WooCommerce: Recover $$$ With a Cart Abandonment Plugin

Imagine having a customer who spends ages looking through your online store, adds several products to their cart – only to abandon the order at the last step. Frustrating, right?

Abandoned carts are a significant problem for eCommerce store owners. In fact, research suggests the average cart abandonment rate is nearly 70%. This means that 7 in 10 customers abandon shopping carts, leading to a loss in sales and revenue for businesses. 

But what if there was a way around this? 

Using WooCommerce abandoned cart recovery plugins, you can engage visitors even after they’ve abandoned their carts and left your store to convert them into customers.

In this article, we’ll explore the best plugins for abandoned cart recovery. But first, let’s understand how these plugins work and why you should use them. 

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WooCommerce: Why Enable Sliding Cart?

Cart abandonments are a WooCommerce store owner’s worst nemesis – research suggests a whopping 69.8% of customers abandon shopping carts, causing a massive dip in sales and revenue. The same study also revealed that high and unexpected shipping charges, complicated checkout processes, and inability to see the order total are some major reasons behind cart abandonment. 

But what if there were ways you could overcome these problems and increase conversions? 

Well, we already covered a possible solution here, so we’ll add to that today by looking at floating cart plugins. 

These tools can help your customers view their shopping cart on any page of your WooCommerce store, saving them the back and forth between the page they’re currently on and the WooCommerce cart page. 

Customers can see the items they’ve added to the cart, the order total, shipping costs, and even check out – all without going to another page. This can help smoothen their experience at your store and fasten the buying process, translating into more sales and profits for you.

This article will explore some popular WooCommerce floating cart plugins you can use to leverage this feature on your store. But first, let’s understand how floating carts work and help your online store generate more sales. 

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WooCommerce: Quick Cart Abandonment Solutions

Automattic-acquired WooCommerce platform is one of the largest eCommerce giants – powering 29% of all online stores. It isn’t even a decade old and is already known to be a market leader – with about 5M+ active installations.                  

What makes WooCommerce so popular amongst eCommerce merchants is its enhanced customization ability – allowing them to tweak their store’s appearance and functionalities per specific business goals. However, eCommerce merchants’ biggest unsolved issue is the increasing cart abandonment rates.

This is where Shopify gets a competitive edge with its ShopPay checkout feature – an effective way to speed up transactions and ensure frictionless checkout for customers to reduce cart abandonment.

Today’s customers expect the checkout process to be quick and easy – which otherwise makes them abandon your website and leave the items in the carts unpurchased. The longer it takes for customers to complete the checkout – the more they’re likely to switch to convenient eCommerce stores like Amazon, which offers one-click checkout. Unfortunately, 97% of customers opt out of making purchases simply because it isn’t convenient. 

We discussed the growing fickle nature of customers in the previous article – but the key takeaway is that while WooCommerce provides a convenient default checkout solution, it doesn’t offer a way that matches Amazon’s and ShopPay’s quick and one-click checkout service. 

So, what’s the solution for WooCommerce merchants, and is there any way to provide an equivalent checkout experience as ShopPay or Amazon? Let’s find out. 

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WooCommerce: 5 Ways To Drive Sales In Your Store

The primary goal of your WooCommerce store is to sell, right?

You’ve probably got some snazzy marketing campaigns running, are working to sharpen your SEO tactics, and are using social media to bring more visitors to your store. But, while driving traffic to your site is important, there’s another key metric you need to keep in mind: your conversion rate. After all, what’s the point of bringing visitors to your store if they don’t end up buying anything?

It’s a no-brainer that more traffic is useless if it’s not bringing you more conversions. The key, then, is to focus on doing more with the shop visitors you already have

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WooCommerce: 5 Ways To Increase B2B Conversions

This is a guest post by Matthew Abdalah of Rumbleship – if you like the article, make sure to thank him in the comments!

Customers live in a world of digital distractions and the last place you want your customers to be distracted is during checkout.

Consumer ecommerce (B2C, business-to-consumer) has taught the B2B (business-to-business) world a lot about what a distraction-free, conversion-friendly checkout looks like: we should reference these lessons for best practices.

Due to its ubiquity, your wholesale buyers are conditioned to expect a comparable level of service to what they experience on B2C websites such as Amazon and eBay.

Tactics like 30-day terms, free shipping and bulk discounts are some of the techniques referenced in this article but we’ve compiled a few extra ones.

Here are 5 creative ways to reduce wholesale WooCommerce shopping cart abandonment, increase your sales conversion rate and grow your profits. Continue reading WooCommerce: 5 Ways To Increase B2B Conversions

WooCommerce Advanced Tracking: Analytics, Reports, Exports, Segmentation

If your WooCommerce store already generates a few orders per month, then it’s probably the right time to step up and start analyzing your ecommerce data.

Despite the “WooCommerce > Reports” tab within the WordPress dashboard can give you sales figures, stock takes and customer lists – we all know that’s a very basic, limited functionality. It gives you CSV export but no automation. There are no filters and no segments. It’s accurate but still not enough.

Data plays a vital role on your WooCommerce website. If you can get access to a wider range of figures, reports, screens, calculations, exports, filters, integrations, then it’s very likely you can understand how to increase your profits.

Data can help you identify problems (hello, cart abandonment – biggest responsible for low conversion rates), can help you select popular products for your cross-sell and up-sell strategy, can give you a hint on how to improve the user experience and have them check out faster – as well as giving you a hand analyzing patterns, performances and customer behavior.

In this (very long) post, we’ll take a look at ways to gather ecommerce data beyond the default “Reports” section, generate email digests, print advanced reports, filter and segment orders and customers, and much more. I will be referring to the two biggest tracking software for WooCommerce: Google Analytics and Metorik. Continue reading WooCommerce Advanced Tracking: Analytics, Reports, Exports, Segmentation

WooCommerce: Display Total Discount / Savings @ Cart & Checkout

If you love Ecommerce as much as I do, and are passionate about Sales Conversion Rate and reducing Shopping Cart Abandonment, today’s snippet will come in handy.

Besides, this is officially the first guest blog on Business Bloomer (have ideas? Send me your proposal here)… so let me officially introduce you to today’s author: Jamie Gill, a WordPress & WooCommerce enthusiast from Bradford, UK.

Jamie managed to code a handy snippet to display inside Cart and Checkout totals the total amount of money a customer saved (sale prices plus coupon discounts). Over the years this snippet went through several revisions, but it’s still working smoothly – enjoy!

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