WooCommerce: Custom Registration Redirect @ My Account

The WooCommerce My Account register form (when enabled) redirects to… itself once a WooCommerce customer registers. So, what if you want to redirect newly registered users to another page?

Also, when you have a custom Registration page, you may need to redirect users to the… My Account page!

Either way, here’s how to change the default redirect behavior. Enjoy!

PHP Snippet: Redirect Registered Customers to Custom URL @ My Account Page

/**
 * @snippet       Custom Redirect for Registrations @ WooCommerce My Account
 * @how-to        businessbloomer.com/woocommerce-customization
 * @author        Rodolfo Melogli, Business Bloomer
 * @compatible    WooCommerce 6
 * @community     https://businessbloomer.com/club/
 */

add_filter( 'woocommerce_registration_redirect', 'bbloomer_customer_register_redirect' );

function bbloomer_customer_register_redirect( $redirect_url ) {
	$redirect_url = '/shop';  
	return $redirect_url;
}

Where to add custom code?

You should place custom PHP in functions.php and custom CSS in style.css of your child theme: where to place WooCommerce customization?

This code still works, unless you report otherwise. To exclude conflicts, temporarily switch to the Storefront theme, disable all plugins except WooCommerce, and test the snippet again: WooCommerce troubleshooting 101

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Rodolfo Melogli

Business Bloomer Founder

Author, WooCommerce expert and WordCamp speaker, Rodolfo has worked as an independent WooCommerce freelancer since 2011. His goal is to help entrepreneurs and developers overcome their WooCommerce nightmares. Rodolfo loves travelling, chasing tennis & soccer balls and, of course, wood fired oven pizza. Follow @rmelogli