WooCommerce: Rename a Breadcrumb Item

WooCommerce generates shop, category, tag, single product breadcrumbs out of the box. Such breadcrumbs should follow your WooCommerce permalink settings. For example, I use the “Shop base with category” option under WordPress > Permalinks. In my case, by default, a product belonging to category “Uncategorized” has an URL = “https://example.com/shop/uncategorized/product-name/” and its single product page breadcrumbs follow that same rule: “Home / Shop / Uncategorized / Product Name”.

Now, what if I want to rename one of the items? What if I want to replace one of the breadcrumb items with something else? Well, WooCommerce gives us a cool filter called “woocommerce_get_breadcrumb” that we can use to edit the breadcrumb content before displaying it. In this post, we will see how to add a suffix to product categories and also how to replace the product name with the SKU value. Enjoy!

Here’s what happens after applying Snippet 1 below. The category breadcrumb item on the single product page takes a prefix = “Category: ” and is easier to read.

PHP Snippet 1: Add Prefix to Category Breadcrumb Items

/**
 * @snippet       Add Prefix to Category @ WooCommerce Breadcrumb
 * @how-to        Get CustomizeWoo.com FREE
 * @author        Rodolfo Melogli
 * @testedwith    WooCommerce 3.9
 * @donate $9     https://businessbloomer.com/bloomer-armada/
 */

add_filter( 'woocommerce_get_breadcrumb', 'bbloomer_single_product_edit_cat_breadcrumbs', 9999, 2 );

function bbloomer_single_product_edit_cat_breadcrumbs( $crumbs, $breadcrumb ) {
	
	if ( is_product() ) {
		$index = count( $crumbs ) - 2; // cat is always second last item
		$value = $crumbs[$index];
		$crumbs[$index][0] = 'Category: ' . $crumbs[$index][0];
	}
	
	return $crumbs;
}

PHP Snippet 2: Replace Product Name Breadcrumb Item With SKU

/**
 * @snippet       Swap Product with SKU @ WooCommerce Breadcrumb
 * @how-to        Get CustomizeWoo.com FREE
 * @author        Rodolfo Melogli
 * @testedwith    WooCommerce 3.9
 * @donate $9     https://businessbloomer.com/bloomer-armada/
 */

add_filter( 'woocommerce_get_breadcrumb', 'bbloomer_single_product_edit_prod_name_breadcrumbs', 9999, 2 );

function bbloomer_single_product_edit_prod_name_breadcrumbs( $crumbs, $breadcrumb ) {
	
	if ( is_product() ) {
		global $product;
		$index = count( $crumbs ) - 1; // product name is always last item
		$value = $crumbs[$index];
		$crumbs[$index][0] = $product->get_sku();
	}
	
	return $crumbs;
}

Where to add custom code?

You should place PHP snippets at the bottom of your child theme functions.php file and CSS at the bottom of its style.css file. Make sure you know what you are doing when editing such files - if you need more guidance, please take a look at my guide "Should I Add Custom Code Via WP Editor, FTP or Code Snippets?" and my video tutorial "Where to Place WooCommerce Customization?"

Does this snippet (still) work?

Please let me know in the comments if everything went as expected. I would be happy to revise the snippet if you report otherwise (please provide screenshots). I have tested this code with Storefront theme, the WooCommerce version listed above and a WordPress-friendly hosting.

If you think this code saved you time & money, feel free to join 17,000+ WooCommerce Weekly subscribers for blog post updates and 250+ Business Bloomer supporters for 365 days of WooCommerce benefits. Thank you in advance!

Need Help with WooCommerce?

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Rodolfo Melogli

Business Bloomer Founder

Author, WooCommerce expert and WordCamp speaker, Rodolfo has worked as an independent WooCommerce freelancer since 2011. His goal is to help entrepreneurs and developers overcome their WooCommerce nightmares. Rodolfo loves travelling, chasing tennis & soccer balls and, of course, wood fired oven pizza.

6 thoughts on “WooCommerce: Rename a Breadcrumb Item

  1. Hi Rodolfo.. how one remove the product name from the breadcrumb..

    For example, Currently its like PAGE1 > PAGE2 > PRODUCT1 …

    I want it like PAGE1 > PAGE2.

    1. Hi Saki, thanks so much for your comment! Yes, this is definitely possible, but I’m afraid it’s custom work. If you’d like to get a quote, feel free to contact me here. Thanks a lot for your understanding!

  2. Hi sir,

    is there a way to change the breadcrumb name of brands for the pwb plugin.
    in place of : Acceuil – Brands – brand_name ==> i need : Acceuil – Partenaire – name_brand

    Thanks

    1. Hi Marnissi, thanks so much for your comment! Yes, this is definitely possible, but I’m afraid it’s custom work. If you’d like to get a quote, feel free to contact me here. Thanks a lot for your understanding!

  3. Hi There,

    In context to Snippet 1. I want to replace the taxonomy ‘category’ with ‘woocommerce_product_vendors’ name, is it possible?

    1. Hi Amarnath, thanks so much for your comment! Yes, this is definitely possible, but I’m afraid it’s custom work. If you’d like to get a quote, feel free to contact me here. Thanks a lot for your understanding!

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