
It’s no secret that the global eCommerce market size is increasing rapidly. Only a couple of years ago, online sales amounted to 17.8% of total sales. That share is supposed to rise to 21% by the end of 2022 and further still to 24.5% by 2025.
As competition heats up, with more players entering the market, customers have more options to choose from. So, how do you thrive in this fiercely competitive atmosphere and maintain your sales growth, while ensuring customer satisfaction?
eCommerce businesses adopt many strategies to entice customers and improve conversion rates. One such effective strategy is offering the Buy One Get One (BOGO) offer and discounts, which helps acquire new customers and turn them into repeat buyers.
Before we explore how you can add BOGO offers to your store to offer discounts to your customers and improve sales, let’s see how exactly such an initiative helps your store’s bottom line.
Continue reading WooCommerce: How To Set Up Buy One Get One Free (BOGO) Offers