WooCommerce: Redirect Specific Category To Product Page

Especially when you have many WooCommerce product categories, it may happen some of them have a single product. Although this is a rare scenario, let’s see how easy it is to redirect customers directly to the single product page in case you don’t want them to see the category page first. Enjoy!

This 1-product product category page is such a waste of white space and an extra click. Let’s get the customer straight to the single product page!

PHP Snippet: Redirect WooCommerce Product Category Page to Single Product Page

/**
 * @snippet       Redirect Product Cat to Product ID
 * @how-to        businessbloomer.com/woocommerce-customization
 * @author        Rodolfo Melogli, Business Bloomer
 * @compatible    WooCommerce 7
 * @community     https://businessbloomer.com/club/
 */

add_action( 'wp', 'bbloomer_redirect_cat_to_product' );
 
function bbloomer_redirect_cat_to_product() {
	if ( is_product_category( 'tables' ) ) {
		wp_safe_redirect( get_permalink( 123 ) ); // PRODUCT ID
		exit;
	}
}

Where to add custom code?

You should place custom PHP in functions.php and custom CSS in style.css of your child theme: where to place WooCommerce customization?

This code still works, unless you report otherwise. To exclude conflicts, temporarily switch to the Storefront theme, disable all plugins except WooCommerce, and test the snippet again: WooCommerce troubleshooting 101

Related content

Rodolfo Melogli

Business Bloomer Founder

Author, WooCommerce expert and WordCamp speaker, Rodolfo has worked as an independent WooCommerce freelancer since 2011. His goal is to help entrepreneurs and developers overcome their WooCommerce nightmares. Rodolfo loves travelling, chasing tennis & soccer balls and, of course, wood fired oven pizza. Follow @rmelogli

2 thoughts on “WooCommerce: Redirect Specific Category To Product Page

  1. Here I give you an improvement of the code that automates the whole process. I hope it helps you.

    add_action('template_redirect', 'redireccionar_categoria_individual');
    
    function redireccionar_categoria_individual() {
        if (is_product_category()) {
            global $wp_query;
            $categoria_actual = $wp_query->get_queried_object();
            $productos = get_posts(array(
                'post_type' => 'product',
                'posts_per_page' => -1,
                'product_cat' => $categoria_actual->slug
            ));
    
            if (count($productos) === 1) {
                $producto = $productos[0];
                wp_redirect(get_permalink($producto->ID));
                exit;
            }
        }
    }
    
    1. Haven’t tested it, but thank you!

Questions? Feedback? Customization? Leave your comment now!
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