two of the greatest and most popular eCommerce platforms that allow you to create your online store and generate significant income.
However, as businesses grow – the need for a customizable, flexible, and feature-packed eCommerce platform that offers better control arises. And this is why some entrepreneurs migrate their online store from Shopify to WooCommerce.
Approximately 29% of all online stores use WooCommerce, signifying the sheer popularity of WooCommerce. However, there are still many merchants out there who are not using WooCommerce but have every reason to. The only problem is that switching eCommerce platforms and migrating your store’s products, orders, and customers requires the utmost care and precision to prevent data losses and ensure a smooth migrating process.
So, if you wish to switch your eCommerce platform and sell your products through WooCommerce – this article is for you. In this article, we share some plugins you can use to migrate your store from Shopify to WooCommerce with ease.
But first, let’s look at some reasons and benefits behind considering Shopify to WooCommerce migration.
Continue reading WooCommerce: How To Migrate From Shopify
WooCommerce powers over 26% of global eCommerce websites and is an excellent and convenient way to create your online shop without writing a single line of code.
But besides its convenience – another factor that makes WooCommerce a popular choice is its flexibility. While the core WooCommerce installation helps you create a basic online store with ease – specific paid WooCommerce plugins make it easy to create a customized and ideal business model of your choice.
For instance, several businesses prefer a private WooCommerce store model to grant access or sell products and services to specific customers and hide from the others. This is where a private store for WooCommerce plugins comes into the picture.
A great example is Oriflame – a direct sales leading beauty company that sells products for everyone and reserves some for specific VIP members on their website. They offer benefits like exclusive discounts, access to a complete range of products, and fast delivery to these VIP members.
There can be multiple other reasons behind creating a private WooCommerce store. In this article, we’ll briefly touch on those reasons and share some of the best WooCommerce private store plugins you can use for your WooCommerce store. Let’s go!
Continue reading WooCommerce: How to Create A Private Store
WooCommerce is one of the leading eCommerce platforms marking its territory in the eCommerce industry one website at a time – with over 5 million downloads. It offers a complete online store solution for small and medium-sized businesses and web professionals.
And now, the development team is working at making WooCommerce fully compatible with Gutenberg. And the first phase is about building custom WooCommerce Blocks that can be used in the new WordPress editor.
These blocks come free of cost and let you customize and change the complete look and feel of your WooCommerce store – without typing a single line of code. With a simple drag and drop tool – you can place your store products wherever on the website in whichever desired format.
In part 1 of this article we saw ten WooCommerce blocks and their significance. In this article, we’ll talk about ten more blocks you can use for an interactive online store. But first, let’s learn about adding and editing these blocks on your store.
Continue reading WooCommerce: How to Get Started with WooCommerce Blocks – PART 2
Since WordPress 5.0, the default page/post editor has been completely redeveloped. Surely, you’ve heard about Gutenberg.
Bad news is that WooCommerce joined the new editing experience much more slowly, and there are still major things to develop in order to make it Gutenberg-friendly.
The compatibility progress can be tracked via the WooCommerce Blocks official plugin, which states “You can use this plugin if you want access to all the available blocks for WooCommerce – including experimental ones. Our current “stable” blocks are bundled into WooCommerce, and can be added from the “WooCommerce” section in the block inserter“, because you can find their “beta” blocks in there, those they call “experimental” and that will be officially released into WooCommerce once they are approved.
In this article, we’ll specifically dive deep into WooCommerce Blocks – what they are, why they’re important, how many blocks are available, and how you can use them.
Since this is a huge topic – we have twenty WooCommerce Blocks to cover – we’re dividing it into two parts. This article will evaluate the first ten Blocks you can use in your store. But first, let’s identify what WooCommerce blocks are and investigate why they are so important.
Continue reading WooCommerce: How to Get Started with WooCommerce Blocks – PART 1
The COVID-19 pandemic has made millions of restaurants around the globe shut their doors and adapt to a different and much more convenient way of doing business – accelerating the online restaurant ordering system.
Several third-party services like Uber Eats and Grubhub can help you get your restaurant menu online and take online food orders. However, their downside is that they come with a huge cost – and cut 20-30% from your earnings. Plus, they also come with a lack of control and access over your listing, user-friendliness, and menu design.
Enter WooCommerce restaurant plugins.
While the process of setting up your own online food delivery system may seem taxing – WooCommerce restaurant plugins make it easy and affordable with their quick setup, ease of management, and high versatility and customizability.
Ciao Italia Ristorante, an Italian restaurant in the US, made the most out of WooCommerce Restaurant Ordering Plugin in the pandemic to let their customers order food from their homes and leverage curbside pickup. The plugin allowed them to design a one-page food ordering form – making food ordering and checkout quick and easy for their customers.
Adam Tracksler, who developed the website, said they launched on day one, and the plugin allowed them to focus on the design and get their restaurant going and website running quickly amidst the pandemic – boosting revenue and saving infrastructure costs.
Several other restaurants around the globe today use WooCommerce restaurant plugins to offer a comfortable and fast order and checkout process for customers and eliminate the need to pay a major chunk of their hard-earned money to third-party services.
Let’s explore some of the best WooCommerce restaurant plugins to help you get 100% of your revenue straight from the customers and boost your business revenue.
Continue reading WooCommerce: How To Sell Restaurant Food Online
eLearning has become the “new normal” since the pandemic, as the number of course creators has increased and the demand for online learning has expanded.
Compared to one-on-one tutoring, which has an 8-10% retention rate, eLearning has an exceptional retention rate of 25-60%. A significant reason behind this is the control and flexibility it offers people over where, when, how, and what they want to learn.
If you’re someone who owns an eLearning website, one thing that can make you significantly stand out, get more customers, and drive referrals is – offering the best learning experience to your audience.
However, it’s not that easy. From building effective courses, and updating modules and lessons to ensuring an excellent and user-friendly interface with round-the-clock customer support – handling everything manually is challenging.
Enter WooCommerce Learning Management System (LMS) plugins.
These plugins help you design courses professionally and improve the learning experience through advanced features, functionalities, and customizations that best suit your course and your audience’s needs.
We’ve done the legwork for you and compiled a list of the top four WooCommerce LMS plugins that will help you build and manage your online courses seamlessly, offering a truly immersive learning experience to your audience. But first, let’s quickly understand what WooCommerce LMS plugins are and how they work.
Continue reading WooCommerce: How to Sell Online Courses
Say you’re at a clothing store. You know exactly what you want to buy but have to go through the store’s entire catalog to find the product. Sounds like a pointless hassle, right?
Now imagine you had a salesperson to assist you. They’d ask you a few questions – What are you looking for? What’s your budget? What size and color do you want? – and voila, you’ll get just what you wanted.
This is exactly what a product search feature on your store can do for your customers.
Product search allows customers to find items they’re looking for faster, improving their experience at your store and increasing the chances of a sale.
Now, if you have a small WooCommerce store with a handful of products, navigating your website and finding products will be fairly easy.
But if you offer a wide variety of products spread across categories, product search becomes an essential feature.
Given its importance, WooCommerce comes with a default search form, which is great for getting started with this feature on your store. However, this form offers only basic features, letting customers search for products mainly by their names.
For more advanced features – like live search, autocorrection, and providing more relevant results – Woo Product Search plugins can prove to be helpful.
We’ve done the legwork and compiled a list of some of the best WooCommerce Product Search plugins that can enhance your customers’ shopping experience. Let’s explore them!
Continue reading WooCommerce Product Search Plugins to Enhance Customer Experience
When creating and designing an ecommerce store, WooCommerce plugins are an excellent way to add new features and functionalities. But the struggle to find the right, suitable, and affordable plugins can be taxing and time-consuming – especially when there are so many to choose from.
With such an overwhelming choice of plugins, purchasing and using them individually can get expensive as they often come with subscription fees.
On top of that, using too many plugins from different vendors can cause compatibility issues; not all WooCommerce extensions work flawlessly together, especially from different plugin developers.
Besides, too many (bloated) plugins can slow down your website and have a negative impact on search engine rankings.
To avoid these issues altogether, some vendors offer “plugin bundles” or “club subscriptions”: with a single subscription you can get access to several, distinct WooCommerce plugins all at once – without compromising your store’s performance and safety or burning a hole in your pocket.
So, let’s look at the top WooCommerce plugin bundles vendors and see if you can create a fully-functioning ecommerce store with a single purchase.
Continue reading WooCommerce: Save $$$ With Plugin Bundles
Offering discounts is a powerful, time-tested strategy to entice customers and boost sales.
That’s because customers always appreciate a good deal – and helping them save money on products/services they’re interested in is a sure-fire technique to attract them. In fact, nearly 90% of shoppers used a coupon code last year, which shows how much customers value discounts.
Discounts can also help you bring more traffic to your website, encourage shoppers to buy more, and thus, increase sales and revenue. So, they’re a win for both sides.
The good news is WooCommerce offers a solid coupon functionality by default to help you create discounts on your store.
While it’s great to get started, WooCommerce Discount plugins can come in handy for more advanced features like bulk-generating coupons, restricting discounts to specific users, or creating deals like Buy One Get One (BOGO).
This article will explore some plugins that can help you implement a discount strategy on your store in just a few clicks and “woo” your customers.
Let’s dive in!
Continue reading WooCommerce: How to Offer Advanced Discounts
Crocs started by selling just foam clogs, and now they’re a billion-dollar company. Casper earned millions selling only mattresses, while Sara Blakely became one of the youngest self-made female billionaires with Spanx, which sold only underclothes initially.
Can you guess what all these brands have in common? It’s that they started off by selling just one product, built their entire brand around it, and yet became successful.
Today, most eCommerce businesses sell multiple products – because of the presumption that the more products you offer, the higher chances of converting visitors and making a sale. But from managing operations to inventory, a store with many products comes with its own problems.
On the other hand, selling just one product can streamline your store’s operations and make inventory management and handling orders easy.
It allows you to focus all your energy and resources on creating, marketing and improving a single product. If done correctly, this can help you build a significant brand value – as people will start associating your store with your flagship product, making you an expert in your market and helping you stand out from your competitors.
Given its benefits, creating a one-product store is an excellent idea – all you practically need is the right product for your customer’s needs and a solid, easy-to-navigate website.
Lucky for you, this article will help you with the latter, taking you through all the steps of creating a fantastic WooCommerce website for your one-product store.
Continue reading WooCommerce: How to Build a One-Product Website
In WooCommerce, everything is easy until you have a dozen products to manage. But once you start scaling, and maybe need to import hundreds of items, right then is when you go looking for shortcuts.
Problem is – there are single product settings that you must enter manually for each product (or do it in bulk anyway) such as tax status, tax class, shipping class, sold individually, enable reviews and more; you could keep repeating your manual setup operations or fine-tune your bulk editor system to get that done, but what if there were a few lines of code that would simply “set” whatever option you need for ALL products, without worrying whether that specific option is set or not set in the single product edit page?
For example, it happened to a client of mine that we forgot to “enable reviews” on 10,000 imported products so we were left with two choices: re-run the product import, or find something smarter. And the latter is what we’ll cover today.
So, how do you “override” or “force” a specific WooCommerce single product setting without worrying about its actual per-product value, so that products do behave all the same? Here are a couple of ideas. Enjoy!
Continue reading WooCommerce: Define Product Settings Programmatically e.g. Enable Reviews, Sold Individually
Imagine if your customers didn’t have to visit a separate product page every time they wanted to check out a product. They could see product details right from the page they’re on and avoid going back and forth between the store and product pages.
Sounds convenient, right?
This is exactly what a quick view feature on your WooCommerce store can do.
It allows shoppers to view product images, features, and prices from the shop page through a popup window. This way, they can see if they like the product and add it to their cart or simply close the popup and continue browsing items.
That’s not it. By making product surfing and shopping fast and hassle-free, the quick view feature can also help you improve customer experience and increase your store sales and revenue.
Although a pretty useful feature, WooCommerce doesn’t have any default settings to enable a quick view button in your store.
The good news is that there are some great quick view plugins you can use to add this functionality to your shop and optimize it for sales.
We’ve done the legwork and compiled a list of seven of the best WooCommerce quick view plugins you can use for your online store. Let’s dive in!
Continue reading WooCommerce: Top Quick View Plugins
Using WooCommerce product categories is one of the best ways to help your shoppers find what they need quickly and improve their experience at your store.
As a store owner, organizing products into categories will improve product discovery and business efficiency by helping you analyze sales and customer buying patterns better. Moreover, it’ll give a structure to your online store, which is a critical aspect of SEO and can help you rank higher in search results.
These points make a strong case for creating product categories in your store – the good news is that it’s also fairly simple to do this with WooCommerce.
However, the real struggle begins when you have to edit these categories – adding new products, removing items or overwriting them into a new one for example.
Performing these actions on one or two categories may not hurt, but editing a large number of them individually can be a challenge.
Luckily, there are multiple ways you can bulk edit your product categories to save on time and boost efficiency.
In this article, we’ll dive into how you can edit product categories en masse using WooCommerce’s default settings. For more advanced editing options, it’s best to go for plugins – so, we’ll also explore some great plugins you can use for this purpose.
Continue reading WooCommerce: How to Bulk Edit Product Categories
While organic strategies like SEO are great for increasing traffic and conversions for your store, sprinkling some paid advertising into your marketing efforts can give it a much-needed push.
Paid ads offer an excellent way to increase your WooCommerce store’s reach, exposure, and sales. In fact, a survey suggests that the total digital ad spending will reach a whopping $455.30 billion by the end of 2021 – this number shows the increasing importance of paid ads and why you should leverage them for your business.
But whether you display ads on your store to earn extra revenue or create ad campaigns to market your products, managing ads can be challenging and time-consuming.
Fortunately for you, there are some fantastic ad automation plugins that can help you create, run, and track ad campaigns, all from scratch.
This article will explore some WooCommerce plugins that you can use to automate your advertising campaigns. But first, let’s take a quick look at how these plugins work.
Continue reading WooCommerce: Google Ads, Merchant Center, Adsense, Facebook Pixel Integrations
There is an unfortunate (IMO) add to cart button naming on the WooCommerce shop page / category pages / product loops. When an item is out of stock, the “Add to cart” (or “Select options” for a variable product type) button label will turn into “Read more”.
To be honest, that doesn’t really say much to the end customer. It’s quite confusing and doesn’t make much sense.
Today, we’ll see how to change that “Read more” label into something more comprehensible: “Out of stock”. A super easy trick. Enjoy!
Continue reading WooCommerce: Rename “Read more” To “Out of stock” @ Shop
There are many different ways to reach potential new customers and grow your business. However, most of these methods cost money regardless of whether you achieve the desired results.
That’s where affiliate marketing comes in. It is a popular marketing model where you recruit third parties to drive people to your WooCommerce store and purchase your products.
With the right motivation and incentives, these external marketers can be just as indispensable as an in-house marketing team. Even better, you’ll only pay for successful conversions.
If you have a WooCommerce store, it’s easy to create your own affiliate program. Once your program is up and running, you can start signing up affiliate partners. These people will then do all of the hard work for you!
Every time a customer makes a purchase after following an affiliate link, the marketer will get a cut of the profits, and you get to keep the rest. It’s a win-win situation for you and your affiliate partner. Maybe that’s why affiliate spending is forecast to reach $8.2 billion by 2022!
In this post, we’ll discuss why using affiliate programs is one of the most effective ways to grow your business. We’ll then show how to create an affiliate program for your WooCommerce store in four easy steps. Let’s get started!
Continue reading WooCommerce: How to Start an Affiliate Program in 4 Steps
You’ve certainly heard of upsells and order bumps before, but somehow everyone seems to have their own definitions for these terms, the product makers on this list being no exception. The WooCommerce plugin further confuses things by inexplicably categorizing recommendations made on the product page as upsells and recommendations made on the cart page as cross-sells. Therefore, we need to get our terminology straight.
First of all, we’re talking about product recommendations here, but not the type that simply appears on product and cart pages regardless of whether the shopper has put anything into their cart (we have covered those already). That type of product recommendation plugin often goes by the name of “Related Products for WooCommerce.” It is a crude instrument that gets the job done but is not as finely attuned as the tools in this listicle.
Keep that in mind: the product recommendations we are discussing here, whether they are upsells, cross-sells, or downsells, are happening during checkout (before you finish your order) or post-checkout (after you finish your order). Upsells are typically defined as attempts to sell a more expensive product than that which has been purchased or is in the cart. Downsells are defined as attempts to sell a less expensive product. Cross-sells are defined as attempts to sell an equal-priced product.
Sometimes, people specify whether they are talking about recommendations during the checkout or post-checkout process by using the term “post-purchase upsell/downsell/cross-sell.”
Others, like Chris Lema — who has recently established himself as an authority in this domain — refer to order bumps as upsells/downsells/cross-sells that happen during the checkout process and upsells as any type of purchase (no matter the price) that happens during the post-checkout process. This is very common. People use the term upsell to refer to downsells and cross-sells all the time. Unless otherwise stated, we will operate with the definitions set forth in this paragraph.
So, now that we’re clear on our terms, we can begin discussing the top upsell and order bump products available for WooCommerce.
Continue reading WooCommerce: Sell More With Upsell & Order Bump Plugins