WooCommerce: Redirect Specific Category To Product Page

Especially when you have many WooCommerce product categories, it may happen some of them have a single product. Although this is a rare scenario, let’s see how easy it is to redirect customers directly to the single product page in case you don’t want them to see the category page first. Enjoy!

This 1-product product category page is such a waste of white space and an extra click. Let’s get the customer straight to the single product page!

PHP Snippet: Redirect WooCommerce Product Category Page to Single Product Page

 * @snippet       Redirect Product Cat to Product ID
 * @how-to        Get CustomizeWoo.com FREE
 * @author        Rodolfo Melogli
 * @compatible    WooCommerce 7
 * @donate $9     https://businessbloomer.com/bloomer-armada/

add_action( 'wp', 'bbloomer_redirect_cat_to_product' );
function bbloomer_redirect_cat_to_product() {
	if ( is_product_category( 'tables' ) ) {
		wp_safe_redirect( get_permalink( 123 ) ); // PRODUCT ID

Where to add custom code?

You should place PHP snippets at the bottom of your child theme functions.php file and CSS at the bottom of its style.css file. Make sure you know what you are doing when editing such files - if you need more guidance, please take a look at my guide "Should I Add Custom Code Via WP Editor, FTP or Code Snippets?" and my video tutorial "Where to Place WooCommerce Customization?"

Does this snippet (still) work?

Please let me know in the comments if everything went as expected. I would be happy to revise the snippet if you report otherwise (please provide screenshots). I have tested this code with Storefront theme, the WooCommerce version listed above and a WordPress-friendly hosting.

If you think this code saved you time & money, feel free to join 17,000+ WooCommerce Weekly subscribers for blog post updates and 250+ Business Bloomer supporters for 365 days of WooCommerce benefits. Thank you in advance!

Need Help with WooCommerce?

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Rodolfo Melogli

Business Bloomer Founder

Author, WooCommerce expert and WordCamp speaker, Rodolfo has worked as an independent WooCommerce freelancer since 2011. His goal is to help entrepreneurs and developers overcome their WooCommerce nightmares. Rodolfo loves travelling, chasing tennis & soccer balls and, of course, wood fired oven pizza.

2 thoughts on “WooCommerce: Redirect Specific Category To Product Page

  1. Here I give you an improvement of the code that automates the whole process. I hope it helps you.

    add_action('template_redirect', 'redireccionar_categoria_individual');
    function redireccionar_categoria_individual() {
        if (is_product_category()) {
            global $wp_query;
            $categoria_actual = $wp_query->get_queried_object();
            $productos = get_posts(array(
                'post_type' => 'product',
                'posts_per_page' => -1,
                'product_cat' => $categoria_actual->slug
            if (count($productos) === 1) {
                $producto = $productos[0];
    1. Haven’t tested it, but thank you!

Questions? Feedback? Support? Leave your Comment Now!

If you are writing code, please wrap it between shortcodes: [php]code_here[/php]. Failure to complying with this (as well as going off topic, not writing in English, etc.) will result in comment deletion. You should expect a reply in about 2 weeks - this is a popular blog but I need to get paid work done first. Please consider joining BloomerArmada to get blog comment reply priority, ask me 1-to-1 WooCommerce questions and enjoy many more perks. Thank you :)

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