Sales Conversion Rate Archives

WooCommerce: How To Set Up Accurate Paid Advertising Conversion Tracking

This is a guest post by Mark Koemans of W+B. If you like the content, make sure to thank him in the comments!

As a former WooCommerce store owner, I had the pleasure of growing it together with Rodolfo Melogli, from 50K to over 2 million in annual sales.

With paid advertising, we ate our way into the existing sports equipment market in Switzerland. However, our biggest problem was proper tracking.

This led me to work with (and now to work for!) the Digital Marketing agency W+B, which develops and sells one of the most accurate tracking plugins for WooCommerce: the Pixel Manager for WooCommerce.

With this guest post, I hope to be helpful to WooCommerce store owners who are currently considering whether paid ads are a potential revenue stream or not, and those who are not happy with their current results.

You see, the bottom line is this: when you can run a profitable paid ad campaign for your business, you can scale up. And to do so, you need good ads, a decent website, and accurate conversion tracking.

So, let’s take a look at some data, some tips and the Pixel Manager plugin for your WooCommerce website. Enjoy!

WooCommerce: Simple Add To Cart Click Counter

Ever wondered how many visitors actually click “Add to Cart” on your WooCommerce store?

This seemingly simple action holds valuable insights into your product appeal and conversion funnel. By implementing an Add to Cart click counter, you gain a crucial piece of the puzzle, allowing you to calculate your conversion rate more accurately. You already have the number of product sales available, so with this additional piece of data you can assess how effective your product pages are.

In this tutorial, we’ll implement a simple click tracking functionality for a WooCommerce button, guiding you through the setup process and exploring the valuable insights it unlocks. Enjoy!

WooCommerce: How to Enable Distraction-free Checkout

It’s always a sign of success when customers show interest in your products, add them to their carts, and proceed to checkout. But what’s the point if they drop off and leave your site in the middle of the checkout process? Unfortunately, cart abandonment is common, and one of the major reasons behind incomplete purchases is a complicated and distractive checkout procedure.

According to the Baymard Institute research, 26% of online shoppers abandon the carts because of too complicated or too long of a checkout process, significantly impacting the eCommerce sales and revenue – losing $18 billion annually, to be precise.

Losing valuable customers and such a tremendous amount of revenue is no joke – and one of the best ways to prevent this situation is by redesigning the WooCommerce checkout.

The idea is to remove as much clutter and distractions through the checkout procedure – so customers can focus on completing the checkout entirely and end up buying your products.

But first, let’s understand the use of these plugins and how they help your WooCommerce store and eCommerce business.

WooCommerce: How To Set Up Buy One Get One Free (BOGO) Offers

It’s no secret that the global eCommerce market size is increasing rapidly. Only a couple of years ago, online sales amounted to 17.8% of total sales. That share is supposed to rise to 21% by the end of 2022 and further still to 24.5% by 2025.

As competition heats up, with more players entering the market, customers have more options to choose from. So, how do you thrive in this fiercely competitive atmosphere and maintain your sales growth, while ensuring customer satisfaction?

eCommerce businesses adopt many strategies to entice customers and improve conversion rates. One such effective strategy is offering the Buy One Get One (BOGO) offer and discounts, which helps acquire new customers and turn them into repeat buyers.

Before we explore how you can add BOGO offers to your store to offer discounts to your customers and improve sales, let’s see how exactly such an initiative helps your store’s bottom line.

WooCommerce: Recover $$$ With a Cart Abandonment Plugin

Imagine having a customer who spends ages looking through your online store, adds several products to their cart – only to abandon the order at the last step. Frustrating, right?

Abandoned carts are a significant problem for eCommerce store owners. In fact, research suggests the average cart abandonment rate is nearly 70%. This means that 7 in 10 customers abandon shopping carts, leading to a loss in sales and revenue for businesses.

But what if there was a way around this?

Using WooCommerce abandoned cart recovery plugins, you can engage visitors even after they’ve abandoned their carts and left your store to convert them into customers.

In this article, we’ll explore the best plugins for abandoned cart recovery. But first, let’s understand how these plugins work and why you should use them.

WooCommerce Product Search Plugins to Enhance Customer Experience

Say you’re at a clothing store. You know exactly what you want to buy but have to go through the store’s entire catalog to find the product. Sounds like a pointless hassle, right?

Now imagine you had a salesperson to assist you. They’d ask you a few questions – What are you looking for? What’s your budget? What size and color do you want? – and voila, you’ll get just what you wanted.

This is exactly what a product search feature on your store can do for your customers.

Product search allows customers to find items they’re looking for faster, improving their experience at your store and increasing the chances of a sale.

Now, if you have a small WooCommerce store with a handful of products, navigating your website and finding products will be fairly easy.

But if you offer a wide variety of products spread across categories, product search becomes an essential feature.

Given its importance, WooCommerce comes with a default search form, which is great for getting started with this feature on your store. However, this form offers only basic features, letting customers search for products mainly by their names.

For more advanced features – like live search, autocorrection, and providing more relevant results – Woo Product Search plugins can prove to be helpful.

We’ve done the legwork and compiled a list of some of the best WooCommerce Product Search plugins that can enhance your customers’ shopping experience. Let’s explore them!

WooCommerce: Winning With a Cross-Sell Strategy

If you’ve experienced the difficulty and high cost of acquiring new customers, you’re not alone. The estimated probability of selling to a new prospect is only five to 20 percent. Compare that to the probability of selling to an existing customer: 60 to 70 percent.

That’s not all. Depending on your business and your industry, it can be five to 25 times more expensive to acquire a new customer than it is to retain one you already have. That’s despite all your pre-sales preparation.

As you can see, retaining your existing customers – or those who show an intent to buy – is paramount. How to increase revenue from them, however, continues to elude many businesses.

Fortunately, it doesn’t need to be hard. With the help of WooCommerce, you can easily create personalized recommendations to attract more sales from customers who are already interested in your offerings.

Using customized recommendations works to your advantage as internet users have grown fond of personalization. In fact, ninety percent of customers find personalization of their shopping journey appealing, and 71 percent feel at least some frustration when the experience is totally impersonal.

In this post, we’ll take a closer look at cross-selling and its benefits. We’ll also show you how you can create an effective strategy for your online store, using the WooCommerce Added to Cart trigger in MailOptin. Let’s get started!

WooCommerce: Sell More With Upsell & Order Bump Plugins

You’ve certainly heard of upsells and order bumps before, but somehow everyone seems to have their own definitions for these terms, the product makers on this list being no exception. The WooCommerce plugin further confuses things by inexplicably categorizing recommendations made on the product page as upsells and recommendations made on the cart page as cross-sells. Therefore, we need to get our terminology straight.

First of all, we’re talking about product recommendations here, but not the type that simply appears on product and cart pages regardless of whether the shopper has put anything into their cart (we have covered those already). That type of product recommendation plugin often goes by the name of “Related Products for WooCommerce.” It is a crude instrument that gets the job done but is not as finely attuned as the tools in this listicle.

Keep that in mind: the product recommendations we are discussing here, whether they are upsells, cross-sells, or downsells, are happening during checkout (before you finish your order) or post-checkout (after you finish your order). Upsells are typically defined as attempts to sell a more expensive product than that which has been purchased or is in the cart. Downsells are defined as attempts to sell a less expensive product. Cross-sells are defined as attempts to sell an equal-priced product.

Sometimes, people specify whether they are talking about recommendations during the checkout or post-checkout process by using the term “post-purchase upsell/downsell/cross-sell.”

Others, like Chris Lema — who has recently established himself as an authority in this domain — refer to order bumps as upsells/downsells/cross-sells that happen during the checkout process and upsells as any type of purchase (no matter the price) that happens during the post-checkout process. This is very common. People use the term upsell to refer to downsells and cross-sells all the time. Unless otherwise stated, we will operate with the definitions set forth in this paragraph.

So, now that we’re clear on our terms, we can begin discussing the top upsell and order bump products available for WooCommerce.

WooCommerce: How to Drive Sales With Opt-ins

One of the hardest aspects of running a WooCommerce store is lead generation. Whether you want to convert visitors into subscribers or encourage them to make purchases, you may be looking for effective ways to convince users to take desired actions.

This is where opt-in campaigns come in handy. When executed correctly, opt-ins can encourage visitors to engage with your brand in a variety of ways.

This strategy is typically used in email marketing. You can add a pop-up on your site that encourages users to sign up to your newsletter to receive offers and deals in their inboxes.

However, you can also use these pop-ups to drive more sales. For example, users who make orders on your website may get messages that prompt them to purchase an additional item to qualify for a discount or free shipping.

While this process may seem a little complicated, it’s actually quite simple. All you need to get started is a powerful plugin that will enable you to create high-converting, automated campaigns easily.

In this article, we’ll take a closer look at opt-in campaigns and how they can help you boost your sales. We’ll then show you how to set up three effective campaigns for your WooCommerce store. Let’s get started!

WooCommerce: How to Improve Product Search

Personalized search and product navigation have a dramatic impact on ecommerce sales conversions, and for that reason alone, you should include them in your WooCommerce website build.

But how do you improve the standard search function model included with WooCommerce?

Well, reducing search times and quickly matching your customers to products are two great examples of how you can enhance the customer experience and the value of your brand.

Upgrading the WooCommerce product search function with an AI powered search engine is an easy way to dramatically improve your sales conversion rate; a quick win/win.

This article will explain how to upgrade the basic WooCommerce search and provide a genuinely interactive search experience for your website shoppers. Enjoy!

WooCommerce: How to Increase Your Conversions With Pre-Sales Activities

Online shoppers are expected to find your store, browse through your products and complete the purchase on their own. Those who seek variety, convenience and flexibility while shopping online, don’t mind the lack of human touch.

However, getting users to actually land on your WooCommerce store, get interested in the products and initiate a purchase can require some pre-sales effort.

Pre-sales process is a combination of activities performed to acquire new customers. It starts early on when you profile the target customers for your WooCommerce store and design your offerings according to their needs. Once they arrive on your website, your intention should be to ensure that they don’t leave without buying or at least engaging with you.

Furthermore, you can prioritize leads, move them through the sales funnel at a faster rate, and improve conversions while creating a positive customer experience.

So, how should you be setting up a robust pre-sales process for your online business?

Well, here is a list of the top ways to implement pre-sales functionality on your WooCommerce store so that you can optimize your conversions.

WooCommerce: The Elusive Nature of 1-Click Checkout

Increasing sales and conversion rates is one of the major goals of every eCommerce store owner. However, it’s no secret that you can only achieve it by attaining a peak level of user and customer experience.

While at the beginning of the dot com online shopping era, customers were elated with the mere fact that they could buy anything they desired from the comfort of their homes – no matter the payment method or how long the delivery takes. Customers today are very particular about their preferences and expectations – especially when it comes to checkout.

Checkout is an essential factor in improving customer experience as it’s where your customers finalize their sales and pay for the products or services you offer. For example, Amazon – one of the biggest eCommerce giants, provides an optimal and one-click checkout experience to its customers.

While many eCommerce companies still cling to the multi-step checkout process – one-click checkout delivers simplicity and speed in the customer checkout process. The key is to make checkouts smooth and quick – eliminating the hassle of entering card details repeatedly for your customers. Out of 69.80% of cart abandonment rate – 18% of customers abandon their carts because of a long and complicated checkout process.

The solution? PeachPay, the one-stop-shop checkout & payment plugin for WooCommerce.

An instant and less complicated checkout process significantly impacts conversion rates and boosts your sales. So, in this article, we’ll see how you can use and enable PeachPay – an excellent WooCommerce-funded checkout & payment plugin, to boost conversions and sales.

But first, let’s quickly see how a one-click checkout solution will benefit your WooCommerce store.

WooCommerce: 5 Plugins That Will Increase Your Conversions

Conversion rate is one of the most important metrics to look out for when running an online store.

Once you have your store all set up and start attracting traffic to your site through SEO and paid advertising, it’s now time to look at how many of your store’s visitors are converting.

Let’s step back for a moment and take a look at what a conversion is, anyway? Conversion happens when a prospect does what you want them to do.

If the purpose of a page is to get the email address of the visitor, you’ll have a successful conversion when a visitor lands on your page and drops their email address.

In terms of eCommerce, conversions usually refer to the event when a visitor buys your products and completes the checkout process. Or simply put, it means a big, fat sale.

If you thought attracting people to your site was enough to persuade them to buy your products, well, you’re seriously mistaken. It turns out that the average conversion rate in eCommerce is only 1-2%. So, even if you’re doing everything right, you’ll be closing the deal only 2% of the time.

That means every little bit matters.

In this difficult territory of getting people to convert, comes a list of growth-hacking and optimization plugins for WooCommerce that will put your store’s conversions on fire.

WooCommerce: 5 Ways To Drive Sales In Your Store

The primary goal of your WooCommerce store is to sell, right?

You’ve probably got some snazzy marketing campaigns running, are working to sharpen your SEO tactics, and are using social media to bring more visitors to your store. But, while driving traffic to your site is important, there’s another key metric you need to keep in mind: your conversion rate. After all, what’s the point of bringing visitors to your store if they don’t end up buying anything?

It’s a no-brainer that more traffic is useless if it’s not bringing you more conversions. The key, then, is to focus on doing more with the shop visitors you already have.

This is where website analytics (such as those collected and stored by Google Analytics and Metorik) can be a game changer. Read on for 5 CRO hacks for WooCommerce users.

WooCommerce: How to Customize Checkout For Conversions

I had the honor to speak at WCEU 2020 thanks to WooCommerce, who hosted me in their Sponsor track. It was a short and sweet lightning talk on the first day (Friday), called “Customizing The WooCommerce Checkout To Improve Conversions“, followed by a live coding session on Saturday.

Here’s the video recording of the lightning talk, as well as a few PHP and CSS snippets you can copy/paste to improve your WooCommerce Checkout and immediately expect an increase in conversion rate. So, enjoy the video and then go test the snippets you find below!